Vivo vs its rivals

Side-by-side comparison against Vivo's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Vivo
This App
AT&T
Nemesis
myCricket App
Contender
Boost Mobile
Contender
My Spectrum
Contender
Core Identity
DeveloperVIVOAT&T Services, Inc.Cricket Wireless, LLCDISH Network LLCCharter CommunicationsGen Digital Inc.TP-Link Systems Inc.Servicos e Informacoes do Brasil
CategoryUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilities
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, Android
Store Metrics
Rating4.4 / 54.8 / 54.7 / 54.7 / 54.8 / 54.7 / 54.8 / 54.9 / 5
Ratings Count17,575114,023201,318497,2723,262,090171,618136,32022,341
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 4, 2011May 1, 2009May 6, 2013Oct 14, 2021Dec 17, 2014Oct 2, 2018May 17, 2013Oct 10, 2017
Last UpdatedApr 10, 2026May 19, 2026Apr 14, 2026May 5, 2026Apr 15, 2026May 4, 2026Apr 16, 2026May 6, 2026
Sentiment & Reviews
Sentimentterriblenegative-mixedpositivemixedexcellentmixed
Score15/10025/100-45/10064/10045/10085/10055/100
Praises
  • High quality network coverage and responsive customer service support provide value for long-term subscribers
  • Simplified bill payment and account management features provide convenience for long-term users
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  • Long-term network reliability and consistent pricing keep legacy customers engaged for over a decade
  • Ease of Use
  • Self-Installation
  • Core security features provide peace of mind for users monitoring device safety
  • Simplified setup process allows users to configure range extenders and routers without technical manuals
  • Digital document accessibility simplifies daily routines by keeping essential records available on mobile devices
Complaints
  • Persistent login failures and authentication errors prevent users from managing their accounts post-update
  • Automated support chat systems fail to resolve technical issues and create frustrating service loops
  • Post-update interface changes hide essential account access and billing functionality behind advertisements
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  • Persistent application interface bugs prevent users from managing payments and account settings independently
  • Technical Bugs & Updates
  • Service Reliability
  • Subscription and billing transparency issues create significant friction for long-term users
  • Connectivity failures and device disappearance issues require frequent manual intervention to restore network visibility
  • Automated license renewal fails to trigger for eligible users despite meeting all stated system requirements
Requests
  • Direct access to human customer service representatives to resolve complex technical and billing disputes
  • Restoration of the previous account dashboard layout to improve navigation and accessibility
-
  • Reliable online account management tools to avoid mandatory phone calls for simple billing changes
-
  • Granular control over VPN behavior to prevent unnecessary battery and data usage
  • Expanded device information and improved user interface clarity for monitoring network traffic
  • Proactive notification system for traffic fines and document deadlines to improve user awareness
Strategic Intel
Strengths
  • 21-language number-learning library functions as a B2B distribution moat into international preschool partnerships
  • Ecosystem network effects driven by 35M MAU across Workspace integrations
  • ActiveArmor security integration increases switching costs
  • Andi AI assistant reduces support overhead
  • Self-install tools lower activation costs
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  • Editors' Choice badge across five markets sustains organic install velocity
  • Chime Cash Rewards integration incentivizes long-term service retention
  • High user ratings (4.7+) across 4.4M+ reviews
  • Unified 'Quad-Play' service management architecture
  • Real-time technician tracking transparency
  • AI-powered scam protection provides comprehensive defense against SMS threats
  • Established brand trust drives high organic install velocity
  • Visual placement assistant reduces hardware return rates
  • Cloud-based remote management lowers support costs
  • 24-language localization enables global B2B distribution
  • Legal validity of digital exports replaces notarization requirements
  • Offline document access ensures utility during traffic stops
Weaknesses
  • 0.7★ Android-iOS rating gap on majority Android base
  • Premium tier at $12.99/month above category median
  • No cloud-save despite 142 requests in reviews
  • Interface changes hide core billing access
  • Frequent application crashes during navigation
  • Reports of unauthorized third-party software installations
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  • Payment screen loading failures reported in the latest version
  • 0.7★ Android-iOS rating gap on majority Android base
  • Post-update login and account recognition bugs
  • Lower release velocity (maintenance mode vs. Xfinity's aggressive iteration)
  • Sentiment dependency on ISP network reliability
  • VPN connectivity instability disrupts daily utility
  • Subscription management flow creates significant user friction
  • Mandatory account registration creates onboarding friction
  • Intermittent device discovery failures erode daily habit
  • Parental control navigation loops block subscription conversion
  • Authentication loops prevent access to critical services
  • Automated license renewal logic fails for eligible users
Pricingfreemiumfreefreesubscriptionfreesubscriptionfreemiumfree
MomentumMaintenanceActiveIntenseMaintenanceMaintenanceActiveActiveMaintenance
Update Cadence2 versions, 2 majors/6mo, ~1d avg5 versions, ~12d avg5 versions5 versions, ~9d avg5 versions, ~7d avg5 versions, ~9d avg5 versions, ~7d avg5 versions, 2 majors/6mo, ~29d avg

Compare Vivo head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vivo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0