Morpholio
For professional architects, interior designers, and urban planners who prioritize mobile-first ideation and project management.
Morpholio Journal – Sketchbook
Snapshot
Who is Morpholio?
Equipping architects and designers with mobile-first digital sketching and moodboarding tools. Streamlining the creative workflow from initial ideation to project documentation.
Target audience
Portfolio
Free 3Last updated
Morpholio Journal – Sketchbook
vVARY
6mo ago
Publisher DNA
What defines Morpholio?
Publisher DNA
Primary focus
Professional design and productivity tools for architects and creatives
Scale
indie
Target audience
Professional architects, interior designers, and urban planners who prioritize mobile-first ideation and project management.
Signature Patterns
- •Focus on professional-grade design and sketching workflows
- •Freemium and subscription-based monetization models
- •Targeted utility for architects and interior designers
- •High-frequency update cadence across the entire portfolio
Portfolio momentum
Released 11 updates across 3 apps in the last 6 months, indicating a highly active development cycle.
Portfolio
What does Morpholio ship?
Apps
3 apps analysed
Sketch and paint on your device with the feel and freedom of drawing on paper
Specialized designer toolkit creates a professional-grade barrier to entry
- Versatile drawing tools and extensive customization options support professional-grade digital art creation
- Unexpected account and premium access revocation creates significant friction for long-term users
AR-based 3D visualization tools for site-walks
- Powerful drawing and drafting tools enable professional architectural sketching and concept design workflows
- Mandatory account creation prevents users from testing core functionality before committing to a subscription
Distributed across 11 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (6)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+1 more europe market
- Spain1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
0
Negative apps
59/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Morpholio compete with?
The rivals identified
Nemeses(1)
With over 700k ratings and a direct focus on digital sketching, this is the primary scale-rival for Morpholio's core sketching audience.
Contenders(7)
A high-performance sketching tool that competes directly on feature depth and brush customization.
Adobe's integration with the Creative Cloud ecosystem makes it a formidable contender for professional designers.
Both apps compete for mobile-first design time in the Graphics and Design category, targeting users who need to visualize concepts on portable devices.
Both apps target mobile users seeking digital drawing tools, creating a competitive overlap for casual sketching workflows despite Morpholio Trace's professional CAD focus.
Both applications target designers and creative professionals, creating direct competition for the digital sketching workflow on Apple devices.
Both apps target tablet-based digital sketching, with Tayasui Sketches appealing to a broader creative audience while Morpholio Trace captures the professional architectural niche.
Concepts is a direct threat to the design-focused sketching niche with high update velocity and vector-based flexibility.
Same space(23)
Enables immersive visualization of floor plans, serving as a presentation tool for architects and developers.
Provides a minimalist, gesture-based sketching experience that appeals to artists who prefer focus over the feature-heavy CAD tools.
Provides a consumer-focused alternative for floor plan creation that complements the professional-grade drafting tools in Morpholio Trace.
Functions as a field-specific CAD tool for contractors that overlaps with the professional drafting needs of Morpholio Trace users.
Targets the casual sketching market with a basic toolset that lacks the professional architectural features of Morpholio Trace.
Serves as a lightweight viewer for DWG and DXF files, supporting the technical documentation needs of engineers and designers.
Bridges the gap between conceptual floor planning and high-fidelity 3D visualization for residential design projects.
Shares the 'digital sketchbook' aesthetic and target audience, though with a more casual feature set.
Focuses on technical production drawing for a specific design niche, sharing the subscription-gated model of professional creative software.
Offers a collaborative design environment that contrasts with the solitary focus of architectural sketching tools.
While more note-centric, it competes for the same 'digital notebook' screen time as Morpholio.
Offers a privacy-focused, offline-capable environment for editing and viewing DWG files on mobile devices.
Uses augmented reality to assist with tracing, serving as a beginner-friendly alternative to professional architectural sketching.
A massive productivity peer that captures the general note-taking and sketching market through enterprise integration.
Provides a lightweight 3D viewing solution for complex CAD formats that does not require full-scale architectural software.
Provides a basic digital tracing utility for hobbyists that lacks the professional CAD interoperability of Morpholio Trace.
Provides a 3D visualization workflow that targets the same home design audience but uses computer vision for floor plan conversion.
Provides professional-grade 3D capture capabilities that complement the architectural design workflow by generating assets for external software.
Automates the digitization of physical sketches, providing a clean input source for professional design software.
Targets the same renovation planning audience with a 3D scanner that automates measurement tasks often performed manually in Morpholio Trace.
Acts as a casual creative outlet for users who want simple doodling tools rather than the technical precision of CAD software.
Serves as a direct professional competitor by providing a mobile extension to the industry-standard 3D modeling ecosystem.
Offers a specialized tool for documenting measurements on photos and PDFs, serving as a simplified alternative for site documentation.
New entrants(2)
Automates the rendering of architectural sketches into finished visualizations, complementing the design process.
A highly focused, recent update indicates a push to capture the 'simple but powerful' sketching market.
The Analyst's Read
The bottom line on Morpholio
Bottom line
Morpholio is a high-performing niche publisher that has successfully translated complex design tasks into intuitive mobile experiences. Their acquisition by Vectorworks validates their product-market fit and suggests a shift toward deeper enterprise integration.
Frequently asked questions
How many apps does Morpholio publish?
What kind of apps does Morpholio make?
What is Morpholio's top app?
In how many countries are Morpholio's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
