BP North America
For commuters and frequent drivers in North America looking for fuel discounts and convenience store rewards at bp-affiliated locations.
earnify
Snapshot
Who is BP North America?
Driving customer loyalty and fuel savings for bp, Amoco, and ampm patrons through integrated digital rewards.
Target audience
Portfolio
Free 2Last updated
earnify
v5.10.0
4mo ago
Publisher DNA
What defines BP North America?
Publisher DNA
Primary focus
Fuel loyalty and retail rewards
Scale
indie
Target audience
Commuters and frequent drivers in North America looking for fuel discounts and convenience store rewards at bp-affiliated locations.
Signature Patterns
- •Direct integration with physical retail POS systems
- •Monetization via physical transaction loyalty rather than IAP
- •High-frequency update cadence for technical stability
- •Value proposition centered on immediate per-gallon fuel savings
Portfolio momentum
Actively maintaining their flagship title with 7 updates in the last 6 months to ensure reliable performance at the pump.
Portfolio
What does BP North America ship?
Apps
2 apps analysed
- Brand-backed 150kW DC hardware ensures consistent charging quality
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does BP North America compete with?
The rivals identified
Nemeses(1)
Electromaps competes directly for the same EV driver demographic by providing a comprehensive, cross-network map of charging infrastructure that challenges bp pulse's proprietary network focus.
Contenders(4)
Chargemap competes by offering a robust route planning tool that helps users navigate long distances, a key use case for EV owners.
Nexity competes by offering advanced session management features like remote control and point reservation, targeting power users.
Relux Electric targets the same user base by focusing on specific connector compatibility and integrated wallet features for seamless payments.
This app serves as a non-profit, community-sourced alternative that competes on the breadth of its open-source data registry.
Same space(4)
Fastned operates in the same high-speed charging segment, focusing on a premium, reliable network experience.
Freshmile competes by offering multi-network access and specialized tools for corporate fleet management.
IONITY is a direct peer in the high-power charging space, focusing on ultra-fast highway charging infrastructure.
Pod Point shares the same market space by focusing on home and public charging integration with retail loyalty programs.
New entrants(2)
While primarily a traffic tool, it overlaps with navigation-focused EV apps by providing real-time infrastructure and road condition data.
FLASH is a new entrant focusing on simplifying the user experience through guest access and smart-launch features.
The Analyst's Read
The bottom line on BP North America
Bottom line
BP North America successfully operates a high-performance utility that anchors their digital-to-physical retail strategy. The exceptional user rating for their primary app indicates a strong product-market fit for their specific loyalty demographic.
Frequently asked questions
How many apps does BP North America publish?
What kind of apps does BP North America make?
What is BP North America's top app?
In how many countries are BP North America's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no