For self-directed users seeking auditory tools for cognitive enhancement, sleep hygiene, and stress management.
Providing neuro-acoustic tools to help users regulate mental states for sleep, focus, and relaxation through binaural entrainment.
Target audience
Portfolio
Free 1Last updated
BrainWave: Altered States ™
v10.0.3
2.8y ago
Primary focus
Neuro-acoustic wellness and productivity tools
Scale
indie
Target audience
Self-directed users seeking auditory tools for cognitive enhancement, sleep hygiene, and stress management.
Origin
Founded by designer and developer Phil Scales to develop the BrainWave neural entrainment series.
The publisher has updated 5 of its 6 apps within the last 6 months, including a new product launch in early 2026.
6 apps analysed
Generate your own binaural beats and isochronic pulses for meditation.
App using sound to stimulate the brain, improving sleep and reducing stress.
Proprietary Progressive Brainwave Entrainment algorithm
App using sound to stimulate the brain, improving sleep and reducing stress.
App using sound to stimulate the brain, improving sleep and reducing stress.
App using sound to stimulate the brain, improving sleep and reducing stress.
Distributed across 12 markets, strongest in Asia-Pacific.
Based on 1 of 6 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
With nearly 400,000 reviews and a long-standing market presence, this app dominates the sleep-sound niche by offering a massive library of customizable soundscapes.
Strategic outlook coming soon.
What fed this analysis
Directly competes in the 'brain-stimulating' audio space with a focus on scientific validation and productivity.
Endel uses AI-driven, personalized soundscapes that adapt to real-time environmental data, posing a significant innovation threat.
A specialized competitor that uses psychoacoustic principles to help users fall asleep quickly.
A popular soundscape app that focuses on visual and auditory immersion.
A high-scale meditation app that competes for the user's 'mindfulness' time budget.
A legacy utility app that serves the basic sound-masking needs of the target audience.
A recent spin-off from the industry-leading Calm brand, indicating a strategic push into specialized sleep verticals.
High release velocity indicates an aggressive push to capture market share through constant feature iteration.