Report updated Apr 18, 2026

TL;DR:Salesforce Events is a specialized utility application designed to enhance the attendee experience at major Salesforce-hosted conferences.|TL;DR:Salesforce Events is a specialized utility application designed to enhance the attendee experience at major Salesforce-hosted conferences.

Salesforce Events is an established business app that is completely free. With a 4.6/5 rating from 14.5K reviews, it shows polarized user reception.

What is Salesforce Events?

Salesforce Events is a specialized utility application designed to enhance the attendee experience at major Salesforce-hosted conferences. It functions as a centralized hub for agenda management, logistics, and onsite networking, serving as a critical touchpoint for the Salesforce ecosystem. Positioned within the Business category, the app acts as a value-add service rather than a standalone commercial product. Its primary value proposition lies in its deep integration with the Salesforce brand and its ability to facilitate a seamless, connected experience for professionals and developers.

Current Momentum

v24.0

We've made it even easier to find ways to find sessions, navigate onsite and get important events information.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Whova - Event & Conference App

Whova - Event & Conference App

By Whova

Other Rivals

Cvent Events
Swapcard 101: Informa Training
Bizzabo
Guidebook
Attendify-Solution plus
Eventbrite
LinkedIn: Community & Network
Microsoft Teams

7-Day Rank Pulse 🇺🇸

Business

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Personalized Event SchedulingStandard

Allows users to create and manage their own custom event agenda.

Onsite NetworkingDifferentiator

Facilitates connections and meetings with other attendees during events.

Event Information HubStandard

Provides centralized access to critical event details, updates, and logistics.

How much does it cost?

Free
  • Free to download and use for registered event attendees

The app serves as a utility for existing Salesforce customers and event attendees, functioning as a value-add rather than a standalone revenue-generating product.

Who Built It?

salesforce.com app icon 1
salesforce.com app icon 2
salesforce.com app icon 3
salesforce.com app icon 4

salesforce.com

(403.8K)

Extending the Salesforce CRM ecosystem to mobile to enable real-time operations, security, and upskilling for enterprise teams.

Portfolio

13

Apps

Free 12
Business58%
Productivity17%
Education8%

Who is salesforce.com?

Salesforce utilizes mobile not as a standalone product suite, but as a critical 'last-mile' extension of its dominant enterprise cloud platform. Their moat is deep integration with existing B2B workflows and proprietary data, making their apps essential for field-based professionals who require offline-first CRM access. Recent strategic signals indicate a shift toward AI-driven automation via Agentforce and low-code customization, moving the portfolio from passive data entry to proactive mobile intelligence.

Who is salesforce.com for?

  • Enterprise professionals
  • Field technicians
  • Salesforce administrators requiring mobile access to CRM data
  • Security tools
Intense

Portfolio momentum

Maintains an intense development pace with 24 updates across 11 active apps in the last 6 months, including major releases within the past week.

Last release · 6d agoActive apps · 11Abandoned · 1

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for Salesforce Events?

How's The Business Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

  1. -

    Higher rated at 4.8★ vs 4.6★

  2. -

    SmartProfile Technology

  3. -

    Community Board

Contenders

Cvent Events

Cvent Events

4.8 (29.5K)

Cvent

The industry standard for large-scale corporate event management, offering identical scheduling, networking, and logistics features for professional attendees.

Swapcard 101: Informa Training

Swapcard 101: Informa Training

0

Informa Tech Holdings, LLC

Directly competes on the AI-driven networking and personalized scheduling experience for major business conferences.

Bizzabo

Bizzabo

2.3 (690)

Bizzabo Ltd.

Focuses on the high-end professional event experience with robust agenda management and attendee engagement tools.

Event Management Platform

Gamification & Engagement

Peers

It-Lists

Social Integration

AI-Powered Job Matching

Identity Verification

AI-Powered Meeting Facilitator

Teams Premium Add-on

Slack Connect

Slack AI

New Kids on the Block

Umbrella Falling Hardest - Parachute in the sky

Umbrella Falling Hardest - Parachute in the sky

0

Pawana Chatwaranon

Gaining traction with AI-powered matchmaking that directly challenges the networking value proposition of Salesforce Events.

The outtake for Salesforce Events

Strengths to defend, gaps to attack

Core Strengths

  • Deep integration with the Salesforce ecosystem and AI (Agentforce).
  • High user trust and brand alignment with major global conferences.
  • Proven stability and longevity with a high rating (4.77).

Critical Frictions

  • Limited utility outside of specific Salesforce-hosted events.
  • Dependent on the physical/hybrid event schedule of the parent company.
  • Lack of standalone monetization or independent market viability.

Growth Levers

  • Expansion of AI-driven networking to better compete with specialized players like Brella.
  • Increased integration with third-party productivity tools.
  • Leveraging the app as a year-round engagement tool for the Salesforce community.

Market Threats

  • Specialized event platforms (Cvent, Whova) offer more robust, event-agnostic features.
  • Attendees may prefer "all-in-one" networking apps (LinkedIn) over event-specific silos.
  • Rapid innovation from "New Kid" competitors in AI matchmaking.

Key Takeaways

Salesforce Events is an established business app that is completely free. With a 4.6/5 rating from 14.5K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Salesforce Events, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Salesforce Events Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/business/salesforce-events

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