HONGKONG YUEYOO TECHNOLOGY CO.
For casual mobile gamers seeking varied experiences, ranging from competitive trivia and action-horde survival to cozy, aesthetic-driven life simulations.
My Leisure Time
Snapshot
Who is HONGKONG YUEYOO TECHNOLOGY CO.?
Delivering diverse mobile gaming experiences that blend casual mechanics with deep thematic progression for global audiences.
Target audience
Portfolio
Free 18Last updated
My Leisure Time
v1.30.01
4mo ago
Publisher DNA
What defines HONGKONG YUEYOO TECHNOLOGY CO.?
Publisher DNA
Primary focus
Casual and simulation mobile games
Scale
studio
Target audience
Casual mobile gamers seeking varied experiences, ranging from competitive trivia and action-horde survival to cozy, aesthetic-driven life simulations.
Origin
SuperEra is a brand established by HONGKONG YUEYOO TECHNOLOGY CO., LIMITED.
Signature Patterns
- •Consistent use of freemium models with in-app purchases for currency and cosmetics
- •Integration of 'idle' or 'automation' mechanics into management and progression loops
- •Shift from 3D arcade-style visuals to highly stylized, theme-specific art directions
- •Focus on single-player experiences with light social or competitive layers
Portfolio momentum
The publisher released 3 updates or new titles in the last 6 months, focusing development on a small core of active, high-performing apps.
Company profile
low confidence- Headquarters
- Hong Kong
Portfolio
What does HONGKONG YUEYOO TECHNOLOGY CO. ship?
Apps
18 apps analysed
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 18 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does HONGKONG YUEYOO TECHNOLOGY CO. compete with?
The rivals identified
Nemeses(1)
This app directly competes for the same 'cozy' simulation audience by focusing on the core loop of interior design and atmospheric organization found in My Leisure Time.
Contenders(4)
Directly competes in the town-building and customization space, utilizing merge mechanics to drive user retention.
Targets the same interior design enthusiast demographic through a focus on structural customization and thematic styling.
Competes for the user's time by offering construction and resource management mechanics that overlap with the home-building aspects of My Leisure Time.
Shares the 'cozy' island-life aesthetic and customization focus, though it pivots toward competitive social gameplay.
Same space(4)
Relates to the target through its core focus on home layout planning and interior design simulation.
Occupies the same casual construction space, focusing on block-based building mechanics for city development.
Shares the cozy life-sim and housing management theme, representing a major competitor in the casual simulation category.
Relates to the target through its focus on building and management, specifically targeting the idle-game player base.
New entrants(2)
A new entrant in the urban simulation space that may draw players interested in the broader town-building aspects of My Leisure Time.
Competes for the same casual, relaxing simulation audience by offering a low-friction, one-handed gameplay experience.
The Analyst's Read
The bottom line on HONGKONG YUEYOO TECHNOLOGY CO.
Bottom line
SuperEra is a versatile studio demonstrating a successful shift toward higher-production, niche-focused titles. Their recent performance in the life-sim and action-roguelike categories suggests a maturing product strategy capable of sustaining engagement beyond the hyper-casual window.
Frequently asked questions
How many apps does HONGKONG YUEYOO TECHNOLOGY CO. publish?
What kind of apps does HONGKONG YUEYOO TECHNOLOGY CO. make?
What is HONGKONG YUEYOO TECHNOLOGY CO.'s top app?
In how many countries are HONGKONG YUEYOO TECHNOLOGY CO.'s apps available?
What fed this analysis
- Apps analyzed:
- 17
- With full intel:
- 1
- With overview:
- 17
- Website scraped:
- yes
- Social presence:
- yes