FUN FORMULA PTE
For casual gamers seeking fast-paced, one-handed survival shooters with roguelite progression depth.
Zombie Waves-shooting game
Snapshot
Who is FUN FORMULA PTE?
Providing casual gamers with high-intensity, accessible survival experiences through streamlined roguelite mechanics.
Target audience
Portfolio
Free 1Last updated
Zombie Waves-shooting game
v4.5.6
5mo ago
Publisher DNA
What defines FUN FORMULA PTE?
Publisher DNA
Primary focus
Mobile games · Roguelite survival shooters
Scale
indie
Target audience
Casual gamers seeking fast-paced, one-handed survival shooters with roguelite progression depth.
Signature Patterns
- •Specialization in roguelite skill systems and progression
- •Accessible one-handed control schemes for action gameplay
- •Freemium monetization model with consistent content updates
- •High-frequency update cadence (approx. monthly) for live-ops maintenance
Portfolio momentum
Maintaining an active development cycle with 6 updates in the last 6 months for their flagship title, indicating a heavy focus on live-ops.
Portfolio
What does FUN FORMULA PTE ship?
Apps
1 app analysed
A Doomsday 3D Roguelike Shooting game——Be the survivor in "Zombie Waves"!
One-handed control scheme lowers entry barriers
- Fast-paced zombie shooter mechanics provide an addictive and entertaining time-killing experience for casual players
- Aggressive pay-to-win monetization walls force players to spend significant money to progress past mid-game levels
Distributed across 9 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does FUN FORMULA PTE compete with?
The rivals identified
Nemeses(1)
Both titles target casual mobile gamers through top-down shooter mechanics and share a freemium model that relies on ad-supported progression.
Contenders(1)
Both titles target casual mobile gamers through roguelike shooter mechanics and one-handed control schemes, competing directly for short-session engagement.
Same space(17)
Targets the FPS survival audience with a multi-mode approach that provides more variety than the source app's core loop.
Serves the offline-first FPS audience with atmospheric, mission-based gameplay that contrasts with the source app's roguelike wave-shooting.
Appeals to players seeking a singleplayer RPG experience that avoids the social pressures found in the source app's genre peers.
Targets narrative-focused players who prefer puzzle-solving and story progression over the pure shooter loop of the source app.
Serves the hardcore FPS audience with a legacy title that prioritizes technical polish over the casual roguelike mechanics of the source app.
Shares the casual shooter intent but differentiates through visual presentation, targeting players who prefer cinematic combat over the source app's roguelike style.
Targets the same casual shooter audience by combining looting and base expansion with intense zombie combat.
Targets casual gamers with a squad-based shooter mechanic that offers a different aesthetic and team-management focus than the source app.
Targets roguelike survival fans with a focus on skill-stacking and character builds that parallel the source app's roguelike skill-synergy.
Competes for the same survival-oriented audience by focusing on isometric sandbox crafting rather than the arcade-shooter mechanics of the source app.
Targets the hyper-casual segment with a simplified survival loop that competes for the same short-session time as the source app.
Targets strategy-focused gamers with base-building mechanics that contrast with the arcade-shooter loop of the source app.
Provides a narrative-driven alternative for players who prefer a campaign-focused experience over the roguelike loop of the source app.
Targets mid-core players with cinematic third-person shooter mechanics that provide a more tactical experience than the source app.
Competes for the roguelike shooter audience by offering strategic skill combinations and character development in a top-down perspective.
Targets survival-RPG enthusiasts who prefer resource management and base building over the arcade-shooter focus of the source app.
Targets the same casual shooter demographic with an offline-capable experience that prioritizes accessibility in data-constrained markets.
The Analyst's Read
The bottom line on FUN FORMULA PTE
Bottom line
FUN FORMULA is a disciplined indie studio that has achieved significant market fit within the roguelite shooter niche. Their heavy investment in live-ops for a single title demonstrates a 'quality over quantity' approach that distinguishes them from high-volume hyper-casual publishers.
Frequently asked questions
How many apps does FUN FORMULA PTE publish?
What kind of apps does FUN FORMULA PTE make?
What is FUN FORMULA PTE's top app?
In how many countries are FUN FORMULA PTE's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
