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CURLYBRACE APPS

For privacy-conscious individuals and fitness enthusiasts who prefer automated data syncing from smart scales over manual logging.

3apps4.8(11.1K)Health & FitnessProductivity

Snapshot

Who is CURLYBRACE APPS?

Providing streamlined weight tracking and trend visualization for users seeking data-driven health insights without the friction of calorie counting.

Target audience

Privacy-conscious individualsFitness enthusiasts who prefer automated data syncing from smart scales over manual logging

Active nemesis

WELLTECH APPS

Other rivals

Portfolio

Free 2
3
apps
Health & Fitness2
Productivity1

Last updated

Weight Diary Lite

v15.0

7mo ago

Steady

Publisher DNA

What defines CURLYBRACE APPS?

Publisher DNA

Primary focus

Health and utility tracking tools

Scale

indie

Target audience

Privacy-conscious individuals and fitness enthusiasts who prefer automated data syncing from smart scales over manual logging.

Origin

A UK-based developer focused on utility applications including weight, nutrient, and home inventory tracking.

Signature Patterns

  • •Monetization via a one-time paid model rather than recurring subscriptions.
  • •Deep integration with third-party health ecosystems including Apple Health, FitBit, and Withings.
  • •Emphasis on data privacy through local features like Face ID and Touch ID locking.
  • •Focus on trend-based visualization to smooth daily weight fluctuations.
Steady

Portfolio momentum

Maintains a consistent update cycle with 2 releases in the last 6 months for their primary title, with the most recent update occurring 19 days ago.

Last release 19d agoActive apps 1

Company profile

medium confidence
Headquarters
United Kingdom
Founded
2011

Portfolio

What does CURLYBRACE APPS ship?

Apps

3 apps analysed

Quick Capture mode provides a workflow advantage for rapid room-by-room inventory creation

  • Subscription-free model with one-time purchase provides high value for users managing home inventories
  • Lack of multi-device synchronization or cloud-based backup causes total data loss when changing phones
Weight Diary icon
Weight Diary

А personal tool for tracking and analyzing body weight measurements

4.9(2.5K)

Analysis in progress

Distributed across 9 markets, strongest in Europe.

Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States2 / 2
  • Brazil1 / 2
  • Mexico1 / 2

Europe (6)

  • France1 / 2
  • Germany1 / 2
  • Italy1 / 2
  • Portugal1 / 2
  • Spain1 / 2
›+1 more europe market
  • Sweden1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

78/100

Avg sentiment score

Rivals

Who does CURLYBRACE APPS compete with?

The rivals identified

Nemeses(1)

WELLTECH APPS

known forMuscle Booster Workout Tracker

2 apps4.7Health & Fitness

Both apps target health-conscious users seeking data-driven fitness tracking, with Muscle Booster focusing on workout execution and Weight Diary on weight trend visualization.

Contenders(9)

aktiWir

known forBMI Calculator + Weight Loss

1 app4.5Health & Fitness

Both apps target the weight tracking market, competing for users seeking progress visualization and health goal management.

Babylyn To

known foryourWeight: Weight Tracker

1 app4.7Health & Fitness

Both apps target individuals monitoring weight fluctuations and progress toward fitness goals, creating direct competition for users seeking weight management tools.

Custom Arts

known forWeight Tracker BMI Food Diary

1 app4.8Health & Fitness

Both apps compete for the same user base seeking to monitor weight fluctuations and fitness progress through digital tracking tools.

David Serrano Canales

known forWeight Tracker – Fat loss

2 apps4.8Health & Fitness

Both apps target individuals managing weight and muscle gain, competing directly for users seeking data-driven tracking tools.

ONNEX YAZILIM ANONIM SIRKETI

known forWeight Tracker & BMI - WTrack

1 app4.6Health & Fitness

Both applications target the weight management market by providing trend visualization and progress tracking for users monitoring fitness goals.

oWorld Software

known forWeight Tracker, BMI monitor

1 app4.3Health & Fitness

Both apps target individuals tracking weight and fitness goals, with overlapping functionality in weight logging, goal setting, and health platform integration.

RGB Consulting

known forWeight.

1 app4.6Health & Fitness

Both apps target users tracking weight and body goals, competing for the same audience through direct feature overlap in weight recording and progress visualization.

Simon Strudwick

known forWeigh In: Weight Tracker

1 app4.7Health & Fitness

Both applications target users seeking weight tracking with trend visualization, but Weigh In captures the price-sensitive segment by offering a free, ad-free experience.

Strong Fitness PTE

known forStrong Workout Tracker Gym Log

1 app4.9Health & Fitness

Both apps compete for the same health-conscious user segment by providing data-driven tracking for fitness progress, though they focus on different primary metrics: weight trends versus strength training.

Same space(17)

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Lose It! offers a high-utility alternative for users who prefer AI-driven food logging over the manual entry focus of Weight Diary.

Front Pocket Software

known forHappy Scale

1 app4.9Health & Fitness

Happy Scale uses mathematical smoothing to help users manage weight plateaus, offering a specialized analytical layer for Weight Diary users.

Husain Al-Bustan

known forMonitor Your Weight

1 app4.7Health & Fitness

This app provides multi-profile management for users who need to track weight for multiple individuals, expanding on Weight Diary's personal focus.

Joe Waldow

known forWeight Tracker — Scelta

1 app4.4Health & Fitness

Scelta provides a specific analytical approach to weight fluctuations, acting as a specialized tool for trend-focused users.

Lasmit TLB

known forProgress Body Tracker: My BMI

1 app4.6Health & Fitness

This app expands the tracking scope to include body measurements and photos, providing a visual progress record for Weight Diary users.

Leap Health

known forIntermittent Fasting Tracker -

1 app4.9Health & Fitness

This app pairs fasting timers with AI nutrition tracking, offering a more active lifestyle management tool than Weight Diary.

MPR MEDIA

known forFitbit Sync to Apple Health

1 app4.6Health & Fitness

This utility enables the data portability required to move hardware-tracked metrics into the broader health ecosystem.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

It acts as a primary nutrition database for users who need detailed macro tracking alongside the simple weight logs found in Weight Diary.

MyNetDiary

known forCalorie Counter - MyNetDiary

1 app4.8Health & Fitness

MyNetDiary targets users who prioritize speed and accuracy in food logging, serving as a high-efficiency companion to Weight Diary.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Noom offers a behavioral psychology curriculum for users who need more than just weight data to achieve their fitness goals.

NutraTech

known forCalorie Counter +

1 app4.4Health & Fitness

Calorie Counter + provides a verified food database for users who prioritize nutritional data quality over the general tracking of Weight Diary.

Steffen Mayer

known forBMI Calculator – Weight Loss

1 app4.6Health & Fitness

This app focuses on standardized BMI metrics, providing a specific clinical perspective that complements Weight Diary's general trend visualization.

Touchberry

known forPower Sync for Fitbit

1 app4.2Health & Fitness

Power Sync provides the technical bridge for Fitbit users to consolidate their data, serving as a data-management layer for Weight Diary users.

VisualHype

known forWeightDrop Weight Loss Tracker

1 app4.8Health & Fitness

WeightDrop provides a simple, entry-level weight tracking experience for users who find Weight Diary's feature set too complex.

Withings

known forWithings

1 app4.6Health & Fitness

This app provides the hardware-linked medical data that users might sync into a manual tracking tool like Weight Diary.

WW International

known forWeightWatchers Program

1 app4.8Health & Fitness

This platform serves users requiring clinical weight management and GLP-1 support, which complements the basic tracking utility of Weight Diary.

YAZIO

known forAI Calorie Tracker by Yazio

1 app4.7Health & Fitness

Yazio provides a more comprehensive nutritional tracking suite for users who want to combine weight data with intermittent fasting and meal planning.

The Analyst's Read

The bottom line on CURLYBRACE APPS

Bottom line

Curlybrace Apps is a disciplined indie developer that has successfully sustained a niche health utility for over a decade. Their commitment to a paid-upfront model and hardware-agnostic syncing makes them a stable, privacy-centric alternative in the fitness tracking market.

Frequently asked questions

How many apps does CURLYBRACE APPS publish?
CURLYBRACE APPS has 3 apps tracked by Marlvel, primarily in the Health & Fitness category.
Where is CURLYBRACE APPS based?
CURLYBRACE APPS is based in United Kingdom.
What kind of apps does CURLYBRACE APPS make?
CURLYBRACE APPS's portfolio is concentrated in Health & Fitness and Productivity, with an average rating of 4.8/5 across rated apps.
What is CURLYBRACE APPS's top app?
By review volume across the portfolio, Weight Diary Lite is CURLYBRACE APPS's best-known app tracked by Marlvel.
In how many countries are CURLYBRACE APPS's apps available?
Marlvel has tracked CURLYBRACE APPS's apps across 9 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by CURLYBRACE APPS, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “CURLYBRACE APPS intelligence.” Updated 2026-04-23. https://marlvel.ai/publishers/curlybrace-apps-ltd

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Data licensed under CC-BY-NC 4.0