Apptly
For casual mobile users interested in humorous photo-editing, alongside parents and caregivers seeking developmental and health-tracking resources.
Fatify - Make Yourself Fat
Snapshot
Who is Apptly?
Providing parents with a suite of digital tools for tracking child development and health. Simplifying the complexities of early parenthood through accessible calculators and guides.
Target audience
Portfolio
Free 12Last updated
Fatify - Make Yourself Fat
v4.1
8y ago
Publisher DNA
What defines Apptly?
Publisher DNA
Primary focus
Entertainment apps and parenting utility tools
Scale
studio
Target audience
Casual mobile users interested in humorous photo-editing, alongside parents and caregivers seeking developmental and health-tracking resources.
Signature Patterns
- •Heavy reliance on real-time face-morphing and photo-booth mechanics.
- •Cross-app ecosystem allowing users to unlock features by owning multiple titles.
- •Monetization primarily through freemium models and ad-supported experiences.
- •Strong focus on humorous, character-based visual transformations.
- •Portfolio split between legacy entertainment titles and new family-oriented health utilities.
Portfolio momentum
With only 2 releases in the last 6 months and a high volume of abandoned titles, the publisher is currently in a maintenance phase for its legacy entertainment apps while pivoting toward new parenting content.
Portfolio
What does Apptly ship?
Apps
17 apps analysed
Beard is the awesome app to add beard on photo! Beards & mustaches stickers!
Lively and fun interface elements keep the daily communication experience engaging for casual users
- Core messaging functionality provides a fast and reliable way to maintain contact with international friends
- Persistent session timeouts and forced logouts disrupt the messaging flow for active Android users
Distributed across 12 markets, strongest in Asia-Pacific.
Based on 5 of 17 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States5 / 5
- Mexico2 / 5
- Canada1 / 5
Europe (2)
- Turkey1 / 5
- United Kingdom1 / 5
Asia-Pacific (7)
- Japan5 / 5
- Australia1 / 5
- India1 / 5
- Indonesia1 / 5
- Singapore1 / 5
›+2 more asia-pacific markets
- South Korea1 / 5
- Vietnam1 / 5
Core markets (5/5 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
40/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Apptly compete with?
The rivals identified
Nemeses(3)
FaceApp dominates the face-transformation niche with massive scale and a consistent release cadence that keeps its AI-driven effects at the forefront of the category.
This app provides advanced face-swapping capabilities that overlap with the facial modification utility of Beardify.
Both apps target casual users with face-aging effects, but AgingBooth captures a larger audience through a free model and native social sharing features.
Contenders(14)
Directly competes in the real-time face-effect niche, focusing on live video transformation rather than static selfies.
Both applications target the casual photo-editing market by providing face-altering effects to generate humorous content for social sharing.
Both apps target the facial photo manipulation market, competing for users seeking humorous photo editing tools. They overlap in the utility of applying digital overlays to user-provided portraits.
Both apps occupy the novelty photo-transformation category, targeting users seeking entertainment through visual distortion effects on mobile devices.
Both apps target users seeking aging photo effects, with Old Me-Simulate competing for the same casual entertainment demographic through a free-to-access model.
Both apps target the facial hair photo editing market, competing for users seeking humorous photo manipulation tools. They overlap in their core utility of overlaying facial hair onto user-provided images.
known for
Funny Face Changer Camera Video Effects - Fun Faces Photo Booth Editor to Edit Your Selfie
Both apps compete for the casual photo-editing audience by providing camera booth interfaces for applying visual effects to selfies.
Both apps target the casual photo editing market by offering facial modification tools, specifically beard and mustache overlays for user portraits.
Both apps target users seeking face-based photo entertainment, with Oldify focusing on aging simulations and Face Video Morph Animator on morphing transitions between two images.
Both applications target users seeking facial hair photo editing tools, with Beardify providing animation effects while the rival focuses on static sticker placement.
Both applications target casual users seeking aging simulations, creating direct competition for the same audience through overlapping core functionality.
FacePlus competes for the same casual photo-entertainment audience by offering aging simulations alongside additional face-transformation tools like face swapping and cartoon effects.
known for
The Amazing Mustache Booth - A Funny Photo Editor with Hipster Stache, Manly Beards, and Cool Hairs
Both apps target casual users seeking humorous facial hair photo editing tools, creating direct competition for user attention in the photo-utility segment.
Both applications target casual users seeking face-transformation effects, creating direct competition for users interested in aging simulations.
Same space(24)
This app is a high-volume competitor that combines face filters with voice changing, expanding the scope of Beardify's animation features.
This app shares the same casual photo and video manipulation space as Baldify, targeting users seeking quick, humorous content creation tools for social media sharing.
Captures the 'lifestyle improvement' intent by offering daily prompts that encourage intentional living and relationship reflection.
Combines aging simulation with image enhancement tools, providing a more comprehensive editing suite than Oldify.
This app provides a similar sticker-based experience but targets the messaging ecosystem rather than standalone photo editing.
While focused on addiction, it dominates the 'lifestyle habit tracking' space where mortality-based reminders often compete for user attention.
Dominates the visual content space with built-in AR filters that satisfy the same 'face effect' user demand.
This app is a niche competitor focusing exclusively on facial hair stickers, serving as a simpler, static alternative to Beardify.
This app functions as an iMessage extension, capturing users who prefer adding facial hair stickers directly within messaging threads.
Provides a broader suite of AI-driven transformation tools, including aging and gender swaps, competing directly with Oldify.
This app uses AI-driven generation to perform photo and video enhancements, offering a more technical alternative to Beardify's manual effects.
Provides automated age estimation using machine learning, acting as a functional peer to the aging simulation in Oldify.
Organizes photos by life stages, offering a different approach to aging visualization than the filter-based transformation in Oldify.
Offers a free, camera-centric alternative for users seeking humorous face effects without the aging focus of Oldify.
Targets users navigating significant life transitions, serving as a functional alternative for those seeking structure during change.
This app directly competes for the same humorous photo-manipulation audience by offering sticker-based face modification.
While a broader social platform, its AR lens technology serves the exact same user intent for face-altering entertainment.
A major photo-editing suite that includes face-effect features as a core component of its broader toolset.
This app serves as a static alternative for users seeking creative photo decoration, though it lacks the animation capabilities found in Beardify.
Represents a high-utility lifestyle planning tool that occupies the same 'life milestone' mental real estate as mortality tracking.
Provides a simple, ad-supported alternative for real-time face distortion, appealing to users who prefer quick, free content creation.
Uses advanced face-tracking and effect technology as a primary driver for its short-form video content ecosystem.
Targets the same curiosity-driven audience as Oldify but uses subscription-gating for basic age estimation features.
Uses AI face-swapping technology to allow users to interpret different styles, serving as a more complex alternative to Oldify.
New entrants(3)
Continues to innovate in the face-swap space with high-quality AI models and a consistent release schedule.
Emerging as a lifestyle utility that leverages AI to influence social outcomes, showing rapid adoption in the lifestyle category.
An emerging threat leveraging generative AI to allow users to animate themselves into memes, showing rapid growth.
The Analyst's Read
The bottom line on Apptly
Bottom line
Apptly LLC is a studio in transition, leveraging a massive legacy user base from its entertainment apps to support a pivot into the parenting and health utility space. Their future success depends on whether they can effectively convert their casual entertainment audience into long-term users of their new, more functional parenting tools.
Frequently asked questions
How many apps does Apptly publish?
What kind of apps does Apptly make?
What is Apptly's top app?
In how many countries are Apptly's apps available?
What fed this analysis
- Apps analyzed:
- 17
- With full intel:
- 0
- With overview:
- 17
- Website scraped:
- yes
- Social presence:
- no