Baby Teeth Tracker | Preggers icon
Preggers: Pregnancy & Baby App icon
Preggers | Pregnancy tracker icon

Stroller AB

For expectant parents and new caregivers seeking visual-led developmental tracking and medical resources.

3apps3.3(3.5K) Multi-theme

Snapshot

Who is Stroller AB?

Providing expectant parents with medically-focused 3D visualizations and milestone tracking from pregnancy through early childhood.

Target audience

Expectant parentsNew caregivers seeking visual-led developmental trackingMedical resources

Top rival

Kinedu

Other rivals

Portfolio

Free 3
3
apps
Lifestyle1
Medical1
Parenting1

Last updated

Preggers: Pregnancy & Baby App

v4.9.2

21d ago

Intense

Publisher DNA

What defines Stroller AB?

Publisher DNA

Primary focus

Pregnancy and early childhood development utilities

Scale

indie

Target audience

Expectant parents and new caregivers seeking visual-led developmental tracking and medical resources.

Intense

Portfolio momentum

The studio maintains an intense development pace with 12 updates across its 2 active apps in the last 6 months.

Last release 10d agoActive apps 2

Portfolio

What does Stroller AB ship?

Apps

3 apps analysed

Native sibling comparison functionality

  • Visual timeline UI for dental milestones
Preggers: Pregnancy & Baby App icon
Preggers: Pregnancy & Baby App

3D Baby size, Fruit comparisons, Smart Checklist, Trending Names & Training.

4.9(1.8K)
View Intel →

Comprehensive pregnancy tracking features offer helpful guidance for first-time mothers navigating physical and mental changes

  • Detailed 3D visualizations of fetal development provide expectant parents with educational and emotional connection
  • Aggressive monetization tactics and subscription prompts interrupt the user experience during daily pregnancy tracking
Preggers | Pregnancy tracker icon
Preggers | Pregnancy tracker

3D Baby size, Fruit comparisons, Smart Checklist, Trending Names & Training.

4.9(1.6K)
View Intel →

Distributed across 20 markets, strongest in Europe.

Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil2 / 2
  • Canada2 / 2
  • Mexico2 / 2
  • United States2 / 2

Europe (9)

  • France2 / 2
  • Germany2 / 2
  • Italy2 / 2
  • Netherlands2 / 2
  • Portugal2 / 2
+4 more europe markets
  • Spain2 / 2
  • Sweden2 / 2
  • Turkey2 / 2
  • United Kingdom2 / 2

Asia-Pacific (7)

  • Australia2 / 2
  • India2 / 2
  • Indonesia2 / 2
  • Japan2 / 2
  • Singapore2 / 2
+2 more asia-pacific markets
  • South Korea2 / 2
  • Vietnam2 / 2

Core markets (2/2 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

85/100

Avg sentiment score

Rivals

Who does Stroller AB compete with?

The rivals identified

Nemeses(2)

Huckleberry Labs

known forHuckleberry: Baby & Child

1 app4.9Lifestyle

The dominant 'all-in-one' tracker that captures the same audience by including milestone logging as a subset of its AI-driven sleep platform.

Philips Digital UK

known forPregnancy + | Tracker App

1 app4.8Medical

Both apps target expectant parents with 3D fetal visualization and week-by-week tracking, creating direct competition for daily engagement.

Contenders(13)

Am Foundation

known forPregnant Tracker - Baby Bump

1 app3.8Medical

Both applications target expectant parents with daily pregnancy tracking and health monitoring, competing for user retention through health logs and developmental insights.

App Bards

known forHear My Baby Heartbeat Monitor

1 app4.4Medical

Both apps target expectant parents, competing for daily engagement by offering tools to monitor fetal development and foster emotional connection during pregnancy.

BabyCenter

known forPregnancy App & Baby Tracker

1 app4.9Medical

Both apps target expectant parents with pregnancy tracking and developmental content, creating direct competition for daily active users within the parenting category.

Baltapis

known forBaby Daybook - Newborn Tracker

1 app4.7Medical

Both apps target the parenting lifecycle, with Preggers covering the prenatal phase and Baby Daybook capturing the immediate postpartum period, creating a natural transition for users as they move from pregnancy to infant care.

BALTAPIS UAB

known forBaby Daybook - Newborn Tracker

1 app4.8Lifestyle

A feature-rich alternative that emphasizes visual documentation and photo-logging of milestones.

Glow

known forGlow Baby Tracker & Growth App

1 app4.7Lifestyle

Leverages a massive ecosystem (Glow) to capture users early in the pregnancy journey, creating high switching costs.

Med ART Studios

known forBaby Tracker & Newborn Log

1 app4.8Medical

Both apps target the same parenting lifecycle, competing for the daily logging habit as users transition from prenatal tracking to infant health monitoring.

NEPTUN EXPRESS

known forBaby Tracker - Pregnancy Care

1 app4.4Medical

Both apps target the same expectant parent demographic with overlapping pregnancy tracking and development monitoring features.

Nighp Software

known forBaby Tracker - Newborn Log

1 app4.8Lifestyle

The category's utility standard, offering deep historical logging that makes standalone niche trackers redundant for power users.

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR

known forPregnancy Tracker: amma

1 app4.6Medical

Both applications target expectant parents with weekly pregnancy tracking and fetal development monitoring, creating direct competition for daily user engagement.

Philips Electronics UK

known forBaby + | Your Baby Tracker

1 app4.6Medical

Both apps compete for the same expectant and new parent demographic by offering daily developmental tracking and educational resources. They overlap directly in their core utility of guiding users through the prenatal and early postnatal stages.

Timskiy

known forPregnancy Tracker & Day by Day

1 app4.8Medical

Both apps target expectant parents with week-by-week tracking and fetal development visualization, creating direct competition for daily user engagement.

Wachanga

known forPregnancy and Due Date Tracker

1 app4.5Medical

Both apps target expectant parents with health tracking and development milestones, competing for daily engagement through pregnancy-specific utility.

Same space(14)

Kinedu

known forKinedu: Baby Development

1 app3.1LifestyleMedical

Focuses on the 'how-to' of development through activities rather than just the 'when' of logging.

aadhk

known forBlood Pressure Tracker

1 app4.6Medical

This app provides clinical health logging for high-risk pregnancies requiring blood pressure monitoring.

ABQ App Source

known forChild Growth Tracker

2 apps4.9Medical

This app extends the user journey from pregnancy tracking into post-birth monitoring of infant development.

AskLara

known forAskLara Baby & Schwangerschaft

1 appMedical

AskLara provides an on-demand coaching layer for parenting challenges that supplements the clinical tracking found in Preggers.

British Red Cross

known forBaby and child first aid

1 app4.7Medical

This app offers safety and emergency preparedness resources for parents after the pregnancy phase.

Everyday Health

known forBaby Names by BabyCenter

1 app4.5Lifestyle

A fellow niche utility within the same user lifecycle, competing for 'home screen' space during the first year.

Huma Therapeutics

known forGDm-Health

1 app4.8Medical

This app provides specialized clinical monitoring for gestational diabetes, a condition relevant to high-risk pregnancies.

Mohammad Abu Meshref

known forPurple Pregnancy Guide

1 app4.5Medical

Purple Pregnancy Guide offers a lightweight, privacy-focused alternative for users who prefer simple tracking without account creation.

PERIOD TRACKER & PREGNANCY AND BABY CALENDAR

known foramma: Pregnancy & Baby Tracker

1 app4.7Lifestyle

A content-heavy tracker that bridges the gap between pregnancy and early childhood.

Prometheus Interactive

known forBody Temperature Fever Tracker

1 app3.8Medical

This app acts as a secondary health utility for tracking illness during pregnancy.

Seacloud Software

known forBaby Connect: Baby Tracker

1 app4.8Lifestyle

A long-standing player optimized for professional childcare and nanny handoffs.

SimpleInnovation

known forPeriod Tracker and Calendar

1 app4.9Medical

This app supports the pre-conception and fertility planning phase that precedes the pregnancy tracking stage.

The Endowment for Human Development

known forSee Baby Pregnancy Guide

1 app3.5Medical

See Baby Pregnancy Guide serves as a non-commercial educational resource for users prioritizing scientific visual content over daily tracking features.

WISTIM

known forWiStim - Fertility Tracker

1 app4.9Medical

This app supports the fertility treatment phase that often leads to the pregnancy tracking lifecycle.

New entrants(2)

Cubtale

known forCubtale: Pregnancy & Baby

1 app4.9Lifestyle

Extremely high innovation velocity (29 releases in 6 months) and a unique hardware-software bridge.

Nara Organics

known forNara - Baby & Mom Tracker

1 app4.9Lifestyle

Rising threat due to a minimalist, ad-free aesthetic that appeals to parents fatigued by cluttered 'Preggers' style branding.

Frequently asked questions

How many apps does Stroller AB publish?
Stroller AB has 3 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Stroller AB make?
Stroller AB's portfolio is concentrated in Lifestyle and Medical, with an average rating of 3.3/5 across rated apps.
What is Stroller AB's top app?
By review volume across the portfolio, Preggers: Pregnancy & Baby App is Stroller AB's best-known app tracked by Marlvel.
In how many countries are Stroller AB's apps available?
Marlvel has tracked Stroller AB's apps across 20 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
1
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Stroller AB, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Stroller AB intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/stroller-ab

See methodologyContact support

Data licensed under CC-BY-NC 4.0