Report updated Apr 18, 2026

TL;DR:CRM Analytics is a specialized mobile extension of the Salesforce ecosystem, designed to empower Sales Cloud and Service Cloud users with on-the-go access to business intelligence. Users feel Thrilled, praising data visualization & insights but frustrated by feature limitations.|TL;DR:CRM Analytics is a specialized mobile extension of the Salesforce ecosystem, designed to empower Sales Cloud and Service Cloud users with on-the-go access to business intelligence. Users feel Thrilled, praising data visualization & insights but frustrated by feature limitations.

CRM Analytics is a market-leading business app that is completely free. With a 4.7/5 rating from 1.5K reviews, it delivers strong user satisfaction. Users particularly appreciate data visualization & insights, though feature limitations remains a common concern.

What is CRM Analytics?

CRM Analytics is a specialized mobile extension of the Salesforce ecosystem, designed to empower Sales Cloud and Service Cloud users with on-the-go access to business intelligence. By transforming complex enterprise data into a native mobile experience, the app enables field-based employees to make informed, data-driven decisions without needing a desktop environment. Positioned as a value-add utility for existing Salesforce subscribers, the app excels by bridging the gap between heavy-duty CRM infrastructure and mobile productivity. Its primary differentiator is the seamless integration of Einstein-powered predictive insights, which provides users with proactive answers rather than just static dashboard views.

Current Momentum

v260.0

Bug fixes and other usability enhancements.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Microsoft Power BI

Microsoft Power BI

By Microsoft

Other Rivals

Looker Mobile (Legacy)
Tableau Mobile
SAP Analytics Cloud
Sisense Mobile BI
monday - Work Platform
ASANA360
ClickUp: Tasks, Chat, Docs, AI
Smartsheet: Projects & Teams

7-Day Rank Pulse 🇺🇸

Business

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Einstein-Powered PredictionsDifferentiator

Leverages AI to provide predictive insights and answers directly within the mobile interface

Interactive Sample AppsDifferentiator

Includes pre-built sample applications to demonstrate capabilities and use cases

Salesforce Native IntegrationStandard

Provides seamless access to Sales Cloud and Service Cloud data in a mobile-optimized environment

Actionable AnalyticsStandard

Allows users to view and interact with business data and dashboards on the go

How much does it cost?

Free
  • Free app download for existing Salesforce users

The app serves as a mobile extension for existing enterprise Salesforce customers, functioning as a value-add to the core CRM subscription rather than a standalone monetized product.

Who Built It?

salesforce.com app icon 1
salesforce.com app icon 2
salesforce.com app icon 3
salesforce.com app icon 4

salesforce.com

(415.5K)

Extending the Salesforce CRM ecosystem to mobile to enable real-time operations, security, and upskilling for enterprise teams.

Portfolio

13

Apps

Free 12
Business58%
Productivity17%
Education8%

Who is salesforce.com?

Salesforce utilizes mobile not as a standalone product suite, but as a critical 'last-mile' extension of its dominant enterprise cloud platform. Their moat is deep integration with existing B2B workflows and proprietary data, making their apps essential for field-based professionals who require offline-first CRM access. Recent strategic signals indicate a shift toward AI-driven automation via Agentforce and low-code customization, moving the portfolio from passive data entry to proactive mobile intelligence.

Who is salesforce.com for?

  • Enterprise professionals
  • Field technicians
  • Salesforce administrators requiring mobile access to CRM data
  • Security tools
Intense

Portfolio momentum

Maintains an intense development pace with 24 updates across 11 active apps in the last 6 months, including major releases within the past week.

Last release · 6d agoActive apps · 11Abandoned · 1

What do users think recently?

High confidence · 46 reviews analyzed

How did the latest release land?

Overall
4.7/ 5
(1.5K)
Current version
4.8/ 5
+0.1 vs overall
(1.3K)
Main signal post-update: data Visualization & Insights.

What is the recent mood?

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate data visualization & insights and ease of use & ui, but report feature limitations and ui/ux friction.

Limited review volume (46 reviews). Sentiment analysis will deepen as more data lands.

What is the competitive landscape for CRM Analytics?

How's The Business Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

  1. -

    Weaker sentiment at 65/100 — but still a direct threat

  2. -

    Copilot AI Integration

  3. -

    OneLake Data Hub

Contenders

LookML Semantic Layer

Conversational Analytics Agents

Tableau Mobile

Tableau Mobile

4.3 (3.1K)

Tableau Software, LLC

A leading mobile analytics platform that provides interactive, data-driven insights for enterprise users on the go.

SAP Analytics Cloud

SAP Analytics Cloud

4.8 (74)

SAP SE

🚀

Provides mobile access to enterprise planning and analytics, competing for the same corporate data-driven decision-makers.

Sisense Mobile BI

Sisense Mobile BI

3.7 (48)

Sisense

📈

Enables users to view and interact with complex data dashboards via a mobile interface.

Peers

AI-Powered Agents

Work OS Customization

Work Graph™️

Asana AI

AI Super Agents™

Unified Workspace

Smartsheet: Projects & Teams

Smartsheet: Projects & Teams

4.8 (113K)

Smartsheet Inc.

Offers mobile-accessible data tracking and reporting tools for business operations.

New Kids on the Block

ThoughtSpot

ThoughtSpot

4.9 (122)

ThoughtSpot

Leverages AI-driven search to provide instant business insights, challenging traditional dashboard-heavy mobile apps.

The outtake for CRM Analytics

Strengths to defend, gaps to attack

Core Strengths

  • Deep integration with the Salesforce ecosystem
  • Strong AI-driven predictive capabilities via Einstein
  • Highly intuitive and responsive UI

Critical Frictions

  • Limited support for third-party or non-native data integration
  • Potential for information overload on small mobile screens
  • Dependency on the core Salesforce subscription

Growth Levers

  • Expand support for third-party data connectors
  • Refine UI/UX for granular data customization
  • Develop search-based analytics to compete with AI-first players

Market Threats

  • Broad ecosystem reach of competitors like Power BI
  • Emerging AI-native analytics platforms changing user expectations
  • Risk of feature bloat

Key Takeaways

CRM Analytics is a market-leading business app that is completely free. With a 4.7/5 rating from 1.5K reviews, it delivers strong user satisfaction. Users particularly appreciate data visualization & insights, though feature limitations remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by CRM Analytics, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “CRM Analytics Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/business/crm-analytics

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