Fire and Glory : Blood War icon
Game of Kings:The Blood Throne icon
Royal Journey: Big World icon
+1

KOOFEI

For mid-core gamers focused on alliance-based warfare and casual players seeking level-based progression.

4apps4.4(55K)Games

Snapshot

Who is KOOFEI?

Delivering competitive empire-building simulations and narrative-driven puzzle experiences for mobile gamers.

Target audience

Mid-core gamers focused on alliance-based warfareCasual players seeking level-based progression

Top rival

Appscraft

Other rivals

Portfolio

Free 4
4
apps
Games4

Last updated

Game of Kings:The Blood Throne

v2.0.127

7mo ago

Intense

Publisher DNA

What defines KOOFEI?

Publisher DNA

Primary focus

Mobile strategy MMOs and casual puzzles

Scale

indie

Target audience

Mid-core gamers focused on alliance-based warfare and casual players seeking level-based progression.

Origin

Operates under the Lightning Studios brand, with a presence in the strategy market since at least 2016.

Signature Patterns

  • •Core focus on alliance-based social systems and global PvP warfare
  • •Consistent freemium monetization across both mid-core and casual titles
  • •High-frequency release cadence for content updates and technical maintenance
  • •Thematic focus on medieval fantasy and historical warfare in strategy games
Intense

Portfolio momentum

Executed 26 updates across 4 active apps in the last 6 months, indicating a high-intensity live-ops environment.

Last release 15d agoActive apps 4

Portfolio

What does KOOFEI ship?

Apps

4 apps analysed

Game of Kings:The Blood Throne icon
Game of Kings:The Blood Throne

Become the Supreme King in this epic medieval multiplayer strategy war online!

4.5(46.6K)

Monster cultivation system provides an engagement loop for resource-heavy progression

  • The core strategy loop provides an addictive experience for players who enjoy competitive war games
  • Aggressive monetization pressure forces players to spend thousands annually just to remain competitive in war

Distributed across 8 markets, strongest in Europe.

Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (2)

  • Mexico1 / 1
  • United States1 / 1

Europe (4)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

FranceGermanyItalyJapanMexicoSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

22/100

Avg sentiment score

Rivals

Who does KOOFEI compete with?

The rivals identified

Same space(19)

Appscraft

known forWW2: real time strategy game

1 appGames

WW2: real time strategy game targets the same strategy audience by focusing on historical accuracy and tactical unit control.

By Aliens L.L.C - F.Z

known forSmashing Four: Real-time PvP

1 app4.0Games

Smashing Four offers a turn-based alternative for strategy players by shifting from empire-building to physics-based PvP combat.

Century Games Pte

known forKingshot

1 app4.3Games

Kingshot targets the same strategy audience as Fire and Glory by using survivor role allocation to anchor daily retention habits.

ChengDu Starunion Interactive Entertainment Technology Co.

known forThe Ants: Underground Kingdom

1 app4.2Games

The Ants: Underground Kingdom competes for the same 4X strategy audience by simulating insect-colony management instead of human empires.

Fortune Cookie d.o.o.

known forKingdom Tales 2: Viking Saga

1 app4.8Games

Kingdom Tales 2 targets the same strategy demographic by blending city-building with time-management mechanics.

FUNFLY PTE

known forLast War:Survival

1 app4.6Games

Last War:Survival captures the same strategy-gaming audience by replacing passive base management with high-octane, lane-based combat.

GameBear Tech

known forNova Empire: Space Wars MMO

1 app4.2Games

Nova Empire shifts the strategy focus to space, targeting the same alliance-driven, competitive MMO audience.

GEAR GAMES GLOBAL FZE

known forArt Of War 3:RTS Strategy Game

1 app4.7Games

Art Of War 3 targets strategy purists who prefer direct unit control over the passive empire-building found in Fire and Glory.

Goodgame Studio

known forEmpire Four Kingdoms

1 app4.4Games

Empire Four Kingdoms maintains a similar medieval strategy loop, targeting long-term players through alliance-based competition.

Hidden Lake Games

known forRoman Empire: Strategy Game

1 app4.1Games

Roman Empire: Strategy Game shares the historical conquest theme, appealing to players interested in grand-scale legion management.

InnoGames

known forGrepolis - Divine Strategy MMO

3 apps4.6Games

Grepolis competes for the same strategy MMO audience by using mythological themes and divine powers in Ancient Greece.

Lion Studios

known forAncient Battle

1 app4.6Games

Ancient Battle appeals to the same historical strategy demographic by blending IO-style movement with card-based progression.

Omnilojo Pte

known forDark War:Survival

1 app4.4Games

Dark War:Survival competes for the same base-building strategy demographic with a focus on zombie-themed survival mechanics.

Primerose Solutions LLP

known forKingdom Chronicles HD

1 app4.6Games

Kingdom Chronicles HD targets the same strategy audience with a story-driven, medieval-themed adventure.

RED BRIX WALL

known forEmpire City: Civilization Dawn

1 app4.7Games

Empire City targets the same empire-building audience by emphasizing historical construction and resource extraction.

Scorewarrior

known forTotal Battle: Strategy Game

2 apps4.1Games

Total Battle competes for the same medieval fantasy strategy audience by offering deeper character-leveling mechanics than the source app.

Sphere Game Studios

known forDesigner City: Empire Edition

1 app4.7Games

Designer City: Empire Edition offers a non-competitive alternative for the same historical city-building audience.

Zego Global Pte

known forWarrior Battle: Strategy Game

1 app4.3Games

Warrior Battle targets the same strategy demographic by simplifying empire-building into an idle-combat loop.

彦斌 文

known forCall of Spartan

1 app4.6Games

Call of Spartan targets the same strategy player base by focusing on real-time map combat and hero-led troop management.

New entrants(3)

BaruzoTech Private

known forFort Wars: Army Strategy

1 app0.0Games

Fort Wars targets the same strategy audience by distilling empire-building into a fast-paced, one-thumb real-time combat experience.

LAST ORIGIN STUDIO

known forLast Shelter: War Z

1 app4.6Games

Last Shelter captures the same base-building strategy audience but shifts the theme to zombie survival, providing a distinct setting for players who enjoy the source app's core loop.

Powerfantasy

known forWarline: Sniper Strike

1 app4.9Games

Warline: Sniper Strike targets the same strategy audience by combining tactical shooting with base-building mechanics.

The Analyst's Read

The bottom line on KOOFEI

Bottom line

KOOFEI LIMITED is a high-velocity studio with a proven ability to sustain long-term engagement in the strategy MMO space. Their expansion into casual puzzles indicates a maturing portfolio looking to hedge against the high user acquisition costs of the mid-core market.

Frequently asked questions

How many apps does KOOFEI publish?
KOOFEI has 4 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does KOOFEI make?
KOOFEI's portfolio is concentrated in Games, with an average rating of 4.4/5 across rated apps.
What is KOOFEI's top app?
By review volume across the portfolio, Game of Kings:The Blood Throne is KOOFEI's best-known app tracked by Marlvel.
In how many countries are KOOFEI's apps available?
Marlvel has tracked KOOFEI's apps across 8 countries.

What fed this analysis

Apps analyzed:
4
With full intel:
0
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by KOOFEI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “KOOFEI intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/koofei-limited

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Data licensed under CC-BY-NC 4.0