Waking Up Course
For intellectually curious individuals interested in the intersection of neuroscience, philosophy, and mindfulness.
Waking Up: Meditation & Wisdom
Snapshot
Who is Waking Up Course?
Providing a secular, science-based approach to meditation and philosophy for individuals seeking intellectual depth in mindfulness.
Target audience
Portfolio
Free 1Last updated
Waking Up: Meditation & Wisdom
v3.21.1
3mo ago
Publisher DNA
What defines Waking Up Course?
Publisher DNA
Primary focus
Secular meditation and philosophical education
Scale
indie
Target audience
Intellectually curious individuals interested in the intersection of neuroscience, philosophy, and mindfulness.
Origin
Founded by author and neuroscientist Sam Harris to provide a guide to spirituality without religion.
Signature Patterns
- •Integration of theoretical philosophy with practical meditation exercises
- •Premium subscription model with high-price tiers ($129.99/year)
- •Commitment to accessibility via a self-serve scholarship program
- •Content-heavy updates featuring expert-led series and guest conversations
Portfolio momentum
Released 11 updates for their flagship title in the last 6 months with the most recent update occurring 21 days ago.
Portfolio
What does Waking Up Course ship?
Apps
1 app analysed
A Life-Changing Approach to Mindfulness—Learn More than Basic Relaxation Methods
Scholarship program functions as a B2B-style distribution barrier by lowering entry costs
- Science-based meditation techniques provide deep insights into consciousness and mental clarity
- Aggressive subscription paywall and billing practices frustrate new users during onboarding
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Waking Up Course compete with?
The rivals identified
Nemeses(1)
With nearly one million reviews and a high-frequency release cadence, Headspace dominates the meditation market share and sets the industry standard for content breadth.
Contenders(3)
Directly competes for the 'skeptical' or 'practical' user demographic with a focus on evidence-based mindfulness.
A massive, community-driven platform that offers the largest free library of guided meditations in the market.
Uses a highly personalized, adaptive learning algorithm to tailor meditation plans to individual user needs.
Same space(2)
Focuses heavily on the sleep-aid segment of the health category with advanced soundscape customization.
A minimalist, utility-first meditation app that appeals to users who dislike the 'lifestyle app' bloat.
New entrants(2)
A recent, specialized spin-off from a major market player, indicating a strategy to capture niche sleep-focused users.
Rapidly innovating in the generative audio space with 12 releases in the last six months.
The Analyst's Read
The bottom line on Waking Up Course
Bottom line
Waking Up is a highly specialized single-app publisher that has successfully captured the intellectual mindfulness niche. Their strong weighted rating and consistent update cadence suggest a loyal user base and a sustainable premium monetization strategy.
Frequently asked questions
How many apps does Waking Up Course publish?
What kind of apps does Waking Up Course make?
What is Waking Up Course's top app?
In how many countries are Waking Up Course's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes