| Core Identity |
| Developer | APPSYOULOVE LTD | Wildlife Studios | Alexey Grigorkin | MWM | Easybrain Ltd | Wildlife Studios | Pixite Inc. | Easybrain Ltd |
| Category | Entertainment | Entertainment | Entertainment | Entertainment | Games | Entertainment | Lifestyle | Games |
| Platform | iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.6 / 5 | 4.6 / 5 |
| Ratings Count | 460,868 | 1,623,718 | 974,574 | 706,174 | 739,052 | 326,011 | 207,826 | 269,300 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 27, 2017 | Dec 13, 2017 | Jun 3, 2017 | Aug 3, 2020 | Oct 16, 2017 | Jul 6, 2015 | Dec 17, 2015 | Dec 15, 2020 |
| Last Updated | May 1, 2026 | Apr 15, 2026 | Aug 5, 2025 | May 6, 2026 | Feb 27, 2026 | Apr 22, 2026 | Apr 6, 2026 | Mar 6, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | positive | mixed | negative | mixed | mixed | - | positive |
| Score | 35/100 | 65/100 | 45/100 | 35/100 | 45/100 | 45/100 | - | 78/100 |
| Praises | - The core pixel-art coloring mechanic provides a relaxing and addictive creative outlet for users
- Custom photo conversion feature allows for personalized and unique coloring experiences within the app
| - Relaxing Gameplay
- Creative Features
| - Relaxing color by number mechanics provide a stress-relieving experience for casual users
- Ad-free experience allows for uninterrupted creative sessions during daily downtime
- Custom photo pixelation feature enables personalized art creation for dedicated users
| - Satisfying coloring mechanics provide a calming experience for users seeking stress relief
| - Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
| - Creative freedom through manual coloring tools provides a relaxing and satisfying user experience
| - | - Engaging Gameplay
- Mental Stimulation
|
| Complaints | - Aggressive ad frequency disrupts the coloring flow and degrades the overall user experience significantly
- Paywall restrictions limit access to basic features and force subscriptions for standard coloring tasks
- Technical regressions in the latest update prevent users from sharing or saving finished artwork
| - Excessive Advertising
- Technical Bugs and Stability
| - Persistent loading failures prevent access to the image library for many users
- Lack of progress synchronization across devices causes significant data loss for long-term players
- Subscription paywalls restrict access to a large portion of the available content
| - Aggressive ad frequency interrupts the coloring flow every few minutes for free users
| - Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
| - Aggressive paywalls restrict access to the majority of coloring pages and essential tools
| - | - Excessive Advertising
- Technical/UX Issues
|
| Requests | - Users request an integrated editor to customize color palettes and image details before coloring
| - | - Cloud synchronization feature to preserve completed artwork across multiple device upgrades
- Improved navigation for unfinished artworks to reduce manual scrolling through large libraries
| - Offline mode requested to allow coloring without constant ad interruptions
| - One-time payment option to remove ads instead of recurring monthly subscription fees
| - Expansion of the free coloring library to include more diverse and interesting subjects
| - | - |
| Strategic Intel |
| Strengths | - Minimalist pixel-art loop provides low-friction stress relief
- Time-lapse video generation drives organic social acquisition
| - Unique Custom Image Import feature
- Established Community Sharing social hub
- Massive rating volume (1.9M+) driving App Store visibility
| - Safe, ad-free brand positioning sustains parent trust
- Intuitive UX reduces cognitive load for younger users
- Photo-to-pixel conversion drives high-engagement user-generated content
| - AI-powered custom page generation enables unique user-created content
- 800+ drawing library provides immediate variety for new users
| - 40,000+ image library functions as a content-based distribution barrier
- Gaming-expert design framework provides a superior meditative UX
- Meta-game rewards drive session frequency
| - Editors' Choice heritage sustains organic install velocity
- AR virtual gallery provides a physical-world integration moat
| - | - Massive market authority (2M+ ratings)
- Unique Animated Art Reveal rewards
- Clean, minimalist UI/UX design
|
| Weaknesses | - Aggressive ad frequency disrupts core coloring flow
- Paywall restricts access to basic coloring functionality
- Technical regressions prevent artwork export and sharing
| - Aggressive ad frequency causing declining sentiment
- Technical bugs (crashes and rendering issues)
- UI fluidity lags behind top nemesis (Easybrain)
| - Persistent image-loading failures in the latest version
- No cloud-save functionality despite high user demand
- Subscription paywall perceived as restrictive by free-tier users
| - Ad frequency every 60-90 seconds drives high churn
- Subscription model perceived as restrictive for basic tool access
| - Ad frequency disrupts the core relaxing experience
- High monthly subscription cost prevents casual conversion
- Touch interaction regressions increase physical fatigue
| - 0.95★ Android-iOS rating gap indicates platform-specific instability
- Weekly subscription price exceeds casual-user willingness-to-pay
| - | - High ad-load frequency causing user irritation
- UX friction in piece-placement mechanics
- Lack of narrative or meta-progression
|
| Pricing | subscription | freemium | subscription | subscription | freemium | subscription | freemium | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Active | Maintenance | Steady | Intense | - |
| Update Cadence | 5 versions, ~87d avg | 5 versions, ~4d avg | 5 versions, ~291d avg | 5 versions, 1 majors/6mo, ~7d avg | 2 versions, ~7d avg | 4 versions, 2 majors/6mo, ~17d avg | 5 versions | - |
