| Core Identity |
| Developer | Emoji Apps GmbH | Thanh Hai Le | Tamara Vardanyan | NAVER Z Corporation | Bitstrips | MOZTECH LIMITED |
| Category | Reference | Graphics & Design | Utilities | Social Networking | Utilities | Entertainment |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS |
| Store Metrics |
| Rating | 0.0 / 5 | 5.0 / 5 | 4.7 / 5 | 4.8 / 5 | 4.0 / 5 | 4.3 / 5 |
| Ratings Count | 0 | 1 | 80,125 | 148,168 | 107,719 | 1,035 |
| Price | Free | $3.99 | Free | Free | Free | Free |
| Release Date | Dec 19, 2020 | Mar 4, 2026 | Nov 24, 2018 | Apr 11, 2019 | Oct 29, 2014 | Nov 7, 2023 |
| Last Updated | Jun 23, 2023 | Mar 11, 2026 | Dec 12, 2025 | Apr 27, 2026 | Jan 12, 2026 | Apr 9, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | positive | - | negative | mixed | - |
| Score | 85/100 | 65/100 | - | 25/100 | 52/100 | - |
| Praises | - The sticker collection provides a high volume of visual assets for daily messaging interactions
| | - | - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - Personalized Expression
- Sticker Variety
| - |
| Complaints | - The sticker integration process fails to support multiple messaging accounts on a single device
| - WhatsApp Integration Issues
- Intrusive Advertisements
| - | - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - |
| Requests | - Users desire additional functional tools to expand the current sticker management capabilities
| - | - | - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - | - |
| Strategic Intel |
| Strengths | - AI-driven background removal reduces creation friction
- Direct WhatsApp integration ensures high utility
- Cloud backup increases user switching costs
| - Multi-platform support (WhatsApp, Telegram, iMessage)
- Advanced visual FX and batch editing presets
- Unique Print Layout Generator for physical decals
| - | - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - |
| Weaknesses | - No multi-account support for messaging profiles
- Ad-supported free tier creates user friction
- Dependency on third-party messaging platform APIs
| - Frequent technical failures in WhatsApp export functionality
- Aggressive ad placements on the Android free tier
- Manual cutout tools require more effort than AI-based competitors
| - | - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - |
| Pricing | freemium | freemium | free | freemium | free | free |
| Momentum | Maintenance | Maintenance | Steady | Active | Maintenance | Intense |
| Update Cadence | 5 versions, 1 majors/6mo, ~417d avg | 2 versions, 1 majors/6mo, ~51d avg | 5 versions | 4 versions, 1 majors/6mo, ~11d avg | 2 versions, ~11d avg | 5 versions |
