Kraken
For retail investors and professional traders seeking a mix of simplified asset management, high-frequency trading tools, and self-custody DeFi solutions.
Kraken: Buy Crypto & Stocks
Snapshot
Who is Kraken?
Providing a secure gateway for retail and professional investors to manage digital assets and stocks within a unified ecosystem.
Target audience
Portfolio
Free 4Last updated
Kraken: Buy Crypto & Stocks
v3.59.0
4mo ago
Publisher DNA
What defines Kraken?
Publisher DNA
Primary focus
Multi-asset investment and cryptocurrency platforms
Scale
indie
Target audience
Retail investors and professional traders seeking a mix of simplified asset management, high-frequency trading tools, and self-custody DeFi solutions.
Origin
Established in 2011 as one of the world's oldest Bitcoin exchanges.
Portfolio momentum
Maintains an intense development cycle with 44 updates across 4 apps in the last 6 months and a major release occurring within the last 7 days.
Company profile
medium confidence- Founded
- 2011
Portfolio
What does Kraken ship?
Apps
4 apps analysed
Distributed across 16 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (3)
- Australia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
Rivals
Who does Kraken compete with?
The rivals identified
Nemeses(1)
Both target retail cryptocurrency investors, but Binance focuses purely on a large crypto catalog while Kraken splits focus across digital assets and traditional stocks.
Contenders(6)
Both platforms target US retail investors with freemium trading models, competing directly for crypto trading volume. Binance.US focuses strictly on a deep 190-asset crypto catalog, while Kraken splits focus across both digital assets and traditional stocks.
Both platforms target retail cryptocurrency traders by offering direct purchasing and portfolio management for major digital assets like Bitcoin and Ethereum.
Coinbase competes directly with Kraken by offering a unified crypto and stock trading interface targeting retail investors.
Both apps target retail investors by combining cryptocurrency and stock trading into a single mobile interface. eToro's zero-commission stock and options trading directly challenges Kraken's multi-asset consolidation strategy.
OKX competes directly for retail and advanced crypto traders by offering deep liquidity and automated trading bots. Both platforms operate on a freemium fee-based model targeting users seeking digital asset management.
Both platforms target retail investors seeking a unified mobile interface for trading cryptocurrencies and stocks. Robinhood's massive user base of nearly 4.8 million reviewers directly challenges Kraken's multi-asset consolidation strategy.
Same space(10)
Targets the passive-investing segment of Kraken's audience through automated spare-change investment tools.
Targets retail investors interested in strategy replication, a passive alternative to Kraken's manual trading interface.
Focuses on regulated, mobile-first access to global markets for traders who prioritize risk management tools.
Provides a self-custody alternative for users who prefer managing their own keys rather than using Kraken's custodial exchange services.
Serves as a monitoring hub for the same retail investors who use Kraken to execute trades.
Competes for active traders by offering CFD products across crypto and traditional asset classes.
Consolidates banking and investing into one interface, acting as a direct competitor for users seeking a single financial home.
Offers direct stock market access for traders who prioritize low-cost execution on European exchanges.
Offers a low-cost brokerage alternative for the stock-trading portion of Kraken's multi-asset user base.
Vantage attracts retail traders with high-speed execution and copy trading features that complement Kraken's core offerings.
Frequently asked questions
How many apps does Kraken publish?
What kind of apps does Kraken make?
What is Kraken's top app?
In how many countries are Kraken's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes