CRM Analytics icon

CRM Analytics

v260.0.0

salesforce.com

1.3K ratings

Report updated Apr 1, 2026

What Is CRM Analytics?

CRM Analytics is a specialized mobile extension of the Salesforce ecosystem, designed to empower Sales Cloud and Service Cloud users with on-the-go access to business intelligence. By transforming complex enterprise data into a native mobile experience, the app enables field-based employees to make informed, data-driven decisions without needing a desktop environment. Positioned as a value-add utility for existing Salesforce subscribers, the app excels by bridging the gap between heavy-duty CRM infrastructure and mobile productivity. Its primary differentiator is the seamless integration of Einstein-powered predictive insights, which provides users with proactive answers rather than just static dashboard views.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Thrilled
Data Visualization & Insights
Feature Limitations... Show more

What does it look like?

What are the key features?

Einstein-Powered PredictionsDifferentiator

Leverages AI to provide predictive insights and answers directly within the mobile interface

Interactive Sample AppsDifferentiator

Includes pre-built sample applications to demonstrate capabilities and use cases

Salesforce Native IntegrationStandard

Provides seamless access to Sales Cloud and Service Cloud data in a mobile-optimized environment

Actionable AnalyticsStandard

Allows users to view and interact with business data and dashboards on the go

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate data visualization & insights and ease of use & ui, but report feature limitations and ui/ux friction.

What Users Love

Data Visualization & Insights

The visualizations tell a store that a single data point can’t.

Dynamic, responsive, and collaborative Wave Analytics for iOS delivers the information I need no matter where I am.

Ease of Use & UI

Easy to navigate. Clean design.

It is almost as if the mobile version is more user friendly than the platform.

Pain Points

Feature Limitations

Should also allow to access live data rather than force to upload.

This app is not practical at all... once you put in data that is not native to the app it came with.... Doesn't work.

UI/UX Friction

At times when looking at screen interface looks a bit overwhelming with information overload.

It would be more user friendly if there were dates rather than week numbers on the graphs.

High confidence · 46 reviews available

What are the pros and cons?

Pros

  • Deep integration with the Salesforce ecosystem
  • Strong AI-driven predictive capabilities via Einstein
  • Highly intuitive and responsive UI

Cons

  • Limited support for third-party or non-native data integration
  • Potential for information overload on small mobile screens
  • Dependency on the core Salesforce subscription

What is the market outlook?

Growth Opportunities

  • Expand support for third-party data connectors
  • Refine UI/UX for granular data customization
  • Develop search-based analytics to compete with AI-first players

Market Threats

  • Broad ecosystem reach of competitors like Power BI
  • Emerging AI-native analytics platforms changing user expectations
  • Risk of feature bloat

What are the key takeaways?

CRM Analytics is a thrilling business app that is completely free. With a 4.8/5 rating from 1.3K reviews, it thrills its users from users. Users particularly appreciate data visualization & insights, though feature limitations remains a common concern.

Best for: Salesforce Sales Cloud and Service Cloud users who require mobile access to business data, analytics, and AI-driven insights while working remotely.

How much does it cost?

Model: free

Tiers:
Free app download for existing Salesforce users

The app serves as a mobile extension for existing enterprise Salesforce customers, functioning as a value-add to the core CRM subscription rather than a standalone monetized product.

iOS Version

260.0.0

Release Date

Oct 14, 2014

iOS Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “CRM Analytics Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/intel-report/business/crm-analytics

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