Sticker Maker & Creator is a utility app for WhatsApp users to generate custom and animated stickers from personal media on Android and iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
4.6
895k reviews
Nemesis
Sticker Maker Studio
The App DNA
What makes this app unique?
Users hire this app to bypass the limitations of static emoji sets, allowing for personalized, low-stakes expression within private messaging threads.
For WhatsApp users looking to personalize their messaging experience with custom memes, photos, and animated content.
What does it look like?
Key features
Converts videos and GIFs into animated WhatsApp stickers using internal processing tools
Utilizes face detection to isolate subjects from photos for sticker generation
Exports custom sticker packs directly to WhatsApp via WASticker protocol
How much does it cost?
Monetization relies on ad-inventory across a large user base, with recent shifts toward an ad-free experience.
Velocity
Dormant developmentopaqueperformanceShow more...
The app has been effectively dormant for years, with no release activity recorded between May 2020 and February 2026. The single release in 2026 provided only generic stability improvements, indicating a lack of active development or feature iteration. Given the multi-year gaps in the release history, the app is classified as a zombie project.
Who built it?
Rubikon Teknoloji
4 apps tracked · Utilities
Easy Transfer - Wifi Transfer
My Contacts Backup & Transfer
StickifyUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate simple and accessible sticker integration makes the app highly enjoyable for casual daily communication, but report technical instability and functional failures reported by users following the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Simple and accessible sticker integration makes the app highly enjoyable for casual daily communication
- Technical instability and functional failures reported by users following the latest update
51 of 51 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker Maker & Creator
How's the Utilities market?
The app maintains a high-volume Android presence with over 895,000 ratings, but the 2.5★ iOS rating suggests a failure to maintain parity across platforms. This platform-specific decay creates a vulnerability for competitors to capture the premium iOS user base.
Read the market outlookThe rivals identified
By Tamara Vardanyan
This app shares the exact same niche and core utility as this app, with a high-velocity release cadence that directly challenges this app's market share.
- Maintains a consistent release cycle of 3 updates per six months to ensure platform compatibility.
- Focuses exclusively on the sticker creation workflow, avoiding the feature bloat found in broader design apps.
- Optimized for rapid sticker pack export to WhatsApp, minimizing the steps required for user conversion.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker Maker & Creator
Where is it heading?
The sticker utility market is consolidating around social-first discovery, leaving standalone creation tools like this one exposed to churn. Unless the team addresses the iOS quality gap and adds multi-account support, the app will continue to lose power users to more stable, feature-rich competitors.
- Post-update instability erodes user trust, which compounds the existing rating gap between Android and iOS platforms.
- The shift toward an ad-free experience demonstrates active monetization experimentation to improve the long-term user experience.
The SWOT
- WASticker protocol integration ensures persistent utility
- Face-detection background removal lowers creation friction
- B2B partnerships for branded sticker pack distribution
- AI-suggested stickers based on typing context
Next best moves
Audit Android-to-iOS parity because the 2.5★ iOS rating indicates a major quality gap → improve iOS retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's high Android rating is a liability…
Read the full takeFeature gaps
Social discovery layer (available in Sticker.ly but missing here) +1
Since the last report: The app transitioned to a freemium monetization model while entering a period of technical instability and development dormancy.
Bottom line
The app maintains a strong utility lead through its WASticker integration, but post-update instability and platform-specific quality gaps threaten its market share, so the PM must prioritize stability and multi-account support to defend against high-velocity rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated