For individuals seeking a practical, non-dogmatic approach to mindfulness, specifically skeptics and busy professionals.
Providing a practical, non-dogmatic approach to mindfulness for skeptics and busy professionals through expert-led video content.
Target audience
Portfolio
Free 1Last updated
Happier Meditation
v2026.5
3mo ago
Primary focus
Practical mindfulness and meditation for skeptics
Scale
indie
Target audience
Individuals seeking a practical, non-dogmatic approach to mindfulness, specifically skeptics and busy professionals.
Origin
Launched in 2015 as a practical alternative to traditional meditation apps.
Released 10 updates for their flagship title in the last 6 months, indicating an intense development cycle for their single-app portfolio.
1 app analysed
Formerly Ten Percent Happier — Personalized monthly meditation plan to find calm
High-quality, relatable expert teachers
Single-market publisher — every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
72/100
Avg sentiment score
Headspace is the primary brand rival that mirrors Happier's structured, course-based approach to teaching mindfulness through world-class experts.
Differentiators
Strategic outlook coming soon.
What fed this analysis
Offers the largest library of free meditations, serving as a powerful alternative for users deterred by Happier's high subscription cost.
Differentiators
A fast-growing, modern wellness app that blends meditation with breathwork and movement, attracting a younger, trend-conscious demographic.
Differentiators