Sprout Social vs its rivals

Side-by-side comparison against Sprout Social's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	Sprout Social This App	Hootsuite - Social Media Tools Nemesis	SocialPilot: Social Media Tool Contender	Buffer: Plan & Schedule Posts Contender	Agorapulse Companion App Peer	Metricool Peer	Zoho Social Peer	Publer: Social Media Tools New Kid
Core Identity
Developer	Sprout Social, Inc.	Hootsuite Inc.	SocialPilot Technologies Inc	Buffer, Inc.	AgoraPulse	Metricool Software SL	Zoho Corporation	Kalemi Code
Category	Social Networking	Social Networking	Social Networking	Social Networking	Social Networking	Social Networking	Business	Social Networking
Platform	Android, iOS	iOS	Android, iOS	iOS	iOS, Android	Android, iOS	iOS, Android	iOS, Android
Store Metrics
Rating	4.2 / 5	4.7 / 5	3.1 / 5	4.7 / 5	4.2 / 5	3.0 / 5	4.7 / 5	4.8 / 5
Ratings Count	1,257	34,324	15	33,217	159	78	682	20,162
Price	Free	Free	Free	Free	Free	Free	Free	Free
Release Date	Nov 9, 2011	Dec 10, 2009	Mar 30, 2015	Dec 22, 2011	Sep 2, 2015	Jan 12, 2016	Dec 30, 2014	Nov 16, 2022
Last Updated	Apr 15, 2026	Apr 2, 2026	Mar 17, 2026	Mar 19, 2026	May 6, 2026	Mar 25, 2026	Mar 14, 2026	Apr 1, 2026
Sentiment & Reviews
Sentiment	negative	-	-	-	mixed	-	excellent	-
Score	35/100	-	-	-	60/100	-	88/100	-
Praises	Mobile publisher flow allows content creators to manage multiple social profiles efficiently on the go	-	-	-	-	-	Centralized dashboard functionality allows small teams to manage multiple social media accounts from one location Intuitive scheduling tools enable content creators to plan and automate posts across multiple channels effectively Cost-effective pricing structure provides high value for small businesses and independent marketing professionals	-
Complaints	Subscription renewal processes and cancellation policies create significant friction for small business and nonprofit users Technical instability and persistent error messages prevent reliable access to core scheduling and inbox features	-	-	-	Android stability	-	Inconsistent promotional coupon application during the annual plan checkout process creates user frustration Limited engagement functionality within the mobile app restricts the ability to reply to comments directly Data accessibility issues occur when trial periods expire without clear user notification	-
Requests	Expanded content creation tools including support for mixed media and longer caption character limits	-	-	-	-	-	Automated cross-posting capability for WhatsApp channels to mirror updates sent to other social platforms	-
Strategic Intel
Strengths	Smart Inbox centralizes cross-platform engagement AI Agent Trellis provides high-value intelligence Multi-user task assignment enables complex agency workflows	-	-	-	Centralized inbox reduces context-switching costs ROI tracking provides clear B2B value	-	Unified dashboard reduces workflow friction for multi-channel teams CRM integration creates high switching costs for existing Zoho suite users Offline-first drafting ensures consistent content pipelines for mobile-only creators	-
Weaknesses	Subscription renewal friction drives high churn risk 2.94 Android rating indicates technical instability Mobile-desktop feature parity gaps hinder professional workflows	-	-	-	1.1-star Android-iOS rating gap Freemium post limits restrict conversion	-	Checkout friction during annual plan discounts Limited mobile engagement tools for community management Clunky data access post-trial	-
Pricing	subscription	subscription	subscription	freemium	freemium	freemium	subscription	freemium
Momentum	Intense	Intense	Active	Intense	Maintenance	Intense	Active	Intense
Update Cadence	5 versions	5 versions	5 versions	5 versions	2 versions, ~1d avg	5 versions	5 versions, 2 majors/6mo, ~19d avg	5 versions

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