+60
ZINGPLAY INTERNATIONAL PTE
For regional card game enthusiasts, ranging from casual to competitive players, seeking digital versions of traditional local games.
For regional card game enthusiasts, ranging from casual to competitive players, seeking digital versions of traditional local games.
Providing localized card game experiences for diverse international markets. They bridge traditional regional card games with mobile-first digital platforms.
Target audience
Portfolio
Free 63Last updated
Bingo - ZingPlay
v3.0.4
9mo ago
Primary focus
Mobile card games with regional cultural adaptations
Scale
studio
Target audience
Regional card game enthusiasts, ranging from casual to competitive players, seeking digital versions of traditional local games.
With 58 releases in the last 6 months and a high volume of active titles, the publisher maintains an aggressive development and localization cadence.
63 apps analysed
Analysis in progress
Real-time multiplayer social features support higher engagement
Single-market publisher — every app ships only to United States.
Based on 5 of 63 apps with localized market data — more coverage rolling in as scans complete · last scanned .
2
Positive apps
1
Neutral / mixed
1
Negative apps
63/100
Avg sentiment score
This is the dominant market leader in the specific 500 Rummy niche with nearly 50,000 reviews and a decade of established presence.
Strategic outlook coming soon.
What fed this analysis
Dominates the bingo niche with massive scale and a high-frequency release cadence that keeps the product evolving faster than the target.
A massive competitor in the broader Rummy sub-genre that dominates the market through high-frequency social features.
A strong niche competitor with high user satisfaction and a distinct Vegas-style thematic focus.
A direct thematic competitor that captures the casual, lightweight segment of the Rummy market.
Directly competes in the bingo space with a strong focus on thematic variety and consistent feature iteration.
A major industry player with a massive user base and consistent, high-frequency updates that challenge the target's market share.
Targets a specific demographic segment that overlaps significantly with the traditional bingo player base.
A top-tier casual puzzle game that captures the same 'brain-training' audience as the target app.
Shares the casual social gaming category and competes for the same time-budget as the target app.
Competes for the same casual, family-oriented card game audience as the target app.
An adjacent casual puzzle game that competes for the same demographic of casual mobile gamers.
A major card game ecosystem player that competes for the same casual card-playing audience.
An emerging competitor in the bingo space that requires monitoring for potential feature pivots.
A recent entrant showing potential for growth through a focused, travel-themed bingo experience.
