Report updated Jun 22, 2026
Halloween Photo Booth 2017
For casual mobile users looking to create and share themed Halloween-inspired photography.
Halloween Photo Booth 2017 is an established photo & video app that is completely free. With a 3.4/5 rating from 5 reviews, it shows polarized user reception.
What is Halloween Photo Booth 2017?
Halloween Photo Booth 2017 is a casual photo editing app for iOS that allows users to add holiday-themed stickers to images.
Users hire this app for rapid, low-effort seasonal content creation, avoiding the complexity of professional editing suites.
Current Momentum
v3.0
- No feature updates since 2017.
- Maintenance-mode status limits user acquisition.
Active Nemesis
Picsart AI Photo Editor, Video
By PicsArt
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Includes a variety of Halloween-themed assets such as pumpkins, ghosts, night birds, and skulls.
Allows users to see how stickers fit onto the frame while taking the photo.
Optimized for both iPad screen sizes and iPhone or iPod Touch portability.
Supports direct sharing via email, social media platforms, and AirPrint.
How much does it cost?
The app operates on a free model, likely relying on ad inventory for monetization.
Who Built It?
UAB Target Works
Providing digital versions of traditional board games and seasonal lifestyle tools. They focus on accessible, rule-based gameplay and holiday-themed utility.
Portfolio
13
Apps
Who is UAB Target Works?
Target Works maintains a legacy-heavy portfolio that functions primarily as a digital archive for traditional board games and niche seasonal utilities. Their strategy relies on long-tail discovery of classic games rather than aggressive user acquisition or live-service updates. The primary tension in their model is the high volume of abandoned legacy titles compared to a very small set of actively maintained core products.
Who is UAB Target Works for?
- Casual gamers
- Hobbyists interested in classic draughts variants
- Seasonal holiday-themed content
Portfolio momentum
With 25 of 29 apps classified as abandoned and only 4 releases in the last 6 months, development activity is limited to a small subset of the portfolio.
What other apps does UAB Target Works make?
Dama - Online
Christmas Countdown 2026!
Stickers Photo Booth: Try Antlers and Bunny Ears!
Christmas Photo Booth 2017
Checkers!!
Shopping List 2024
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Halloween Photo Booth 2017?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app cannot compete on feature breadth; it should pivot to a 'seasonal utility' model or focus on hyper-niche, low-friction holiday content.
What sets Halloween Photo Booth 2017 apart
Niche focus on Halloween-specific content provides a faster, simpler experience for seasonal users.
Lightweight architecture avoids the bloat and subscription friction found in massive editing suites.
What's Picsart AI Photo Editor, Video's Edge
Unmatched depth of editing tools including AI background removal and generative playground features.
Massive user base and social sharing capabilities drive significantly higher organic discovery and retention.
Contenders
Offers professional EXIF triage and custom filter creation, targeting power users rather than casual holiday editors.
Subscription-based model provides a sustainable revenue stream compared to the target's likely ad-supported model.
Targets a different seasonal niche, demonstrating the viability of holiday-specific photo utility apps.
Simple, single-purpose design avoids the complexity of general-purpose photo editors.
Retro Camera - Photo Editor
★3.5 (2)Danijel Cvetkovic
This app competes for the same casual photography market by leveraging nostalgia-based themes similar to the target's holiday focus.
Focuses on vintage aesthetic frames and effects, providing a consistent year-round value proposition.
Includes a dedicated caption tool that enhances social sharing potential compared to simple sticker apps.
Art Photo Editor - Edit Photos
★2.3 (3)Danijel Cvetkovic
This app competes for the same casual user base looking for quick, filter-based photo transformations.
Focuses on artistic filters rather than thematic stickers, appealing to a slightly different aesthetic preference.
Minimalist feature set keeps the user interface clean but lacks the seasonal engagement hooks.
Peers
TrueDepth mask creation allows for sophisticated environmental effects that exceed basic 2D sticker placement.
Active development cycle keeps the app compatible with modern iOS camera hardware and ARKit.
Includes a 3D brush and iMessage sticker pack, expanding utility beyond just the camera app.
Safari mode and microapp functionality provide a more gamified experience than standard photo booths.
Stories AR
STORIES AR LLC
🔧Utilizes augmented reality to enhance photo experiences, representing the next evolution of the target's sticker concept.
AR image activation adds an interactive layer that static stickers cannot replicate for users.
QR code integration bridges the gap between physical prints and digital interactive experiences.
CINEMA24 - Cinematic Multi Cam
★3.3 (17)JiYeon Noh
⚡Operates in the same photo and video category, focusing on real-time visual effects and cinematic output.
Real-time film looks and cinematic transitions offer higher production value than static sticker overlays.
High release cadence indicates active development and responsiveness to current mobile video trends.
New Kids on the Block
Supports Apple Log recording, catering to the growing demand for professional-grade mobile video production.
SquishCam
0Alessandro Salvioni
A new entrant that uses interactive warp technology to provide the same 'fun' factor as the target's stickers.
Interactive warp camera provides a more dynamic and engaging user experience than static sticker overlays.
The outtake for Halloween Photo Booth 2017
Strengths to defend, gaps to attack
Core Strengths
- Niche focus on Halloween-specific content provides a faster, simpler experience for seasonal users
- Lightweight architecture avoids the bloat found in massive editing suites
Critical Frictions
- No feature updates since 2017
- 3.4 rating on only 5 reviews signals lack of user engagement
- Reliance on static stickers limits creative ceiling
Growth Levers
- Education partnerships for seasonal school projects
- Expansion into other holiday niches to build a year-round utility portfolio
Market Threats
- AI-driven editors like Picsart absorbing sticker-based functionality
- Lack of modern ARKit support makes the app feel dated compared to new entrants
What are the next best moves?
Sunset the app because it lacks feature updates since 2017 → reduce maintenance overhead
The app has not been updated since 2017 and lacks the feature velocity to compete with modern camera utilities.
Trade-off: Development capacity is redirected to high-growth projects — no major lever displaced.
A counter-intuitive read
The app's greatest weakness, its lack of updates since 2017, is also its only moat: it provides a predictable, unchanging experience for users who reject the complexity of modern AI-driven editors.
Feature Gaps vs Competitors
- AI-driven background removal (available in Picsart but absent here)
- AR-based environmental effects (available in Stories AR but absent here)
- Real-time cinematic filters (available in CINEMA24 but absent here)
Key Takeaways
The app serves a narrow seasonal niche but lacks the feature velocity to survive against modern AI-driven editors, so the PM should sunset the product to reallocate engineering resources to higher-growth assets.
Where Is It Heading?
Declining
The market for casual photo editing is consolidating around AI-driven platforms that offer more creative depth than static sticker overlays. Without a pivot to modern AR or generative features, this app will continue to lose relevance as its 2017-era feature set becomes increasingly obsolete.
Lack of feature updates since 2017 signals the product is in maintenance mode, which accelerates churn as users migrate to modern, AI-capable alternatives.
The absence of ARKit support prevents the app from competing with modern camera utilities, which erodes its relevance in the current photo-editing market.