RSA
For time-constrained urban residents requiring immediate household replenishment, alongside internal employees and partners.
Самокат: заказ и доставка еды
Snapshot
Who is RSA?
Providing rapid, hyper-local grocery delivery to urban residents through a dedicated darkstore network. Streamlining internal operations with specialized educational tools for staff.
Target audience
Portfolio
Free 3Last updated
Самокат: заказ и доставка еды
v3.232.0
5mo ago
Publisher DNA
What defines RSA?
Publisher DNA
Primary focus
On-demand grocery delivery and internal corporate training
Scale
indie
Target audience
Time-constrained urban residents requiring immediate household replenishment, alongside internal employees and partners.
Signature Patterns
- •Hyper-local fulfillment model focused on 15-minute delivery windows
- •Free delivery pricing strategy for consumer-facing grocery services
- •Integration of private label goods within the delivery ecosystem
- •Dedicated internal-facing apps for corporate training and onboarding
Portfolio momentum
Released 13 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle for their core delivery service.
Company profile
medium confidence- Founded
- 2018
Portfolio
What does RSA ship?
Apps
3 apps analysed
Analysis in progress
Groceries and more at your door in 15 minutes (or a little longer)
Private label safety-tested catalog improves unit economics
- Frequent promotional discounts on frequently purchased items provide tangible value for regular users
- Blocking access for users with active VPN connections triggers mass uninstalls and negative sentiment
Single-market publisher, every app ships only to United States.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does RSA compete with?
The rivals identified
Nemeses(2)
Both apps target the same urban grocery replenishment segment, competing directly on delivery speed and convenience for household essentials.
Both apps target urban residents for on-demand grocery and food replenishment, competing for the same high-frequency, time-constrained user base in dense urban environments.
Contenders(12)
known for
ALDI Grocery Pickup & Delivery
Both apps compete for the same household grocery replenishment budget, though Samokat focuses on 15-minute delivery while ALDI centers on scheduled pickup and weekly savings.
Both apps compete for the same urban consumer base in Russia seeking immediate food fulfillment, with Dodo Pizza capturing the prepared meal segment while Samokat focuses on grocery replenishment.
Both apps compete for the same time-constrained urban demographic by providing rapid grocery and food replenishment services. They overlap in their core utility of delivering daily household needs through mobile-first ordering.
Both apps target urban grocery replenishment, though they operate in distinct geographic markets and fulfillment models.
Multi-category delivery model that captures grocery and retail spend, competing for the same urban convenience-seeking audience.
Both apps utilize a proprietary micro-fulfillment or darkstore model to guarantee 15-minute delivery for urban residents, creating direct competition for time-constrained consumers needing immediate household replenishment.
Both apps compete for the same urban grocery replenishment audience, though Samokat focuses on 15-minute darkstore fulfillment while Instacart aggregates 40,000 retail locations for same-day delivery.
Both apps compete for the same urban consumer base in Russia, with Yandex Eats offering a broader inventory of prepared meals and groceries compared to the focused darkstore model of Samokat.
Both apps target time-constrained urban residents needing rapid grocery replenishment, competing directly on delivery speed and local convenience for daily household needs.
Both services target urban grocery replenishment, competing for the same household consumption use case through rapid fulfillment models.
Both apps compete for the same urban household grocery replenishment market, though they differ in delivery speed versus personal shopper service models.
Both apps compete for the household grocery budget, though they operate in distinct geographic markets with different fulfillment models.
Same space(23)
Digital delivery arm of a retail chain that competes for the same convenience-seeking audience by leveraging physical storefronts for micro-fulfillment.
Integrated food delivery platform that competes for the same urban audience by synchronizing mobile ordering with internal management systems.
Logistics-focused delivery platform that competes for the same urban convenience-seeking audience through real-time tracking and scheduling.
Multi-service everything-app that competes for the same urban audience by bundling transit, food, and financial services.
Digital grocery storefront that competes for the same urban audience by offering a large catalog and multi-mode fulfillment.
Budget-focused delivery service that competes for the same urban audience by eliminating service fees to challenge price inflation.
Subscription-led delivery model that competes for the same urban audience by prioritizing rapid delivery speed and grocery integration.
DoorDash competes for the same urban grocery and food delivery spend through a subscription-based retention model.
Super Fast focuses on speed and efficiency for food delivery and order tracking.
Premium meal delivery service that targets the same time-constrained urban audience by removing the need for grocery shopping and cooking.
Fast Delivery provides on-demand delivery of food and household essentials with live tracking.
Multi-category delivery service that competes for the same urban audience by offering both restaurant meals and grocery essentials.
Catering service that competes for the same urban audience by offering buffet-style food delivery for corporate and private events.
Price-led delivery platform that competes for the same urban audience by using aggressive daily discounts to drive acquisition.
Online retail marketplace that competes for the same urban audience by offering a broad range of goods including groceries and fast food.
Rappi provides a wide variety of delivery services across Latin America, including food, grocery, and pharmacy.
Restaurant-focused delivery aggregator that competes for the same urban audience by leveraging a shared logistics network for fulfillment.
Snoonu operates as a regional super app in Qatar, Kuwait, and Oman, covering food, grocery, and pharmacy needs.
known for
talabat: Food, grocery & more
Multi-category delivery model captures household spend beyond groceries, competing for the same urban convenience-seeking audience.
Multi-category delivery platform that competes for the same urban audience by aggregating restaurant, grocery, and retail inventory.
Food robotics-driven delivery model that competes for the same urban audience by consolidating multi-restaurant orders into a single delivery.
Fast Delivery offers on-demand delivery services with a focus on home delivery.
High-frequency logistics network that competes for the same urban audience by capturing daily dining intent through restaurant discovery.
New entrants(1)
Online grocery storefront that competes for the same urban audience by offering fresh produce and household essentials.
The Analyst's Read
The bottom line on RSA
Bottom line
Samokat is a highly specialized logistics-first publisher that has successfully captured the urban convenience market through operational speed. Their dual-app strategy reflects a mature approach to managing both external customer demand and internal workforce training.
Frequently asked questions
How many apps does RSA publish?
What kind of apps does RSA make?
What is RSA's top app?
In how many countries are RSA's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no