By HOMA GAMES
Report updated May 7, 2026
Hole and Fill: Food Hoarding!
For casual mobile gamers interested in satisfying, repetitive sorting and collection mechanics.
Hole and Fill: Food Hoarding! is an established games app that is free with in-app purchases. With a 4.5/5 rating from 139.8K reviews, it shows polarized user reception. Users particularly appreciate satisfying core gameplay loop of collecting items into a void provides stress relief for casual players, though aggressive ad placement during active gameplay interrupts flow and frustrates users post-update remains a common concern.
What is Hole and Fill: Food Hoarding!?
Hole and Fill: Collect Master is a casual collection and organization game for iOS and Android that tasks players with clearing objects into a void to fill storage shelves.
Users hire this app for low-stakes, repetitive stress relief through tactile sorting and collection, serving a need for meditative, short-burst gameplay.
Current Momentum
v0.9 · 2mo ago
Maintenance- Ships stability and performance improvements.
- Maintains consistent update cadence.
Active Nemesis
Hole.io
By Voodoo
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Upgradable hole size, speed, and collection power to swallow larger objects
Post-collection organization of groceries, makeup, and stationary into specific storage slots
How much does it cost?
- Free with ads
- In-app purchases
Ad-supported model with in-app purchases for progression, anchored by free-to-play access.
Who Built It?
HOMA GAMES
Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.
Portfolio
13
Apps
Who is HOMA GAMES?
Homa Games has established a distinct position as a technology-centric publisher that prioritizes a data-driven 'lab' approach over traditional creative development. Their primary moat is a proprietary suite of market intelligence and optimization tools that allows them to industrialize the identification and scaling of hyper-casual trends. A key strategic signal is their recent expansion into hybrid-casual genres with deeper progression systems, moving beyond simple one-tap mechanics to improve long-term user retention.
Who is HOMA GAMES for?
- Casual mobile gamers seeking short-session
- Reflex-based
- Or satisfying simulation experiences across a wide age demographic
Portfolio momentum
Released 60 updates across the portfolio in the last 6 months with over 60% of apps currently active.
What other apps does HOMA GAMES make?
Rolling in Holes
Agent Hunt - Hitman Assassin
Conveyor Rush: Idle Food Games
Bullet Heroes TD
Kingland - Castle Adventure
All in Hole: Black Hole Games
What do users think recently?
High confidence · Latest 100 of 126 total reviews analyzed · Based on 126 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate satisfying core gameplay loop of collecting items into a void provides stress relief for casual players, but report aggressive ad placement during active gameplay interrupts flow and frustrates users post-update.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Hole and Fill: Food Hoarding!?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a 4.49 average rating across 139,804 total ratings, signaling a stable base that is currently being tested by monetization friction.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇱 Chile | Arcade | AndroidGrossing | #96 | NEW |
| 🇰🇷 South Korea | Arcade | AndroidGrossing | #190 | NEW |
The rivals identified
The Nemesis
Head to Head
The target app must lean into its 'satisfying/ASMR' niche to differentiate from the high-intensity, competitive nature of the nemesis.
What sets Hole and Fill: Food Hoarding! apart
Focuses on satisfying, low-stress 'fridge filling' mechanics that appeal to the growing ASMR-casual market.
Integrates diverse object-collection themes beyond simple destruction, broadening the appeal to puzzle-oriented players.
What's Hole.io's Edge
Leverages a proven, high-velocity multiplayer engine that keeps users engaged through direct competitive leaderboards.
Benefits from years of iterative tuning on hole-physics, providing a more responsive and fluid control scheme.
Contenders
Prioritizes strict spatial organization puzzles that reward players for optimizing limited shelf space.
Employs a distinct 'satisfying' visual aesthetic that focuses on order rather than the target's 'swallowing' mechanic.
Utilizes a color-matching constraint that adds a layer of strategic planning to the collection mechanic.
Features a minimalist, high-contrast art style that reduces visual clutter compared to the target's food-hoarding theme.
Peers
Focuses on the culinary creation process, allowing players to build and customize food items.
Integrates a broader variety of mini-games within the food preparation loop to maintain long-term engagement.
Employs a rhythmic, timing-based interaction model that creates a distinct 'flow state' for the player.
Focuses on high-speed, repetitive slicing actions that provide immediate, tactile feedback for every successful input.
Uses realistic kinetic-cutting physics that prioritize the tactile sensation of slicing over the target's collection loop.
Features a more focused, singular gameplay loop centered entirely on the satisfaction of cutting soft materials.
New Kids on the Block
Organize-it!
★4.8 (371)GSC Technologies Inc.
🚀A recent entrant that signals a shift toward more complex, productivity-adjacent organization puzzles.
Integrates real-world organization logic that appeals to users seeking a more 'productive' gaming experience.
Moves away from arcade-style collection toward a more deliberate, meditative puzzle-solving approach.
The outtake for Hole and Fill: Food Hoarding!
Strengths to defend, gaps to attack
Core Strengths
- Satisfying ASMR-collection loop drives high initial session engagement
- Diverse thematic environments broaden casual appeal
Critical Frictions
- Technical instability prevents level completion
- Deceptive monetization erodes long-term trust
Growth Levers
- Implement permanent progression mechanics to reward repeat play
- Expand into productivity-adjacent organization puzzles
Market Threats
- Aggressive ad-monetization drives churn to competitors
- Technical instability risks permanent device removal
What are the next best moves?
Ship stability fixes for freezing and crashes because technical instability is a top complaint → reduce churn
Sentiment analysis identifies frequent freezing as a primary blocker for level completion.
Trade-off: Pause new level-theme development — stability is the current primary churn driver.
Audit ad-trigger logic because forced ads for paid users drive negative sentiment → restore trust
Users report feeling deceived when ad-free status is bypassed by new ad mechanics.
Trade-off: Delay the next cosmetic item pack — restoring user trust is critical for LTV.
A counter-intuitive read
The high volume of complaints regarding forced ads suggests that the current monetization strategy is actively cannibalizing the lifetime value of the most loyal, paying users.
Feature Gaps vs Competitors
- Multiplayer arena mode (available in Hole.io but absent here)
- Physics-based destruction engine (available in Hole.io but absent here)
Key Takeaways
The app wins on satisfying ASMR-collection mechanics, but technical instability and deceptive monetization are eroding the user base, so the PM must prioritize stability and ad-transparency to prevent churn.
Where Is It Heading?
Declining
The casual organization market is consolidating around titles that prioritize stability and non-intrusive loops. The current trajectory for this app is declining due to technical debt and monetization friction, so the PM must pivot to stability-first development to retain the existing player base.
Technical instability in the latest release prevents level completion, which compounds the negative sentiment already visible in recent reviews.
Deceptive monetization practices regarding ad-free status drive user frustration, accelerating churn pressure into the next quarter.