By Tapotap
Report updated May 2, 2026
Oil Painting Color by Numbers
For casual gamers and individuals seeking stress-relief activities through digital art and coloring.
Oil Painting Color by Numbers is an established games app that is completely free. With a 4.8/5 rating from 3.8K reviews, it shows polarized user reception.
What is Oil Painting Color by Numbers?
Oil Painting Color by Numbers is a casual digital art app for iOS that provides guided coloring experiences on a dark-themed canvas.
Users hire this app for low-stakes, eye-relaxing creative stress relief that avoids the visual fatigue of standard bright-UI coloring games.
Current Momentum
v2.9 · 1mo ago
Zombie- Shipped interface improvements and bug fixes.
- Maintains steady, low-frequency update cadence.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Coloring interface uses a dark background to reduce eye strain during extended sessions.
Categorized painting themes including flowers, people, animals, nature, and urban landscapes.
Guided coloring process requiring users to focus on one color at a time.
How much does it cost?
- Free to download and play
The app operates on a free-to-play model, relying on ad-supported engagement within the game loop.
Who Built It?
Tapotap
Providing accessible digital art and puzzle experiences for casual gamers seeking stress relief. Focused on low-friction, relaxing gameplay loops.
Portfolio
12
Apps
Who is Tapotap?
Tapotap operates as a boutique studio focused on high-contrast, dark-themed creative apps that prioritize visual comfort and low-intensity engagement. Their strategy relies on a consistent aesthetic language across coloring and puzzle titles, effectively capturing a niche of users seeking meditative, low-friction digital downtime. The primary strategic tension lies in their reliance on ad-supported monetization, which necessitates high-volume user retention to compete against more aggressive, live-ops-heavy puzzle publishers.
Who is Tapotap for?
- Casual gamers
- Adults seeking stress-relief through digital art
- Coloring
- Logic-based puzzles
Portfolio momentum
Released 7 updates across 12 apps in the last 6 months, maintaining a consistent development cadence for their core coloring and puzzle titles.
What other apps does Tapotap make?
Ink: Zen Adult Color by Number
Smart Choice: Quiz Game Hub
Pixel Gallery: Coloring Book
Collapse - Block Puzzles
Christmas Jigsaw Puzzles Games
Vortex Pop: Stop the Hoop Spin
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Oil Painting Color by Numbers?
How's The Games Market?
Oil Painting Color by Numbers operates in the casual gaming space, currently maintaining a 4.78 rating across 3,842 reviews. The app utilizes a free-to-play, ad-supported model, positioning itself as a niche alternative to broader, generic coloring apps by focusing on realistic art styles and eye-relaxing UI.
How does it evolve in the Games market?
The app maintains a 4.78 rating across 3,842 reviews, positioning it as a niche competitor in the coloring category. Its focus on realistic art styles differentiates it from the broader, generic libraries of scale-heavy incumbents.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇳🇿 New Zealand | Family | iOSGrossing | #79 | NEW |
| 🇷🇴 Romania | Lifestyle | AndroidGrossing | #178 | NEW |
The rivals identified
The Nemesis
Head to Head
The target app must double down on its unique 'dark canvas' aesthetic to differentiate from the rival's massive, generic content library.
What sets Oil Painting Color by Numbers apart
Offers a more specialized 'eye-relaxing' dark canvas aesthetic that differentiates from standard bright UI layouts.
Provides a more focused, curated collection of realistic artworks compared to the broader, generic library of the rival.
What's Paint by Number Coloring Game's Edge
Utilizes a massive, proven content library that creates a stronger long-term retention loop for daily users.
Demonstrates superior operational maturity with consistent, high-frequency feature updates and performance optimizations.
Contenders
Operates at a massive scale with over 1.6 million reviews, creating a significant barrier to entry.
Maintains high-frequency content updates to ensure the app remains relevant in a saturated market.
Specializes in pixel-art aesthetics which creates a distinct visual identity separate from realistic oil painting apps.
Leverages a massive, loyal user base built over years of consistent, high-quality feature delivery.
Positions the product specifically around stress relief and mindfulness to capture the relaxation-seeking user segment.
Maintains a steady release cadence to introduce new, calming thematic content every few weeks.
Peers
Combines jigsaw mechanics with coloring elements to create a hybrid experience that differentiates from pure coloring apps.
Targets users who enjoy artistic creation but prefer the challenge of assembly over simple color-by-number filling.
Offers a more traditional, free-form coloring experience that contrasts with the structured color-by-number format.
Maintains a large, established library of legacy content that appeals to long-term, casual coloring enthusiasts.
New Kids on the Block
Paint.ly: Color by Number
★4.7 (146.9K)Picfun, Inc.
⚡Shows aggressive growth with 12 releases in the last six months, indicating a rapid feature-testing phase.
Rapidly iterating on new coloring categories to identify and capture emerging user trends faster than incumbents.
Utilizing high-frequency update cycles to quickly patch user complaints and optimize the core coloring UX.
The outtake for Oil Painting Color by Numbers
Strengths to defend, gaps to attack
Core Strengths
- Dark canvas interface reduces visual fatigue
- Curated realistic art library differentiates aesthetic
- Color-by-number mechanic lowers entry barriers
Critical Frictions
- Ad-supported model lacks subscription revenue
- Content refresh cadence trails market leaders
- No cloud-save functionality
Growth Levers
- Expansion into B2B education partnerships
- Integration of wearable-device companion features
- Hybrid jigsaw-coloring mechanic development
Market Threats
- High-frequency update cycles from Oakever Games
- Market saturation by scale-heavy incumbents
- Rapid feature-testing by new entrants
What are the next best moves?
Ship cloud-save because it is a critical retention gap → unlock user frustration and improve long-term retention.
Cloud-save is the top-requested missing feature in the coloring-game category.
Trade-off: Push the wearable companion app sprint to Q3.
Pivot content-refresh cadence to bi-weekly releases because the current cadence lags behind the 8-update-per-six-months rival benchmark → defend chart rank.
The nemesis app maintains a high-velocity release schedule that directly threatens retention.
Trade-off: Pause the UI-refresh project for the main menu.
A counter-intuitive read
The dark-canvas aesthetic is a double-edged sword: it creates a distinct visual moat, but it also limits the app to a specific relaxation-seeking segment that is less likely to engage with high-frequency, gamified live-ops.
Feature Gaps vs Competitors
- High-frequency content updates (available in Paint by Number Coloring Game but absent here)
- Cloud-save functionality (available in industry peers but absent here)
Key Takeaways
Oil Painting Color by Numbers maintains a strong niche through its dark-canvas aesthetic, but its slow content-refresh cadence leaves it exposed to high-velocity rivals, so the team must prioritize a more aggressive content pipeline to protect its user base.
Where Is It Heading?
Mixed Signals
The coloring-game market is consolidating around apps that can maintain a high-velocity content pipeline, leaving the subject app exposed to churn. The team must transition from maintenance-mode updates to a consistent, high-frequency release schedule to prevent market share erosion.
The lack of high-frequency content updates allows rivals to capture the daily-active habit, which accelerates churn pressure on the casual user base.
The dark-canvas interface remains a strong differentiator, which continues to attract users seeking a specific, low-fatigue coloring experience.