MARLVEL

Targman vs its rivals

Side-by-side comparison against Targman's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Targman
This App
Learn Russian Vocabulary Words
Nemesis
常春藤New TOEIC ® 挑戰單字 （ABC篇）
Contender
EnglishVocab: word with images
Contender
Real Kanji
Contender
Polyglot - Spanish Words
Contender
Learn Catalan (Beginners)
Peer
Write It! - Learn Languages
Peer
默書啦喂 - AI 默書練習助手
Peer
Yapper Live
Peer
Core Identity
DeveloperMicroComp LLCTobo LanguagesSoyong CorporationLe NhungHoo LogicAxidep LLCBNR LANGUAGES INC.JernungLW Group LimitedZero Billion, Inc.
CategoryEducationEducationEducationEducationEducationEducationEducationEducationEducationEducation
PlatformiOSiOS, AndroidiOSiOSiOSiOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating0.0 / 53.0 / 53.0 / 54.5 / 54.4 / 54.0 / 55.0 / 51.0 / 53.0 / 55.0 / 5
Ratings Count0214841131
PriceUSD2.99FreeFreeFree$2.99FreeFreeFreeFreeFree
Release DateMay 14, 2026Sep 4, 2016Apr 20, 2017Jul 18, 2023Jan 15, 2014Mar 28, 2016Jan 9, 2026Jan 29, 2026Oct 8, 2025Oct 30, 2025
Last UpdatedMay 14, 2026May 27, 2017Oct 3, 2017Jul 31, 2023Jan 28, 2026Apr 24, 2026May 14, 2026Apr 28, 2026May 11, 2026May 14, 2026
Sentiment & Reviews
Sentiment--mixed----terrible--
Score--50/100----10/100--
Praises-------
  • Language learning content provides high value for specific intermediate level learners
--
Complaints-------
  • Misleading communication regarding lifetime account access creates significant user distrust
--
Requests----------
Strategic Intel
Strengths
  • On-device processing ensures zero-latency lookup without internet dependency
  • SM-2 algorithm provides scientifically-backed retention for vocabulary
  • Camera-first OCR removes manual input friction for physical text
-
  • Ebbinghaus-based spaced repetition system functions as a high-utility retention mechanism for exam prep
  • Professional editor-curated TOEIC content provides high accuracy for specific exam vocabulary
--
  • Spaced repetition system forces recurring usage intervals
  • Contextual sentence learning reinforces vocabulary via active recall
  • Adjustable difficulty levels prevent churn by matching skill
  • Offline-first architecture enables usage in travel or low-connectivity environments
  • Linear curriculum structure provides a clear, low-friction path for absolute beginners
  • Real-time stroke-order correction engine provides a technical barrier to entry for simple tracing apps.
  • OCR technology digitizes local textbooks for immediate academic relevance
  • Alignment with Hong Kong Education Bureau vocabulary lists creates high switching costs
-
Weaknesses
  • One-time $2.99 purchase limits recurring revenue for feature expansion
  • No cloud-sync functionality for flashcard decks
  • Lack of structured academic curriculum limits long-term user retention
-
  • Static list-based interface lacks engagement compared to gamified competitors
  • 3.0-star rating signals poor user satisfaction with current UX
  • Lack of social features limits community-driven retention
--
  • Zero revenue model limits capital for content updates
  • Low 4-rating count suggests limited user engagement
  • Lack of social features reduces long-term retention
  • Zero-revenue model limits R&D budget for AI-driven features
  • Lack of real-time voice recognition scoring prevents practical speaking confidence
  • 1★ rating on iOS reflects severe trust deficits regarding lifetime account access.
  • Premium tier at HK$398/year sits above category median
  • 3-rating average on iOS suggests friction in core workflow
-
Pricingpaidfreemiumfreemiumfreepaidfreefreefreemiumsubscriptionfree
MomentumZombie-Zombie--IntenseMaintenanceIntenseMaintenanceIntense
Update Cadence1 versions-1 versions--5 versions2 versions, ~2d avg5 versions2 versions, 1 majors/6mo, ~16d avg5 versions

Compare Targman head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Targman, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0