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+16

Shenzhen Ultra Easy Technology Co.

For users of budget-friendly fitness trackers and smartwatches seeking basic activity, sleep, and GPS data synchronization.

19apps2.4(77.2K) Multi-theme

Snapshot

Who is Shenzhen Ultra Easy Technology Co.?

Providing utility and health-tracking tools for users of wearable fitness hardware. Simplifying device connectivity and data visualization for daily wellness monitoring.

Target audience

Users of budget-friendly fitness trackersSmartwatches seeking basic activitySleep

Active nemesis

Move To Play Holdings

Other rivals

Portfolio

Free 19
19
apps
Health & Fitness11
Utilities5
Lifestyle3

Last updated

GPS Test - Simple Tool

v1.6.5

2.2y ago

Active

Publisher DNA

What defines Shenzhen Ultra Easy Technology Co.?

Publisher DNA

Primary focus

Health & Fitness and Utility companion apps

Scale

studio

Target audience

Users of budget-friendly fitness trackers and smartwatches seeking basic activity, sleep, and GPS data synchronization.

Signature Patterns

  • •Companion app model for Bluetooth-enabled wearable hardware
  • •Integration with Apple HealthKit for centralized data synchronization
  • •Focus on basic activity, sleep, and GPS trajectory tracking
  • •Free-to-use pricing model across all primary applications
  • •High volume of niche, hardware-specific utility apps
Active

Portfolio momentum

Released 5 updates across the portfolio in the last 6 months, maintaining a mix of active health-tracking platforms and legacy utility tools.

Last release 11d agoActive apps 9Abandoned 10

Portfolio

What does Shenzhen Ultra Easy Technology Co. ship?

Apps

19 apps analysed

  • Initial device pairing and step counting provide immediate utility for some users upon first setup
  • Hardware failure and charging issues render the device unusable within weeks of initial purchase
  • The core fitness tracking functionality provides a simple and straightforward experience for casual users
  • Frequent connectivity failures between the wearable device and the mobile application prevent data synchronization

Single-market publisher, every app ships only to United States.

Based on 1 of 19 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

4

Negative apps

25/100

Avg sentiment score

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Shenzhen Ultra Easy Technology Co. compete with?

The rivals identified

Nemeses(3)

Move To Play Holdings

known forWalken.io

1 app2.9Health & FitnessLifestyle

Walken.io competes for the same health-conscious user base by gamifying physical activity, directly challenging DayBand's focus on step tracking and exercise analysis.

Shenzhen Veepoo Technology Co.

known forH Band

1 app2.9Health & Fitness

H Band competes for the same budget-conscious fitness hardware user base as GloryFit by offering identical core functionality: smartwatch management, activity tracking, and notification synchronization.

SunRose Mobile

known forPaceFit

1 app4.5Health & Fitness

PaceFit directly competes for the same casual fitness audience by offering a more polished, high-frequency experience for step tracking and lifestyle logging.

Contenders(9)

Corusen

known forAccupedo+ pedometer

1 app4.4Health & FitnessLifestyle

Accupedo+ is a direct functional competitor that focuses on high-precision step tracking and detailed data management.

Count It Labs

known forCount.It Journey

1 app4.6Health & FitnessLifestyle

This app competes by offering a structured, challenge-based approach to fitness that serves as a more engaging alternative to DayBand's passive tracking.

Gameloft

known forThe Oregon Trail: StepTracker

1 app2.4Health & FitnessLifestyle

It targets the same audience by blending step tracking with historical gamification, though users report the app's performance can be inconsistent [1].

DEFIT

known forDEFIT Move to Earn

1 app4.0Health & FitnessLifestyle

DEFIT competes by adding social and reward-based layers to standard activity tracking.

BigPlan Asia Developer

known forSIPGAR ID - Kebugaran Jasmani

1 app4.3Health & Fitness

SIPGAR competes by focusing on clinical-grade fitness assessments, appealing to users who want more than just step counting.

Leap Health

known forStep Tracker · Step Counter

1 app4.9Health & Fitness

A highly established competitor that captures the same market by providing robust GPS mapping and seamless Apple Health integration.

Matchup

known forMoveSpring

1 app3.8Health & Fitness

MoveSpring targets the social and corporate wellness space, competing for users who want gamified challenges and multi-device support.

Municorn

known forWalking App: Step Counter Go

1 app4.5Health & Fitness

This app targets the same health-conscious demographic but differentiates through advanced algorithmic tracking like NEAT and personalized plans.

Riafy Technologies

known forStepFit - Walking Weight Loss

1 appHealth & Fitness

StepFit competes by offering specialized workout plans that move beyond the passive tracking features found in DayDay Band.

Same space(25)

CASIO COMPUTER CO.

known forG-SHOCK MOVE

1 appHealth & FitnessLifestyle

It competes in the hardware-connected fitness space, targeting users who prioritize brand-specific ecosystem features.

Fossil

known forDieselOn

3 apps4.7Health & FitnessLifestyle

DieselOn acts as a hardware-linked fitness app, sharing the same fundamental use case of managing wearable device data.

Harshil Shah

known forPeak: Health & Fitness Widgets

1 app4.6Health & FitnessLifestyle

Peak competes by focusing on the presentation of health data through widgets, a key utility for the same user base.

80UGame

known forPulseSense – Health Tracker

2 apps4.6Health & Fitness

Focuses on chronic condition tracking, providing a specialized health dashboard for users needing more than basic metrics.

Aaron DeLory

known forHealth Data Server

1 app4.4Health & Fitness

This app serves as a technical utility for health data management, competing for power users who want granular control over their metrics.

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Serves as a specialized alternative to GloryFit by offering advanced training plans for runners.

APSOFT HKT

known forDaily Calorie: Nutrition Track

1 app0.0Health & Fitness

Focuses on calorie and nutrition logging, complementing the activity-focused data provided by GloryFit.

Beijing Xiaomi Mobile Software Co.

known forMi Fitness (Xiaomi Wear)

1 app4.4Health & Fitness

Acts as a direct wearable management peer, handling device pairing and notification synchronization.

BG.Studio

known forGym Workout Tracker & Fitness

1 app4.3Health & Fitness

Provides a comprehensive exercise database for users who want to log specific gym routines.

C2

known forNightWell:Smart Sleep Tracker

1 app4.2Health & Fitness

Offers specialized sleep monitoring and alarm features that provide more depth than GloryFit's basic sleep data.

Department of Health and Social Care (Digital)

known forNHS Active 10 Walking Tracker

1 app4.7Health & Fitness

Provides a specialized walking tracker for users starting from low activity levels, focusing on brisk walking.

DevMaker Mobile Apps

known forDecathlon Coach - fitness, run

1 app4.2Health & Fitness

Offers guided training programs across many sports, serving as a structured alternative to GloryFit's basic tracking.

Funn Media

known forActivity Tracker・FitnessView

1 app4.6Health & Fitness

This app provides a superior dashboard experience for users who want to aggregate health data from multiple sources.

Google

known forFitbit: Health & Fitness

4 apps4.1Health & Fitness

Acts as a centralized health hub for wearable users, providing AI-driven coaching that exceeds GloryFit's basic data display.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

Provides specialized heart rate and blood pressure logging for users seeking detailed health metrics.

Hevy Gym Workout Tracker

known forHevy - Gym Log Workout Tracker

1 app4.9Health & Fitness

Provides specialized gym logging that complements the general activity tracking of GloryFit.

Joicom

known forRENPHO Health

2 apps4.3Health & Fitness

Tethered to specific hardware, providing specialized body composition metrics that GloryFit does not support.

Lyfta Gym Workout Tracker

known forLyfta: Gym Log Workout Tracker

1 app4.7Health & Fitness

Offers structured weightlifting planning that provides more depth than GloryFit's basic activity stats.

QR Code Scanner.

known forHeart Rate Monitor - Pulse App

1 app4.6Health & Fitness

Provides specialized pulse monitoring for users who require more frequent heart rate data than standard wearables.

Reflex-Active

known forReflex Active

1 app4.6Health & Fitness

This app serves as a companion for hardware, overlapping with DayBand's role as a device-connected fitness tracker.

Samsung Electronics Co.

known forSamsung Health

1 app3.2Health & Fitness

Serves as a centralized hub for Galaxy device owners, providing secure health record management.

Shenzhen Well Fitness Management Technology Co

known forMyWatch+

1 app4.2Health & Fitness

MyWatch+ is a direct peer in the budget-friendly wearable companion category, focusing on basic health and dial customization.

Venkat Sajja

known forSM FIT PRO

1 app4.3Lifestyle

SM FIT PRO is a direct peer in the lifestyle category, offering similar hardware-syncing and health-tracking features.

Virtuagym Professional

known forFitness Park App

1 app4.7Health & Fitness

Provides a membership-exclusive solution for gym-goers, focusing on workout planning within a specific facility.

You Only Live Once Studio

known forWellLog: Health Log - HR & BP

1 app4.3Health & Fitness

Provides a comprehensive health logging suite for users tracking specific vitals like blood pressure and glucose.

New entrants(6)

Murugan Ambigapathy

known forExertia - Outrun the universe

1 app0.0Health & FitnessLifestyle

Exertia attempts to disrupt the market by integrating AI-powered motion analysis into fitness tracking.

SP Watches

known forRunners Dial 2 - Watch face

1 app0.0Health & FitnessLifestyle

This app enters the space by focusing on high-readability, watch-first design for active users.

EdenToolsHub

known forHeart Tracker - Pulse Care

1 app4.6Health & Fitness

Focuses on heart rate and wellness logging, providing a simple alternative for users not needing full wearable integration.

Eli Bitton

known forSymtraq - Symptom Tracker

1 app0.0Health & Fitness

This newcomer shifts the focus from activity tracking to holistic health monitoring, including symptoms and mood.

Local-Weather Forecast

known forAI Health Tracker: BP & Blood

1 app0.0Health & Fitness

Provides an intuitive dashboard for manual health logging, serving as a simple alternative to wearable-dependent tracking.

Tobias Stephan

known forExoda Food Calories Recipes

1 app0.0Health & Fitness

A new entrant that expands the health ecosystem by adding nutritional tracking to the standard fitness monitoring workflow.

The Analyst's Read

The bottom line on Shenzhen Ultra Easy Technology Co.

Bottom line

The publisher functions as a utility-focused developer supporting the wearable hardware ecosystem. Their long-term viability depends on maintaining compatibility with evolving fitness tracker hardware while managing a high churn rate of legacy applications.

Frequently asked questions

How many apps does Shenzhen Ultra Easy Technology Co. publish?
Shenzhen Ultra Easy Technology Co. has 19 apps tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does Shenzhen Ultra Easy Technology Co. make?
Shenzhen Ultra Easy Technology Co.'s portfolio is concentrated in Health & Fitness and Utilities, with an average rating of 2.4/5 across rated apps.
What is Shenzhen Ultra Easy Technology Co.'s top app?
By review volume across the portfolio, GPS Test - Simple Tool is Shenzhen Ultra Easy Technology Co.'s best-known app tracked by Marlvel.
In how many countries are Shenzhen Ultra Easy Technology Co.'s apps available?
Marlvel has tracked Shenzhen Ultra Easy Technology Co.'s apps across 1 country.

What fed this analysis

Apps analyzed:
19
With full intel:
0
With overview:
19
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Shenzhen Ultra Easy Technology Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Shenzhen Ultra Easy Technology Co. intelligence.” Updated 2026-05-10. https://marlvel.ai/publishers/shenzhen-ultra-easy-technology-co-ltd

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Data licensed under CC-BY-NC 4.0