Kraken
For retail investors and professional traders seeking a mix of simplified asset management, high-frequency trading tools, and self-custody DeFi solutions.
Kraken: Buy Crypto & Stocks
Snapshot
Who is Kraken?
Providing a secure gateway for retail and professional investors to manage digital assets and stocks within a unified ecosystem.
Target audience
Portfolio
Free 4Last updated
Kraken: Buy Crypto & Stocks
v3.59.0
7mo ago
Publisher DNA
What defines Kraken?
Publisher DNA
Primary focus
Multi-asset investment and cryptocurrency platforms
Scale
indie
Target audience
Retail investors and professional traders seeking a mix of simplified asset management, high-frequency trading tools, and self-custody DeFi solutions.
Origin
Established in 2011 as one of the world's oldest Bitcoin exchanges.
Portfolio momentum
Maintains an intense development cycle with 44 updates across 4 apps in the last 6 months and a major release occurring within the last 7 days.
Company profile
medium confidence- Founded
- 2011
Portfolio
What does Kraken ship?
Apps
4 apps analysed
Distributed across 16 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (3)
- Australia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
Rivals
Who does Kraken compete with?
The rivals identified
Nemeses(3)
Revolut offers a global financial suite that competes with Kraken's multi-asset utility through its travel-focused banking and currency features.
Both target retail cryptocurrency investors, but Binance focuses purely on a large crypto catalog while Kraken splits focus across digital assets and traditional stocks.
Both platforms target retail investors by bundling traditional equities with crypto assets, competing directly for the same self-directed trading audience.
Contenders(24)
Both platforms target U.S.-based retail crypto investors with spot trading, creating direct competition for user wallet share and trading volume.
Both platforms target retail investors by bundling traditional stocks with crypto trading, creating direct competition for the same wallet share.
Binance competes for the same retail crypto investor base by offering a specialized suite of staking and earning products that directly challenge the crypto-trading volume of Kraken.
Both platforms target US retail investors with freemium trading models, competing directly for crypto trading volume. Binance.US focuses strictly on a deep 190-asset crypto catalog, while Kraken splits focus across both digital assets and traditional stocks.
Bitvavo competes for the same retail crypto investor base as Kraken, though it lacks the stock trading library that differentiates the target app.
Breakout targets the same retail crypto audience by offering capital-backed trading, creating a direct alternative for users seeking to trade with higher leverage than Kraken's standard retail accounts.
Both platforms target retail cryptocurrency traders by offering direct purchasing and portfolio management for major digital assets like Bitcoin and Ethereum.
Coinbase competes directly with Kraken by offering a unified crypto and stock trading interface targeting retail investors.
Coinme competes by targeting the cash-based crypto entry point, bypassing the traditional bank account requirements that Kraken users navigate. This captures the unbanked or cash-preferring segment of the retail crypto market.
Both platforms target retail investors by bundling traditional stock trading with financial services, creating direct competition for the user's primary brokerage account.
Both apps target retail investors by combining cryptocurrency and stock trading into a single mobile interface. eToro's zero-commission stock and options trading directly challenges Kraken's multi-asset consolidation strategy.
Both apps compete for international remittance volume, with MoneyGram providing physical cash pickup and bank transfers while Krak focuses on digital-native crypto and USDG balance transfers.
Both apps target international remittance users, with MoneyGram providing physical agent access while Krak focuses on digital-native, zero-fee transfers.
Both apps target individuals managing personal finance, with Monzo focusing on local banking tools while Krak prioritizes global peer-to-peer and crypto transfers.
OKX competes directly for retail and advanced crypto traders by offering deep liquidity and automated trading bots. Both platforms operate on a freemium fee-based model targeting users seeking digital asset management.
Both apps target cryptocurrency users, with Krak focusing on global P2P transfers and Crypto.com on non-custodial DeFi and dApp access.
Both apps target international money transfer users, with Remitly focusing on traditional remittance corridors and Krak on P2P crypto-enabled transfers.
Both platforms target retail investors seeking a unified mobile interface for trading cryptocurrencies and stocks. Robinhood's massive user base of nearly 4.8 million reviewers directly challenges Kraken's multi-asset consolidation strategy.
Both apps target the international remittance market, competing for users seeking low-cost, cross-border money transfers.
Both apps compete for international money transfer volume, targeting users who need to move funds across borders for personal or family expenses.
Both platforms target retail investors with a hybrid model of crypto and stock trading, competing for the same self-directed trader wallet.
Both apps target individuals managing international money transfers, with Krak focusing on crypto-based P2P payments while Wise centers on traditional multi-currency banking and debit card utility.
Both apps compete for international remittance volume, with Krak focusing on crypto-native P2P transfers and WorldRemit providing traditional multi-channel payout options.
Both apps compete for the international remittance market by providing tools for cross-border money movement and currency conversion. Xe targets traditional bank and cash-based transfers, while Krak focuses on digital P2P transfers and crypto-backed rewards.
Same space(32)
Cash App captures retail users through a bundled P2P and banking interface that competes for the same beginner-level wallet share as Kraken.
Trust Wallet provides a self-custody alternative for Kraken users who prioritize asset control and Web3 dApp access.
Uphold bridges traditional assets and crypto in a single interface, offering a multi-asset alternative to Kraken's stock and crypto bundle.
Targets the passive-investing segment of Kraken's audience through automated spare-change investment tools.
Acorns targets the same retail demographic by automating micro-investments, positioning itself as a passive alternative to Kraken's active trading model.
Stock Master provides mobile market tracking and charting tools that serve as a research companion for Kraken's trading platform.
Targets retail investors interested in strategy replication, a passive alternative to Kraken's manual trading interface.
Focuses on regulated, mobile-first access to global markets for traders who prioritize risk management tools.
Bitcoin.com Wallet focuses on self-custody and Bitcoin-first simplicity, attracting users who prefer privacy over Kraken's exchange-based model.
Blockchain.com provides a combined trading and DeFi platform that targets the same crypto-native audience as Kraken.
Coinbase Wallet integrates social trading and DeFi tools, competing with Kraken for retail investors seeking an onchain everything app.
CoinStats aggregates holdings across exchanges, providing a portfolio-tracking utility that complements Kraken's trading environment.
Provides a self-custody alternative for users who prefer managing their own keys rather than using Kraken's custodial exchange services.
Exodus provides a multi-platform self-custodial wallet that serves as an alternative for Kraken users managing diverse crypto assets.
Stocks To Buy Now offers AI-driven signals and predictions, serving as an analytical tool for Kraken's retail investor base.
Serves as a monitoring hub for the same retail investors who use Kraken to execute trades.
Stocks acts as a default market-tracking utility for Apple users, providing zero-latency data that complements Kraken's trading functionality.
Currency Converter Plus provides FX data that supports the currency conversion needs of Krak's international user base.
Ledger Wallet provides a hardware-backed self-custody solution for Kraken users who prioritize security over exchange-based trading.
Changelly serves as a global exchange intermediary, offering a high-speed alternative for Kraken's crypto-to-crypto trading users.
MetaMask acts as a primary gateway for decentralized web exploration, competing with Kraken for users who prioritize self-custody.
Orange Money facilitates international transfers to mobile wallets, serving a similar cross-border payment need as Krak.
Competes for active traders by offering CFD products across crypto and traditional asset classes.
Ria offers international remittance services similar to Krak, focusing on cash pickup and bank transfers.
Consolidates banking and investing into one interface, acting as a direct competitor for users seeking a single financial home.
Offers direct stock market access for traders who prioritize low-cost execution on European exchanges.
Offers a low-cost brokerage alternative for the stock-trading portion of Kraken's multi-asset user base.
TradingView serves the advanced technical analysis needs of Kraken's power users through professional-grade charting and social network features.
Venmo serves as a primary alternative for domestic peer-to-peer transfers in the U.S. market.
Western Union serves the same global remittance market as Krak but relies on a physical agent network for unbanked users.
Xoom uses PayPal infrastructure to provide international remittance services that compete with Krak's global transfer capabilities.
Strike provides a Bitcoin-focused accumulation platform that competes with Kraken for users seeking automated dollar-cost averaging.
New entrants(1)
KTrade provides localized access to the Pakistan Stock Exchange, serving as a regional alternative for Kraken's equity-focused users.
Frequently asked questions
How many apps does Kraken publish?
What kind of apps does Kraken make?
What is Kraken's top app?
In how many countries are Kraken's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes