Report updated Apr 18, 2026
Salesforce Authenticator
For salesforce platform users and professionals requiring secure, multi-factor authentication for their business accounts and other TOTP-compatible services.
Salesforce Authenticator is an established business app that is completely free. With a 4.5/5 rating from 29.7K reviews, it shows polarized user reception.
What is Salesforce Authenticator?
Current Momentum
v4.7
Fixed accesibility issues.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Approve or deny login attempts and critical actions with a single tap via push notifications
Uses geofencing to automatically approve trusted account activity, reducing manual interaction
Generates time-based one-time passwords (TOTP) for access when the device is offline
Compatible with any third-party service that supports standard time-based one-time password authentication
Location data is stored locally on the device and never synced to the cloud or tracked by Salesforce
How much does it cost?
- Completely free to use for all users
The app serves as a utility to support the broader Salesforce ecosystem, focusing on security compliance and user retention rather than direct monetization.
Who Built It?
salesforce.com
Extending the Salesforce CRM ecosystem to mobile to enable real-time operations, security, and upskilling for enterprise teams.
Portfolio
13
Apps
Who is salesforce.com?
Salesforce utilizes mobile not as a standalone product suite, but as a critical 'last-mile' extension of its dominant enterprise cloud platform. Their moat is deep integration with existing B2B workflows and proprietary data, making their apps essential for field-based professionals who require offline-first CRM access. Recent strategic signals indicate a shift toward AI-driven automation via Agentforce and low-code customization, moving the portfolio from passive data entry to proactive mobile intelligence.
Who is salesforce.com for?
- Enterprise professionals
- Field technicians
- Salesforce administrators requiring mobile access to CRM data
- Security tools
Portfolio momentum
Maintains an intense development pace with 24 updates across 11 active apps in the last 6 months, including major releases within the past week.
What other apps does salesforce.com make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Salesforce Authenticator?
How's The Business Market?
How does it evolve in the Business market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇮🇪 Ireland | Overall | iOSFree | #72 | NEW |
| 🇮🇱 Israel | Business | AndroidFree | #114 | ▼21 |
The rivals identified
The Nemesis
- -
Passwordless Sign-in
- -
Cert-based Authentication
Contenders
Cloud Syncing
Privacy Screen
Verified Duo Push
Proximity & Bluetooth Autofill
Twilio Authy
★3.7 (94.7K)Authy Inc.
⚡A highly popular multi-device authenticator that competes on convenience and cross-platform synchronization for TOTP codes.
Okta Verify
★4.2 (40.6K)Okta, Inc.
⚡A primary competitor in the enterprise identity management sector, focusing on secure push-based login verification.
Peers
Zero-Knowledge Vault
BreachWatch
1Password for Safari
0AgileBits Inc.
⚡While primarily a password manager, its integrated TOTP generator competes for the same 'security utility' screen real estate.
Bitwarden
★4.8 (147.8K)Bitwarden Inc
⚡Open-source password manager that includes built-in TOTP capabilities, reducing the need for a standalone authenticator app.
New Kids on the Block
Ente Auth - 2FA Authenticator
★4.6 (2.2K)Ente Technologies, Inc.
🚀A fast-growing, privacy-focused authenticator that offers end-to-end encrypted cloud backups, addressing a major pain point for users.
The outtake for Salesforce Authenticator
Strengths to defend, gaps to attack
Core Strengths
- Deep integration with the Salesforce enterprise ecosystem.
- Privacy-first architecture with local-only location data storage.
- Intelligent geofencing that balances security with battery efficiency.
Critical Frictions
- Lack of cloud-based backup/sync features.
- Limited cross-platform synchronization.
- Utility-focused design lacks the 'all-in-one' appeal of password managers.
Growth Levers
- Expansion into consumer-facing markets by emphasizing privacy.
- Development of browser extensions.
- Improved onboarding for non-Salesforce users.
Market Threats
- Password managers bundling MFA features.
- Growing demand for encrypted cloud backups.
- Dominance of platform-native authenticators (Apple/Google).
Key Takeaways
Salesforce Authenticator is an established business app that is completely free. With a 4.5/5 rating from 29.7K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon