ShopGoodwill vs its rivals

Side-by-side comparison against ShopGoodwill's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

ShopGoodwill
This App
Quince
Contender
Mejuri
Contender
Core Identity
DeveloperShopGoodwill.comDepop LtdLastbrand IncMejuriStudent Price Card Ltd.PopShopKiK Textilien und Non-Food GmbHTiendeo Web Marketing S.L.Majid Al Futtaim Properties LLCION Orchard
CategoryLifestyleShoppingShoppingShoppingShoppingShoppingShoppingShoppingShoppingShopping
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOSAndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidAndroid, iOS
Store Metrics
Rating2.4 / 54.8 / 54.9 / 54.9 / 54.6 / 54.7 / 54.0 / 54.7 / 53.1 / 54.7 / 5
Ratings Count897836,8665,9006033,3712,993771,884143,753
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 20, 2022Aug 1, 2012Mar 2, 2025Sep 12, 2023Jul 30, 2014Sep 2, 2015Oct 13, 2024Dec 21, 2011Jan 25, 2019May 20, 2010
Last UpdatedMar 27, 2026May 18, 2026May 15, 2026May 12, 2026May 14, 2026Apr 26, 2026Feb 26, 2026May 11, 2026May 20, 2026May 11, 2026
Sentiment & Reviews
Sentimentnegativenegativepositivepositive-terrible-excellentmixed-
Score25/10035/10075/10085/100-25/100-85/10045/100-
Praises
  • Access to a wide variety of unique and specific items across national locations
  • Wide variety of vintage and second-hand clothing items keeps fashion-conscious buyers engaged
  • High product quality and material standards drive strong customer satisfaction across clothing and home categories
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  • Live shopping events provide an engaging way to discover unique collectibles and designer toys
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  • Centralized access to local retail catalogues provides significant convenience for price comparison shoppers
  • Digital catalogue access reduces reliance on physical paper mailers and minimizes household waste
  • Fast and responsive interface performance improves the efficiency of finding current store deals
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Complaints
  • Excessive shipping and handling fees often exceeding the actual value of the items
  • High shipping costs and additional marketplace fees significantly inflate the final purchase price
  • Deep-linking issues force users into the app store instead of opening specific product pages
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  • Frequent application crashes and freezing during live streams prevent users from completing purchases
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  • Inaccurate or outdated store location data causes confusion for users visiting physical branches
  • Navigation complexity following recent interface changes makes finding specific product categories difficult
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Requests
  • Disable the auto-rotating image carousel to allow manual inspection of item condition
  • Implementation of binding offers would prevent non-paying buyers from wasting seller time
  • Implementation of a meaningful rewards program to incentivize referrals and user-generated content
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  • Expanded category search functionality to help users find specific vintage or estate sale items
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  • Integration of loyalty card storage would consolidate shopping tools into a single application
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Strategic Intel
Strengths
  • Mission-driven inventory provides a unique treasure-hunt experience
  • Regional Goodwill partnership network creates a deep supply chain
  • Social-first discovery feed drives high-intent fashion engagement
  • AI-powered listing automation reduces seller time-to-market
  • Factory-direct model captures margins to sustain lower price points
  • 365-day return policy functions as a primary conversion barrier
  • Direct-to-consumer model ensures consistent brand-led quality control
  • Piercing Studio booking creates a physical-to-digital retail bridge
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  • Creator-fan intimacy via live interaction
  • AI-powered catalog tools reduce seller friction
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  • Centralized catalogue aggregation replaces physical mailers, driving high daily utility
  • Fast interface performance sustains user engagement post-update
  • Direct integration with physical mall infrastructure drives high-intent local traffic
  • SHARE rewards program creates a B2B loyalty moat across 5,000+ partner stores
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Weaknesses
  • 2.7 average rating indicates severe user dissatisfaction
  • High shipping fees frequently exceed item value
  • Persistent search-reset bugs disrupt browsing
  • High shipping and marketplace fees inflate purchase prices
  • Inconsistent support resolution drives seller churn
  • Missing dark mode interface
  • Deep-linking regressions force users into app store loops
  • Technical instability during account management prevents purchase completion
  • Low review volume (603 ratings) limits social proof
  • Lack of third-party authentication services for secondary market goods
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  • High crash frequency during live streams
  • Unresponsive support for payment verification errors
  • Excessive battery drain on flagship devices
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  • Stale store location data causes real-world friction for users
  • Navigation complexity post-update frustrates long-term users
  • 1.86-star Android rating indicates significant technical instability
  • Static directory lacks personalized discovery tools found in modern retail apps
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Pricingfreefreemiumfreefreesubscriptionfreemiumfreefreefreefree
MomentumMaintenanceActiveActiveMaintenance-Maintenance-MaintenanceActive-
Update Cadence2 versions, ~24d avg5 versions, ~9d avg5 versions, 5 majors/6mo, ~9d avg1 versions-2 versions, ~573d avg-1 versions5 versions, ~5d avg-

Compare ShopGoodwill head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ShopGoodwill, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0