Tile
For everyday users seeking security for personal items and family members, prioritizing ease of use and reliable recovery networks.
Known forTile - Find lost keys & phone
Tile - Find lost keys & phoneFor everyday users seeking security for personal items and family members, prioritizing ease of use and reliable recovery networks.
Tile - Find lost keys & phoneProviding peace of mind through a hybrid ecosystem of Bluetooth hardware and location-tracking software. Helping users recover misplaced belongings and stay connected to their personal network.
Target audience
Portfolio
Free 1Last updated
Tile - Find lost keys & phone
v2.143.0
3mo ago
Primary focus
Lifestyle · Item tracking and recovery
Scale
indie
Target audience
Everyday users seeking security for personal items and family members, prioritizing ease of use and reliable recovery networks.
Released 2 updates in the last 6 months for their single active application, indicating a focus on stability and maintenance of their core product.
1 app analysed
Bluetooth trackers that help you find & track your lost phone, wallet, keys, etc
Life360 integration creates cross-product stickiness [Retention Mechanism]
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Chipolo is the only direct hardware-software competitor in the qualified pool that shares the exact same Bluetooth tracking utility and niche.
Strategic outlook coming soon.
What fed this analysis
A direct hardware-tracking competitor that serves the exact same niche as Tile, though with a smaller user base.
This is the parent company's flagship social safety app, which shares the same underlying network and account ecosystem.
A massive smart home ecosystem player that competes for the same 'connected lifestyle' real estate on the user's phone.
A broad smart home management platform that competes for the user's attention within the Lifestyle category.
Despite being a system-level utility, its recent updates and native integration represent the ultimate existential threat to third-party trackers.
