Fire and Glory : Blood War icon
Game of Kings:The Blood Throne icon
Royal Journey: Big World icon
+1

KOOFEI

For mid-core gamers focused on alliance-based warfare and casual players seeking level-based progression.

4apps4.4(55K)Games

Snapshot

Who is KOOFEI?

Delivering competitive empire-building simulations and narrative-driven puzzle experiences for mobile gamers.

Target audience

Mid-core gamers focused on alliance-based warfareCasual players seeking level-based progression

Active nemesis

IGG SINGAPORE PTE

Other rivals

Portfolio

Free 4
4
apps
Games4

Last updated

Game of Kings:The Blood Throne

v2.0.127

5mo ago

Intense

Publisher DNA

What defines KOOFEI?

Publisher DNA

Primary focus

Mobile strategy MMOs and casual puzzles

Scale

indie

Target audience

Mid-core gamers focused on alliance-based warfare and casual players seeking level-based progression.

Origin

Operates under the Lightning Studios brand, with a presence in the strategy market since at least 2016.

Signature Patterns

  • Core focus on alliance-based social systems and global PvP warfare
  • Consistent freemium monetization across both mid-core and casual titles
  • High-frequency release cadence for content updates and technical maintenance
  • Thematic focus on medieval fantasy and historical warfare in strategy games
Intense

Portfolio momentum

Executed 26 updates across 4 active apps in the last 6 months, indicating a high-intensity live-ops environment.

Last release 15d agoActive apps 4

Portfolio

What does KOOFEI ship?

Apps

4 apps analysed

Game of Kings:The Blood Throne icon
Game of Kings:The Blood Throne

Become the Supreme King in this epic medieval multiplayer strategy war online!

4.5(46.6K)
View Intel →

Monster cultivation system provides an engagement loop for resource-heavy progression

  • The core strategy loop provides an addictive experience for players who enjoy competitive war games
  • Aggressive monetization pressure forces players to spend thousands annually just to remain competitive in war

Distributed across 8 markets, strongest in Europe.

Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (2)

  • Mexico1 / 1
  • United States1 / 1

Europe (4)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

FranceGermanyItalyJapanMexicoSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

22/100

Avg sentiment score

Rivals

Who does KOOFEI compete with?

The rivals identified

Nemeses(1)

IGG SINGAPORE PTE

known forLords Mobile: Kingdom Wars

1 app4.5Games

With over 9 million reviews and a consistent release cadence, this title dominates the medieval strategy niche through massive scale and established network effects.

Contenders(2)

FunPlus International AG

known forState of Survival: Zombie War

1 app4.3Games

Successfully pivots the medieval strategy formula into a high-demand zombie survival theme with strong production values.

TOP GAMES

known forEvony

1 app4.1Games

A major market player that utilizes aggressive puzzle-based marketing to funnel users into its core strategy gameplay.

Same space(23)

Appscraft

known forWW2: real time strategy game

1 appGames

Appeals to gamers through historical military unit management.

By Aliens L.L.C - F.Z

known forSmashing Four: Real-time PvP

1 app4.0Games

Provides a competitive PvP alternative using physics-based mechanics.

Century Games Pte

known forKingshot

1 app4.3Games

Shares the genre but focuses on idle management instead of active empire building.

ChengDu Starunion Interactive Entertainment Technology Co.

known forThe Ants: Underground Kingdom

1 app4.2Games

Competing for the same base-building audience with a colony simulation theme.

FUNFLY PTE

known forLast War:Survival

1 app4.6Games

Competing for the same user base with a lane-based combat loop.

Galaxy Play Technology

known forThe Walking Dead: Survivors

1 app4.5Games

Directly competes for the survival-strategy audience by leveraging a globally recognized entertainment brand.

GameBear Tech

known forNova Empire: Space Wars MMO

1 app4.2Games

Provides a space-themed alternative for players interested in alliance-based warfare.

GEAR GAMES GLOBAL FZE

known forArt Of War 3:RTS Strategy Game

1 app4.7Games

Attracts purists with direct unit control rather than automated combat.

Goodgame Studio

known forEmpire Four Kingdoms

1 app4.4Games

Targets the same medieval audience with long-term alliance-based gameplay.

Hidden Lake Games

known forRoman Empire: Strategy Game

1 app4.1Games

Targets the same historical conquest demographic with empire-building mechanics.

Hong Kong Ke Mo software Co.

known forWar and Order

1 app3.9Games

A long-running strategy title that maintains a steady update cadence to keep its legacy player base engaged.

InnoGames

known forHeroes of History: Epic Empire

2 apps4.6Games

Shares the city-building and tactical combat focus.

Lion Studios

known forAncient Battle

1 app4.6Games

Targets historical gamers with a focus on battle simulations.

LONG TECH NETWORK

known forLast Shelter: Survival

1 app4.0Games

Operates in the same strategy sub-genre with a focus on post-apocalyptic base management.

Omnilojo Pte

known forDark War:Survival

1 app4.4Games

Targets the same audience with a zombie-themed survival loop.

Plarium

known forVikings: War of Clans PvP

1 app4.4Games

Targets the same medieval-warfare demographic with a focus on clan-based competitive play.

Rappid Studios

known forEpic Battle Simulator 2

1 appGames

Focuses on battle simulation mechanics for strategy players.

RED BRIX WALL

known forEmpire City: Civilization Dawn

1 app4.7Games

Shares the empire-building and resource management focus.

RiverGame

known forTop War: Battle Game

1 app4.6Games

Offers military base building with a merge-to-upgrade mechanic.

Sphere Game Studios

known forDesigner City: Empire Edition

1 app4.7Games

Offers a city-building experience for players seeking historical progression without wait times.

Tilting Point

known forNarcos: Cartel Wars & Strategy

1 app4.5Games

Appeals to fans through base management and social cartel mechanics.

Zego Global Pte

known forWarrior Battle: Strategy Game

1 app4.3Games

Shares the idle focus for casual players interested in army evolution.

彦斌 文

known forCall of Spartan

1 app4.6Games

Targets the same historical audience with a focus on Spartan-themed warfare.

New entrants(2)

HandyGames

known forTownsmen | A Kingdom Rebuilt

1 app2.7Games

Targets the same empire-building audience with a focus on medieval resource management.

Powerfantasy

known forWarline: Sniper Strike

1 app4.9Games

Blends tactical shooting with base-building for players.

The Analyst's Read

The bottom line on KOOFEI

Bottom line

KOOFEI LIMITED is a high-velocity studio with a proven ability to sustain long-term engagement in the strategy MMO space. Their expansion into casual puzzles indicates a maturing portfolio looking to hedge against the high user acquisition costs of the mid-core market.

Frequently asked questions

How many apps does KOOFEI publish?
KOOFEI has 4 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does KOOFEI make?
KOOFEI's portfolio is concentrated in Games, with an average rating of 4.4/5 across rated apps.
What is KOOFEI's top app?
By review volume across the portfolio, Game of Kings:The Blood Throne is KOOFEI's best-known app tracked by Marlvel.
In how many countries are KOOFEI's apps available?
Marlvel has tracked KOOFEI's apps across 8 countries.

What fed this analysis

Apps analyzed:
4
With full intel:
0
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by KOOFEI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “KOOFEI intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/koofei-limited

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Data licensed under CC-BY-NC 4.0