RSA
For time-constrained urban residents requiring immediate household replenishment, alongside internal employees and partners.
Самокат: заказ и доставка еды
Snapshot
Who is RSA?
Providing rapid, hyper-local grocery delivery to urban residents through a dedicated darkstore network. Streamlining internal operations with specialized educational tools for staff.
Target audience
Portfolio
Free 2Last updated
Самокат: заказ и доставка еды
v3.232.0
3mo ago
Publisher DNA
What defines RSA?
Publisher DNA
Primary focus
On-demand grocery delivery and internal corporate training
Scale
indie
Target audience
Time-constrained urban residents requiring immediate household replenishment, alongside internal employees and partners.
Signature Patterns
- •Hyper-local fulfillment model focused on 15-minute delivery windows
- •Free delivery pricing strategy for consumer-facing grocery services
- •Integration of private label goods within the delivery ecosystem
- •Dedicated internal-facing apps for corporate training and onboarding
Portfolio momentum
Released 13 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle for their core delivery service.
Company profile
medium confidence- Founded
- 2018
Portfolio
What does RSA ship?
Apps
2 apps analysed
Groceries and more at your door in 15 minutes (or a little longer)
Private label safety-tested catalog improves unit economics
- Frequent promotional discounts on frequently purchased items provide tangible value for regular users
- Blocking access for users with active VPN connections triggers mass uninstalls and negative sentiment
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does RSA compete with?
The rivals identified
Nemeses(2)
Gopuff operates the same 'dark store' model as the target, focusing on hyper-local, rapid delivery of convenience goods.
Both services compete for the same urban resident demographic by offering on-demand delivery for groceries and daily essentials, forcing a choice between hyper-local speed and multi-vertical inventory breadth.
Contenders(11)
known for
ALDI Grocery Pickup & Delivery
Both applications target grocery shoppers, but they differ in fulfillment: Samokat provides 15-minute delivery via darkstores, while ALDI focuses on scheduled curbside pickup and weekly savings.
Both apps target urban residents with hyper-local, rapid grocery fulfillment models that prioritize speed over scheduled delivery.
DoorDash leverages its massive delivery fleet to expand from restaurant delivery into rapid grocery and convenience fulfillment.
Both apps compete for the daily household utility habit by providing hyper-local grocery and food delivery services. They target the same user need for rapid fulfillment of immediate consumption goods.
Both apps compete for the urban grocery delivery segment by providing household goods directly to consumers, though they operate in distinct geographic markets and utilize different fulfillment models.
Both apps target urban residents with on-demand grocery and food delivery, competing for the same high-frequency household spend.
Both apps target the grocery delivery market by reducing the time required for household shopping, though they operate in different geographic regions.
Instacart dominates the grocery delivery space with massive scale and a wide network of retail partnerships.
Both apps target time-constrained urban consumers with rapid grocery delivery models, competing for the same daily household shopping habit.
Both services compete for the same urban grocery delivery audience, though they diverge between Samokat's hyper-local darkstore fulfillment and Shipt's membership-based personal shopper model.
Captures urban grocery and retail spend alongside restaurant orders using a broad logistics infrastructure.
Same space(16)
Provides 24/7 retail micro-fulfillment for convenience-seekers using a massive physical store footprint.
Provides a logistics-focused alternative for urban consumers seeking real-time tracking and flexible fulfillment.
Targets grocery shoppers with a subscription-gated loyalty model for delivery perks.
Challenges price-inflated delivery models by mirroring in-store pricing for budget-conscious users.
Operates in the same food and grocery delivery category with a focus on premium local merchant partnerships.
Targets busy professionals with a specialized quick-commerce model that avoids super-app complexity.
Delivers meals and groceries to urban residents in Algeria.
Attracts budget-conscious users in emerging markets through aggressive daily discount structures.
Aggregates transport and delivery services to capture high session frequency from urban residents.
Offers a broad retail marketplace for urban residents in the Middle East.
Offers on-demand delivery of diverse goods across Latin American cities.
Provides a curated local delivery experience for New York residents using the Grubhub logistics network.
known for
talabat: Food, grocery & more
Serves the same urban demographic in Middle Eastern markets using a high-density regional logistics network.
Addresses the food delivery market through a unique sustainability-focused model that reduces retail food waste.
Consolidates multi-cuisine orders using proprietary food robotics to eliminate delivery fees for families.
Uses a massive restaurant-discovery network to capture the same urban food-delivery audience.
New entrants(1)
An emerging retail-first app that is rapidly digitizing its physical convenience store footprint for mobile ordering.
The Analyst's Read
The bottom line on RSA
Bottom line
Samokat is a highly specialized logistics-first publisher that has successfully captured the urban convenience market through operational speed. Their dual-app strategy reflects a mature approach to managing both external customer demand and internal workforce training.
Frequently asked questions
How many apps does RSA publish?
What kind of apps does RSA make?
What is RSA's top app?
In how many countries are RSA's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no