Playco Entertainment FZ
For general entertainment consumers across the Middle East and North Africa seeking a mix of free ad-supported content and premium on-demand media.
Known forSTARZPLAY ستارزبلاي
STARZPLAY ستارزبلايFor general entertainment consumers across the Middle East and North Africa seeking a mix of free ad-supported content and premium on-demand media.
STARZPLAY ستارزبلايProviding a hybrid streaming experience for Middle East and North Africa audiences. Combines ad-supported free content with premium sports and entertainment.
Target audience
Portfolio
Free 1Last updated
STARZPLAY ستارزبلاي
vVARY
2mo ago
Primary focus
Entertainment streaming platform
Scale
indie
Target audience
General entertainment consumers across the Middle East and North Africa seeking a mix of free ad-supported content and premium on-demand media.
Released 12 updates in the last 6 months for their single flagship application, indicating a high-frequency development cycle.
1 app analysed
Watch movies, series & live sports from Serie A, UFC, ICC Tournaments, and more.
Exclusive live sports rights create a high-value retention barrier
0
Positive apps
1
Neutral / mixed
0
Negative apps
70/100
Avg sentiment score
TikTok competes for the same finite user attention span by dominating short-form entertainment and live-streamed content, directly challenging STARZPLAY's goal of being the primary destination for daily media consumption.
Strategic outlook coming soon.
What fed this analysis
Canela.TV targets the same audience looking for free, ad-supported premium entertainment with a focus on specific regional demographics.
Drama Pops competes for the 'snackable' entertainment market, focusing on high-frequency, short-form episodic drama consumption.
JOJO APP captures regional market share by specializing in niche cultural content like Natak performances that STARZPLAY may overlook.
The CW competes by offering a similar hybrid model of free ad-supported content alongside premium episodic series and live sports.
This app provides the scheduling and metadata context that informs user viewing habits for premium entertainment.
Movie Box competes by providing a discovery-first interface for movies and TV shows, overlapping with STARZPLAY's content library.
App SKY is a direct competitor in the premium entertainment space, offering account management and video-on-demand services.
This app serves as a discovery layer for the same content STARZPLAY provides, acting as a utility for the same user base.
Swellx is a new entrant in the social-entertainment space, focusing on creator discovery and trending video feeds.
This app represents a new wave of interactive, creator-focused streaming tools that could evolve into broader entertainment platforms.
