Baby Teeth Tracker | Preggers icon
Contraction Timer | Preggers icon
Preggers: Pregnancy & Baby App icon
+1

Stroller AB

For expectant parents and new caregivers seeking visual-led developmental tracking and medical resources.

4apps3.3(3.5K) Multi-theme

Snapshot

Who is Stroller AB?

Providing expectant parents with medically-focused 3D visualizations and milestone tracking from pregnancy through early childhood.

Target audience

Expectant parentsNew caregivers seeking visual-led developmental trackingMedical resources

Top rival

Everyday Health

Other rivals

Portfolio

Free 4
4
apps
Medical2
Lifestyle1
Parenting1

Last updated

Preggers: Pregnancy & Baby App

v4.9.2

4mo ago

Intense

Publisher DNA

What defines Stroller AB?

Publisher DNA

Primary focus

Pregnancy and early childhood development utilities

Scale

indie

Target audience

Expectant parents and new caregivers seeking visual-led developmental tracking and medical resources.

Intense

Portfolio momentum

The studio maintains an intense development pace with 12 updates across its 2 active apps in the last 6 months.

Last release 10d agoActive apps 2

Portfolio

What does Stroller AB ship?

Apps

4 apps analysed

Native sibling comparison functionality

  • Visual timeline UI for dental milestones
Preggers: Pregnancy & Baby App icon
Preggers: Pregnancy & Baby App

3D Baby size, Fruit comparisons, Smart Checklist, Trending Names & Training.

4.9(1.8K)

Comprehensive pregnancy tracking features offer helpful guidance for first-time mothers navigating physical and mental changes

  • Detailed 3D visualizations of fetal development provide expectant parents with educational and emotional connection
  • Aggressive monetization tactics and subscription prompts interrupt the user experience during daily pregnancy tracking
Preggers | Pregnancy tracker icon
Preggers | Pregnancy tracker

3D Baby size, Fruit comparisons, Smart Checklist, Trending Names & Training.

4.9(1.6K)

Distributed across 20 markets, strongest in Europe.

Based on 2 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil2 / 2
  • Canada2 / 2
  • Mexico2 / 2
  • United States2 / 2

Europe (9)

  • France2 / 2
  • Germany2 / 2
  • Italy2 / 2
  • Netherlands2 / 2
  • Portugal2 / 2
›+4 more europe markets
  • Spain2 / 2
  • Sweden2 / 2
  • Turkey2 / 2
  • United Kingdom2 / 2

Asia-Pacific (7)

  • Australia2 / 2
  • India2 / 2
  • Indonesia2 / 2
  • Japan2 / 2
  • Singapore2 / 2
›+2 more asia-pacific markets
  • South Korea2 / 2
  • Vietnam2 / 2

Core markets (2/2 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

85/100

Avg sentiment score

Rivals

Who does Stroller AB compete with?

The rivals identified

Nemeses(2)

BabyCenter

known forPregnancy App & Baby Tracker

1 app4.9Medical

Both apps target expectant parents with daily pregnancy tracking, week-by-week content, and fetal development visualization. They compete for the same daily user habit during the prenatal period.

Huckleberry Labs

known forHuckleberry: Baby & Child

1 app4.9Lifestyle

The dominant 'all-in-one' tracker that captures the same audience by including milestone logging as a subset of its AI-driven sleep platform.

Contenders(12)

Everyday Health

known forBaby Names by BabyCenter

3 apps4.9LifestyleMedical

A fellow niche utility within the same user lifecycle, competing for 'home screen' space during the first year.

App Bards

known forHear My Baby Heartbeat Monitor

1 app4.4Medical

Both apps target expectant parents during the prenatal period, competing for daily engagement through specialized fetal monitoring and tracking tools.

Baltapis

known forBaby Daybook - Newborn Tracker

1 app4.7Medical

Both apps compete for the same parent demographic, as users naturally transition from prenatal tracking in Preggers to infant routine management in Baby Daybook.

BALTAPIS UAB

known forBaby Daybook - Newborn Tracker

1 app4.8Lifestyle

A feature-rich alternative that emphasizes visual documentation and photo-logging of milestones.

Glow

known forGlow Baby Tracker & Growth App

1 app4.7Lifestyle

Leverages a massive ecosystem (Glow) to capture users early in the pregnancy journey, creating high switching costs.

Huckleberry Labs

known forHuckleberry: Baby Tracker

1 app4.9Medical

Both apps target the transition from pregnancy to early parenthood, with Huckleberry's contraction timer and Preggers' pregnancy tracking creating direct competition for the same expectant parent demographic.

NIGHP SOFTWARE

known forBaby Tracker - Newborn Log

1 app4.8Medical

Both apps target the same parent demographic during the transition from pregnancy to early infancy, with overlapping utility in tracking developmental milestones and daily health routines.

Nighp Software

known forBaby Tracker - Newborn Log

1 app4.8Lifestyle

The category's utility standard, offering deep historical logging that makes standalone niche trackers redundant for power users.

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR

known forPregnancy Tracker: amma

1 app4.6Medical

Both apps target expectant parents with weekly developmental tracking and due date calculators, competing for the same daily user habit.

Philips Digital UK

known forPregnancy + | Tracker App

1 app4.8Medical

Both apps target expectant parents with 3D fetal development models and week-by-week tracking, creating direct competition for daily user engagement.

Solid Starts

known forSolid Starts: Baby Food App

1 app4.9Medical

Both apps compete for the limited daily attention span of new parents by providing developmental guidance during the transition from pregnancy to infant care.

Timskiy

known forPregnancy Tracker & Day by Day

1 app4.8Medical

Both apps target expectant parents with week-by-week tracking and fetal development visualization, competing directly for daily engagement in the prenatal health category.

Same space(10)

Kinedu

known forKinedu: Baby Development

1 app3.1LifestyleMedical

Focuses on the 'how-to' of development through activities rather than just the 'when' of logging.

aadhk

known forBlood Pressure Tracker

1 app4.6Medical

It addresses the specific health monitoring needs of pregnant users managing chronic hypertension or related conditions.

ABQ App Source

known forChild Growth Tracker

2 apps4.9Medical

It supports the transition from pregnancy to postnatal care by providing clinical-grade infant development monitoring.

British Red Cross

known forBaby and child first aid

1 app4.7Medical

The app provides essential safety information for parents post-birth, acting as a resource for child emergency care.

Huma Therapeutics

known forGDm-Health

1 app4.8Medical

This app serves the specific medical niche of gestational diabetes management for expectant parents.

Ovy

known forOvy – Contraception Pregnancy

1 app3.0Medical

It offers a hardware-integrated approach to cycle tracking that users may utilize after their pregnancy journey.

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR

known foramma: Pregnancy & Baby Tracker

1 app4.7Lifestyle

A content-heavy tracker that bridges the gap between pregnancy and early childhood.

Prometheus Interactive

known forBody Temperature Fever Tracker

1 app3.8Medical

The app provides a focused utility for tracking fever symptoms, which is a common health concern during pregnancy.

Seacloud Software

known forBaby Connect: Baby Tracker

1 app4.8Lifestyle

A long-standing player optimized for professional childcare and nanny handoffs.

SimpleInnovation

known forPeriod Tracker and Calendar

1 app4.9Medical

This app captures users during the reproductive health cycle, providing a foundation for pregnancy planning and monitoring.

New entrants(2)

Cubtale

known forCubtale: Pregnancy & Baby

1 app4.9Lifestyle

Extremely high innovation velocity (29 releases in 6 months) and a unique hardware-software bridge.

Nara Organics

known forNara - Baby & Mom Tracker

1 app4.9Lifestyle

Rising threat due to a minimalist, ad-free aesthetic that appeals to parents fatigued by cluttered 'Preggers' style branding.

Frequently asked questions

How many apps does Stroller AB publish?
Stroller AB has 4 apps tracked by Marlvel, primarily in the Medical category.
What kind of apps does Stroller AB make?
Stroller AB's portfolio is concentrated in Medical and Lifestyle, with an average rating of 3.3/5 across rated apps.
What is Stroller AB's top app?
By review volume across the portfolio, Preggers: Pregnancy & Baby App is Stroller AB's best-known app tracked by Marlvel.
In how many countries are Stroller AB's apps available?
Marlvel has tracked Stroller AB's apps across 20 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
1
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Stroller AB, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Stroller AB intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/stroller-ab

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Data licensed under CC-BY-NC 4.0