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Mattel163
For casual gamers and families seeking digital versions of familiar physical card games with added social and competitive layers.
Known for
For casual gamers and families seeking digital versions of familiar physical card games with added social and competitive layers.
Bringing iconic card games to mobile through social, competitive, and narrative-driven digital experiences for a global audience.
Target audience
Portfolio
Free 4Last updated
Phase 10: Casual Card Game
v1.14.3446
2mo ago
Primary focus
Mobile adaptations of classic card game IPs
Scale
indie
Target audience
Casual gamers and families seeking digital versions of familiar physical card games with added social and competitive layers.
Origin
Established to bring classic card games like UNO!™ to mobile audiences globally.
Maintains an intense development pace with 38 updates across its 4-app portfolio in the last 6 months, including a major release 18 days ago.
4 apps analysed
Enjoy the fun and classic Card game Phase 10 with your friends and family!
Offline-playable Journey mode expands session availability
Offline-first architecture captures users in low-connectivity regions
Unique 2v2 collaborative game mode
Distributed across 8 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
3
Negative apps
34/100
Avg sentiment score
A high-velocity social game that competes for the same 'casual-competitive' audience through luck-based board mechanics.
Strategic outlook coming soon.
What fed this analysis
Directly competes for the same casual card game audience with a massive, active user base and high-frequency update cadence.
The primary threat in the 'Classic IP' category, matching UNO!™ in scale and update velocity while competing for the same casual family demographic.
While a different card sub-genre, it dominates the same casual gaming category with superior retention mechanics.
Demonstrates how to dominate a specific regional card/tile game market with deep social integration.
BoxedUp competes for the same casual mobile gaming time-share by utilizing collection and trading mechanics.
Dominates the 'Digital Classic Board Game' space with massive global reach and cross-platform multiplayer capabilities.
Balatro captures the strategic card-game player by evolving traditional poker into a deep, roguelike experience.
The benchmark for 'Pro-style' card game tournaments, maintaining an extremely high release cadence (29 updates in 6 months).
Mystery Card targets the casual solitaire player with a focus on offline accessibility and mini-game variety.
Hero Realms targets the competitive card-game segment with RPG-style progression and deck-building.
A utility-focused peer that captures users looking for a clean, ad-supported classic card experience without the 'Game-as-a-Service' overhead.
Targets the same demographic of classic card game enthusiasts with a focus on specific regional rule sets.
Serves the same classic card game audience, though with a more utilitarian and minimalist product focus.
A direct rival in the 'Modern Classic' card game niche, though it follows a slower update cycle.
A direct thematic alternative for players seeking traditional rummy-style card mechanics.
This app occupies the same 'classic casino card game' category, competing for the same casual, low-friction user base.
A new entrant focusing on real-time PvP, challenging the target's primarily solo-play experience.
Represents the emerging 'Skill-for-Cash' trend that is siphoning off competitive card game players.
An emerging threat that blends traditional card play with popular Roguelike RPG mechanics.
