ShopGoodwill is a non-profit e-commerce marketplace for second-hand goods, connecting users to inventory from over 130 regional Goodwill organizations on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#195
▼4Lifestyle · free
Sentiment
2.8
2k reviews
Nemesis
Depop - Buy & Sell Clothes
The App DNA
What makes this app unique?
The platform removes the geographic barrier to thrift shopping, allowing users to bid on unique items while funding local job training services.
For Thrift shoppers and collectors seeking unique, second-hand items while supporting non-profit charitable missions.
Key features
Real-time bidding on items from 130+ regional organizations.
Email notifications for saved search criteria.
Filtered search for low-cost shipping items.
How much does it cost?
Revenue is derived from final sale prices, with 85% of proceeds funding job training.
Velocity
Maintenance developmentopaqueShow more...
The app currently ships at a cadence of approximately 0.15 releases per week, placing it firmly in the maintenance tier. Development activity is limited to minor bug fixes with no evidence of new features or live operations content. The release history shows a stable but slow pace, with the latest release occurring nearly a month after the previous platform update. There is no indication of active feature development or server-side content rotation.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate access to a wide variety of unique and specific items across national locations, but report excessive shipping and handling fees often exceeding the actual value of the items.
How are ratings & reviews evolving?
What users say, by theme
- Access to a wide variety of unique and specific items across national locations
- Excessive shipping and handling fees often exceeding the actual value of the items
80 of 103 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ShopGoodwill
How's the Lifestyle market?
ShopGoodwill ranks #195 in the US Shopping category, reflecting a niche position compared to mass-market retail apps. The 2.4-star average rating across platforms signals that the current UI and shipping fee structure create significant friction for the user base.
Read the market outlookThe rivals identified
By Depop Ltd
Depop competes directly for the secondhand fashion market, capturing the same demographic interested in unique, pre-loved items but with a significantly more modern, social-first interface.
- Integrated AI-assisted listing tools drastically reduce the friction of uploading items compared to manual entry
- Social-first feed and outfit curation features drive higher daily active usage than static auction catalogs
- Seamless in-app secure checkout and integrated shipping labels provide a superior end-to-end transaction experience
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ShopGoodwill
Where is it heading?
The secondhand marketplace is consolidating around social-first, frictionless platforms, leaving ShopGoodwill's static auction model increasingly isolated. Without a shift toward modern UX and transparent shipping, the platform will continue to lose share to rivals that prioritize the buyer experience.
- The 2.4-star average rating and frequent complaints about shipping costs indicate a high churn risk for new users.
- A maintenance-only release cadence leaves the platform unable to compete with the feature-rich, social-first interfaces of modern rivals.
The SWOT
- Direct access to regional Goodwill inventory provides a non-profit-backed supply chain advantage
- Implementing a toggle for the auto-rotating image carousel addresses the top requested UI improvement
Next best moves
Ship a toggle for the auto-rotating image carousel because it is the top-requested UI fix → reduce session abandonment
+ 1 more prioritized moveThe counter-intuitive read
The platform's non-profit mission is a liability in a mobile-first market…
Read the full takeFeature gaps
AI-assisted listing tools (available in Depop but absent here) +1
Since the last report: The competitive outlook shifted to declining as the platform's non-profit mission is increasingly framed as a liability against social-first competitors. PM action items now prioritize high-impact UX fixes over previous maintenance-only goals.
Bottom line
ShopGoodwill's unique inventory access is currently undermined by shipping friction and a dated UI, which drives users toward more modern competitors. Addressing the image carousel and shipping fee transparency would stabilize the core user base against migration to social-first rivals.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ShopGoodwill safe and legitimate?
How does ShopGoodwill compare to Depop?
Why are shipping fees so high?
What is a good alternative for thrift shopping?
Sources
- [1] Play Store listing, source
Report last updated