BP North America
For commuters and frequent drivers in North America looking for fuel discounts and convenience store rewards at bp-affiliated locations.
earnify
Snapshot
Who is BP North America?
Driving customer loyalty and fuel savings for bp, Amoco, and ampm patrons through integrated digital rewards.
Target audience
Portfolio
Free 2Last updated
earnify
v5.10.0
6mo ago
Publisher DNA
What defines BP North America?
Publisher DNA
Primary focus
Fuel loyalty and retail rewards
Scale
indie
Target audience
Commuters and frequent drivers in North America looking for fuel discounts and convenience store rewards at bp-affiliated locations.
Signature Patterns
- •Direct integration with physical retail POS systems
- •Monetization via physical transaction loyalty rather than IAP
- •High-frequency update cadence for technical stability
- •Value proposition centered on immediate per-gallon fuel savings
Portfolio momentum
Actively maintaining their flagship title with 7 updates in the last 6 months to ensure reliable performance at the pump.
Portfolio
What does BP North America ship?
Apps
2 apps analysed
- Brand-backed 150kW DC hardware ensures consistent charging quality
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does BP North America compete with?
The rivals identified
Nemeses(2)
Both applications target the same commuter demographic seeking fuel discounts and loyalty rewards at major gas station networks.
Electromaps competes directly for the same EV driver demographic by providing a comprehensive, cross-network map of charging infrastructure that challenges bp pulse's proprietary network focus.
Contenders(12)
Both applications target the fuel loyalty and convenience store rewards segment, competing for the same customer base seeking per-gallon savings and in-app deals.
Chargemap competes by offering a robust route planning tool that helps users navigate long distances, a key use case for EV owners.
Both applications target the same fuel-loyalty demographic by providing per-gallon savings and convenience store rewards at specific gas station chains.
Both applications target fuel and convenience store customers by providing loyalty points and per-gallon fuel discounts at the pump.
Nexity competes by offering advanced session management features like remote control and point reservation, targeting power users.
Both applications compete for the same driver wallet share by providing mobile-first utility for fuel purchases and station navigation at their respective branded locations.
Both applications compete for the same fuel-purchasing audience by providing loyalty rewards and account management tools for gas station transactions.
Relux Electric targets the same user base by focusing on specific connector compatibility and integrated wallet features for seamless payments.
Both applications target frequent fuel customers with loyalty programs and mobile payment features, competing for share of wallet at the pump.
Both applications target budget-conscious drivers seeking fuel savings, forcing users to choose between Earnify's brand-specific loyalty rewards and Upside's multi-merchant cash-back marketplace.
Both applications compete for the same driver demographic by offering fuel discounts and loyalty rewards at specific gas station chains.
This app serves as a non-profit, community-sourced alternative that competes on the breadth of its open-source data registry.
Same space(21)
7-Eleven dominates the convenience-store loyalty space with a massive user base and delivery capabilities.
BPme serves as a direct utility for BP customers, offering in-car payment to compete for transaction speed.
Users report: Fuel Rewards captures transaction data via linked payment cards to drive affiliate revenue, competing for loyalty-focused drivers.
Exxon Mobil Rewards+ competes for the same fuel-buying audience through a loyalty program and mobile payment gateway.
Fastned operates in the same high-speed charging segment, focusing on a premium, reliable network experience.
bp rewards Visa manages credit card accounts for BP customers, providing a financial utility that complements the loyalty app.
Freshmile competes by offering multi-network access and specialized tools for corporate fleet management.
GasBuddy provides crowdsourced price data that serves as an alternative to brand-specific loyalty apps.
IONITY is a direct peer in the high-power charging space, focusing on ultra-fast highway charging infrastructure.
Love's Rewards provides operational tools for professional drivers, competing for the same long-distance traveler segment.
Magrudy's Loyalty & Rewards targets a specific retail niche, serving as an adjacent loyalty utility for families and students.
Murphy Drive Rewards uses fuel-discount utility to drive retail traffic, competing for the same commuter demographic.
Fuel Forward offers mobile payment and loyalty tracking for fuel purchases at competing station brands.
Pilot targets the same professional driver segment with hardware-level pump control and amenity reservations.
Pod Point shares the same market space by focusing on home and public charging integration with retail loyalty programs.
Spritkenig provides fuel price comparison tools for European markets, serving as an adjacent utility for drivers.
known for
Shell: Fuel, Charge & More
Shell competes for the same fuel-buying audience through a tiered rewards program and mobile payment gateway.
Go Rewards uses linked payment cards for loyalty, competing for the same retail-focused rewards audience.
Gas Discount provides fuel price forecasting and radar tools for drivers seeking to minimize fuel costs.
ARCO Rewards offers a fuel-loyalty program for point accumulation at participating stations.
OCTANE Fuel offers fuel price comparison and planning tools as an alternative to brand-specific loyalty programs.
New entrants(2)
While primarily a traffic tool, it overlaps with navigation-focused EV apps by providing real-time infrastructure and road condition data.
FLASH is a new entrant focusing on simplifying the user experience through guest access and smart-launch features.
The Analyst's Read
The bottom line on BP North America
Bottom line
BP North America successfully operates a high-performance utility that anchors their digital-to-physical retail strategy. The exceptional user rating for their primary app indicates a strong product-market fit for their specific loyalty demographic.
Frequently asked questions
How many apps does BP North America publish?
What kind of apps does BP North America make?
What is BP North America's top app?
In how many countries are BP North America's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
