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Square Fit Photo Video Editor vs its rivals

Side-by-side comparison against Square Fit Photo Video Editor's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Square Fit Photo Video Editor
This App
Picsart AI Photo Editor, Video
Nemesis
Photo frames collection app
Contender
KODAK STEP Prints
Contender
Lightroom: AI Photo Editor
Contender
Blend Photos
Contender
Funny Face Camera Filters
Peer
ProMovie Recorder +
Peer
Kapi Cam - Y2K & CCD Camera
Peer
Time Warp Scan Cam&Face Filter
Peer
Core Identity
DeveloperAlan CushwayPicsArt, Inc.Pablex Studio 3DC&A Marketing, Inc.Adobe Inc.TAPUNIVERSE LLCPhoto & Video Editors - Instant SolutionPanda Apps LimitedShanghai Yuhuan Technology Co., LTDHDY Studio
CategoryPhoto & VideoPhoto & VideoEntertainmentEntertainmentPhoto & VideoGraphics & DesignPhotographyPhoto & VideoPhoto & VideoPhotography
PlatformiOSiOS, AndroidiOSiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid
Store Metrics
Rating4.9 / 54.7 / 54.7 / 54.7 / 54.8 / 54.8 / 54.4 / 54.7 / 54.7 / 54.6 / 5
Ratings Count74,7181,192,6731,4996,576335,1254546402,9771,63220,495
PriceFreeFreeFreeFreeFreeFreeFree$2.99FreeFree
Release DateSep 13, 2013Jan 2, 2013Oct 21, 2016May 5, 2020Jun 22, 2014Mar 3, 2023Oct 31, 2015Dec 13, 2016Mar 3, 2025Oct 8, 2022
Last UpdatedMar 28, 2026Jun 30, 2026Apr 28, 2026Jan 21, 2026Jun 15, 2026Jul 31, 2025May 12, 2026Apr 27, 2026Mar 16, 2026May 9, 2026
Sentiment & Reviews
Sentimentpositivenegative-positivepositivepositive-mixedmixed-
Score85/10025/100-85/10085/10085/100-45/10055/100-
Praises
  • Workflow necessity for online stores
  • Extensive library of editing effects and creative tools provides unmatched artistic versatility
-
  • Simplified, task-oriented UX that avoids the feature bloat found in complex editors
  • Professional-grade color science and RAW editing capabilities
  • Ease of use for quick edits
-
  • Professional cinematography tools provide high quality output comparable to expensive dedicated hardware
  • Manual white balance and exposure controls allow for precise aesthetic adjustments during filming
  • Vintage camera filters provide high quality aesthetic results for social media content creation
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Complaints
  • Subscription model friction
  • Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
-
  • Missing granular color correction and skin-smoothing tools
  • Subscription-only model creates high barrier to entry
  • Ad frequency during export
-
  • External microphone connectivity failures prevent audio recording after the latest update
  • Application crashes during recording sessions lead to significant loss of creative work
  • Aggressive monetization shifts lock previously free camera filters behind a subscription paywall
-
Requests-
  • Option to disable AI-driven features and content for users preferring traditional editing tools
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  • Vertical shooting interface layout to accommodate modern social media content creation
  • Reversion of popular camera filters to free status to restore the original user experience
-
Strategic Intel
Strengths
  • High-utility workflow creates sticky usage for online store owners
  • 4.86-star rating baseline sustains organic install velocity
  • Editors' Choice badge across five markets sustains organic install velocity
  • 60M+ sticker library functions as a community-driven acquisition moat
-
  • Hardware-native integration creates a specific, high-utility bridge for physical printing
  • Task-oriented UX minimizes friction for non-professional users
  • Professional-grade RAW editing engine maintains high image fidelity
  • Creative Cloud integration creates high switching costs for existing Adobe users
  • One-tap blending mechanism lowers entry barrier
  • AI-driven subject isolation differentiates from basic grids
-
  • Professional-grade manual control depth sustains prosumer interest
  • External hardware compatibility creates high switching costs
  • One-time purchase model differentiates from subscription-heavy rivals
  • Real-time effect preview reduces editing friction
  • Retro imaging simulation drives organic acquisition
-
Weaknesses
  • Subscription-gated asset library lacks generative AI value
  • No major feature updates in the last quarter
  • Premium tier pricing above category median
  • 0.6★ Android-iOS rating gap on majority Android base
  • Aggressive ad-frequency triggers high-churn complaints
-
  • Premium tier missing granular HSL/beauty tools
  • No cloud-save functionality despite user demand
  • 0.5★ rating gap between iOS and Android platforms
  • Standalone subscription at $11.99/month exceeds category median
  • Lack of viral social-sharing loops compared to Lensa AI
  • Ad-heavy export flow increases churn
  • Lack of social community layer limits retention
-
  • High-frequency crash reports during recording sessions
  • External microphone connectivity regressions post-update
  • Non-intuitive file management UX for casual users
  • Subscription-only model triggers high refund rates
  • Ad-loading failures block premium feature access
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Pricingsubscriptionfreemiumfreefreesubscriptionfreemiumfreepaidfreemiumfree
Momentum-Intense-MaintenanceActiveActive-MaintenanceMaintenance-
Update Cadence-5 versions, ~5d avg-2 versions, ~68d avg5 versions, 3 majors/6mo, ~20d avg5 versions-5 versions, ~235d avg3 versions, ~5d avg-

Compare Square Fit Photo Video Editor head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Square Fit Photo Video Editor, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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