Report updated Jun 20, 2026
ShopGoodwill
For thrift shoppers and collectors looking for unique, second-hand items while supporting non-profit charitable missions.
ShopGoodwill is a challenged lifestyle app that is completely free. With a 2.8/5 rating from 2.4K reviews, it faces significant user friction. Users particularly appreciate access to a wide variety of unique and specific items across national locations, though excessive shipping and handling fees often exceeding the actual value of the items remains a common concern.
What is ShopGoodwill?
ShopGoodwill is a mission-driven e-commerce marketplace for second-hand goods, operated by Goodwill organizations for iOS and Android.
Users hire ShopGoodwill to source unique, collectible items that support local job training, trading off mass-market convenience for mission-aligned discovery.
Current Momentum
v2.3 · 3w ago
Maintenance- Applied general bug fixes.
- Ships periodic stability updates.
Active Nemesis
Amazon Shopping
By AMZN Mobile
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
Loading...
What Are The Key Features?
Real-time bidding on items listed by over 130 regional Goodwill organizations
Email notifications triggered when items matching saved search criteria are listed
Filtered search view for items eligible for nominal shipping costs
How much does it cost?
- Free to use with no subscription fees
Revenue is derived from the final sale price of donated goods, with 85 cents of every dollar supporting job training.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does ShopGoodwill.com make?
What do users think recently?
High confidence · Latest 80 of 103 total reviews analyzed · Based on 103 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate access to a wide variety of unique and specific items across national locations, but report excessive shipping and handling fees often exceeding the actual value of the items.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for ShopGoodwill?
Where is it available?
Localized markets (1)
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
ShopGoodwill currently holds the #195 position in the US Shopping category, with a 2.7 average rating across platforms. The gap between its unique inventory and the 2.7 rating signals that technical friction is actively suppressing its market potential.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
Depop competes directly for the secondhand fashion market, capturing the same demographic interested in unique, pre-loved items but with a significantly more modern, social-first interface.
Contenders(4)
Quince targets the same value-oriented shopper by leveraging a factory-direct model to offer luxury-quality goods at accessible prices.
Differentiators
- Implements a factory-direct pricing model that eliminates retail markups to offer luxury goods at accessible costs.
- Features a generous 365-day return policy that significantly reduces purchase risk compared to standard thrift platforms.
Mejuri competes for the jewelry-focused segment of the target's audience by offering a premium, brand-direct shopping experience.
Differentiators
- Provides virtual and in-person styling appointments to guide high-intent jewelry purchases for their customers.
- Integrated piercing studio booking creates a seamless bridge between digital discovery and physical retail services.
SPC competes for the budget-conscious shopper's wallet by offering exclusive, aggregated discount access across multiple retail channels.
Popshop.live challenges the target by shifting the shopping experience from static images to high-engagement, live-streamed video commerce.
Same space(3)
myKiK focuses on deep loyalty integration for a specific retail chain, mirroring the target's goal of driving repeat store visits.
Differentiators
- Tiered rewards system gamifies the shopping experience to encourage higher frequency of store visits over time.
- Dedicated engagement tools provide personalized offers that drive traffic to specific physical retail locations.
Tiendeo aggregates local retail offers, serving as a discovery tool for shoppers looking for the best local deals.
Differentiators
- Local catalogue aggregator allows users to browse specific regional deals rather than a centralized national inventory.
- Promotion clipping features enable users to save digital coupons directly to their personal shopping lists.
MOE competes by offering an integrated ecosystem of rewards and parking services tied to a specific physical destination.
Differentiators
- Ticketless parking integration removes a major pain point for physical shoppers visiting large retail complexes.
- SHARE Pay with Tabby enables flexible 'buy now, pay later' options directly within the mall app.
Compare ShopGoodwill against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for ShopGoodwill
Strengths to defend, gaps to attack
Core Strengths
- Mission-driven inventory provides a unique treasure-hunt experience
- Regional Goodwill partnership network creates a deep supply chain
Critical Frictions
- 2.7 average rating indicates severe user dissatisfaction
- High shipping fees frequently exceed item value
- Persistent search-reset bugs disrupt browsing
Growth Levers
- Implement persistent search state to maintain scroll position
- Introduce toggle to disable auto-rotating image carousels
Market Threats
- Mass-market e-commerce platforms with superior logistics
- Declining user sentiment post-update
- High shipping costs alienating the core user base
What are the next best moves?
Ship persistent search state because search-reset is a top-cited navigation bug → increase session duration
Search-reset is a top-cited navigation bug in user sentiment data.
Trade-off: Push the new category-filter UI sprint to Q3 — search stability is the higher churn risk.
Disable auto-rotating image carousels because users report inability to inspect item condition → reduce bidding friction
Users explicitly request a toggle or permanent disablement of the moving image gallery.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The platform's niche inventory is a stronger retention lever than the UI is a churn risk, meaning technical fixes will yield higher ROI than marketing spend.
Feature Gaps vs Competitors
- Real-time delivery tracking (available in Amazon Shopping but absent here)
- Visual search capabilities (available in Amazon Shopping but absent here)
Key Takeaways
ShopGoodwill holds a unique market position through its mission-aligned inventory, but the platform's technical instability and high shipping costs alienate users, so the PM should prioritize fixing navigation bugs to stabilize the core browsing experience.
Where Is It Heading?
Declining
The platform is currently exposed due to technical debt that prevents users from effectively browsing its unique inventory. Unless the team shifts focus from maintenance to resolving core navigation friction, the platform will continue to lose share to mass-market retailers that offer a more stable discovery experience.
Persistent navigation bugs in the latest update erode the daily active habit, compounding the rating drag visible on Android.
High shipping and handling fees alienate the core user base, leading to negative sentiment that outweighs the value of unique inventory.