iHuman (SG) PTE
For parents and caregivers of children interested in creative role-playing, fashion simulation, and digital storytelling.
Aha World: Avatar & Family Fun
Snapshot
Who is iHuman (SG) PTE?
Providing open-ended digital sandbox environments for creative role-play and avatar-based storytelling.
Target audience
Portfolio
Free 2Last updated
Aha World: Avatar & Family Fun
v5.6.0
3mo ago
Publisher DNA
What defines iHuman (SG) PTE?
Publisher DNA
Primary focus
Children's creative simulation and education apps
Scale
indie
Target audience
Parents and caregivers of children interested in creative role-playing, fashion simulation, and digital storytelling.
Signature Patterns
- •Sandbox-style role-playing mechanics with high degrees of avatar and environment customization
- •Freemium monetization model applied consistently across the portfolio
- •Vibrant, high-fidelity cartoon visual style optimized for creative expression
- •Integration of specialized 'DIY' tools such as nail art studios and home design modules
- •High-frequency update cadence to deliver new character assets and environments
Portfolio momentum
Maintained an intense development pace with 11 updates across 2 active apps in the last 6 months, with the most recent major release occurring 7 days ago.
Company profile
low confidence- Headquarters
- Singapore
Portfolio
What does iHuman (SG) PTE ship?
Apps
2 apps analysed
Design nail art, style hair & makeup, then dress up in this fun salon game!
Dress up, dive into the life simulation game, and role-play your dream life!
Offline play removes friction for travel-based usage
- Creative roleplay and character customization options provide high engagement for younger players
- Aggressive advertisement frequency interrupts the core gameplay loop every few minutes
Distributed across 20 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (4)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
- Canada1 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+4 more europe markets
- Spain2 / 2
- Sweden2 / 2
- Turkey1 / 2
- United Kingdom1 / 2
Asia-Pacific (7)
- Japan2 / 2
- South Korea2 / 2
- Australia1 / 2
- India1 / 2
- Indonesia1 / 2
›+2 more asia-pacific markets
- Singapore1 / 2
- Vietnam1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does iHuman (SG) PTE compete with?
The rivals identified
Nemeses(1)
With over 6.6 million reviews and a massive content ecosystem, Toca Boca World defines the digital dollhouse genre and serves as the primary benchmark for user engagement.
Contenders(2)
Pepi Play focuses on fantasy-themed role-play, capturing a specific sub-segment of the dollhouse market with consistent updates.
Miga Town is a direct thematic competitor with high release velocity and a proven model for modular world-building.
Same space(2)
While primarily educational, Lingokids competes for the same screen time and parental budget in the early childhood education category.
Leverages powerful IP to capture the same preschool audience, competing for attention through recognizable character-driven play.
New entrants(1)
A direct clone of the 'Busy World' genre that has gained significant traction through aggressive feature parity and rapid updates.
The Analyst's Read
The bottom line on iHuman (SG) PTE
Bottom line
iHuman (SG) is a highly active studio successfully carving out a niche in the digital sandbox category through superior customization depth. Their disciplined focus on two high-performing titles suggests a quality-over-quantity approach to the children's simulation market.
Frequently asked questions
How many apps does iHuman (SG) PTE publish?
What kind of apps does iHuman (SG) PTE make?
What is iHuman (SG) PTE's top app?
In how many countries are iHuman (SG) PTE's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes