Report updated Jun 5, 2026
Artbook - Paint by Number
For children and adults seeking a relaxing, family-friendly creative activity.
Artbook - Paint by Number is an established lifestyle app that is available. With a 4.7/5 rating from 55.8K reviews, it shows polarized user reception. Users particularly appreciate extensive library of coloring categories provides a relaxing experience for long-term users, though intrusive advertisement frequency disrupts the flow of the coloring experience for free users remains a common concern.
What is Artbook - Paint by Number?
Artbook is a color-by-number digital coloring app for children and adults, available on iOS and Android.
Users hire Artbook for low-stakes creative relaxation, using the touch-based interface to complete illustrations during short daily sessions.
Current Momentum
v11.0
- Ships bug fixes in latest release
- Maintains consistent Lifestyle category presence
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Digital coloring interface using touch-based input for filling numbered segments
Full access to all illustrations and ad-free experience
Export tool for creating and sharing time-lapse videos of completed artwork
How much does it cost?
- $5.99 weekly
- $11.99 monthly
- $49.99 yearly
Subscription model anchored at $5.99 weekly, utilizing a 3-day free trial to convert users into recurring revenue.
Who Built It?
Hyperfun
Providing accessible, relaxing digital puzzle and coloring experiences for casual gamers and seniors. Focused on stress-free, intuitive gameplay.
Portfolio
13
Apps
What other apps does Hyperfun make?
Summer Games: Women's Events
Christmas Coloring Book·
Photo by Number - Art Coloring
Christmas Artbook - Xmas Art
Twist & Match
Christmas Jigsaw Puzzles.
Explore the full Hyperfun report
Portfolio breakdown, audience, momentum, and every app published by Hyperfun.
What do users think recently?
Low confidence · Latest 61 of 99 total reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate extensive library of coloring categories provides a relaxing experience for long-term users, but report intrusive advertisement frequency disrupts the flow of the coloring experience for free users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Artbook - Paint by Number?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
Artbook sits in the Lifestyle category, currently seeing new grossing chart entries in CA (#106) and GB (#157). The gap between its high user rating and recent negative sentiment regarding ad frequency signals a risk to long-term retention.
Rank progression
7 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 1.6 million ratings and a high release cadence, this app dominates the color-by-number category through massive scale and consistent content updates.
Differentiators
- Maintains a massive library of daily updated illustrations that keeps users returning for fresh content
- Aggressive release schedule of 16 updates in six months ensures high platform visibility and stability
- Leverages a broad entertainment-focused category placement to capture a wider casual audience than lifestyle apps
Head to head
The target app must pivot toward a niche-specific content strategy or community-driven features to compete with the sheer volume of content provided by this market leader.
Contenders(2)
A high-performing direct alternative from the same developer as the market leader, focusing on optimized coloring mechanics.
Differentiators
- Refined coloring mechanics prioritize ease of use for mobile screens, reducing friction in complex illustrations
- Frequent update cadence of 5 releases in six months signals a focus on rapid performance optimization
A massive competitor with over 2.5 million ratings that defines the pixel-art sub-genre within the coloring space.
Differentiators
- Specialized pixel-art aesthetic creates a distinct visual identity that differentiates it from standard coloring apps
- Deeply entrenched user base provides a significant network effect through social sharing and community features
Same space(3)
A long-standing peer in the entertainment category that maintains a stable, broad-appeal coloring experience.
Differentiators
- Provides a wide variety of coloring categories that cater to diverse artistic interests and skill levels
- Established brand presence in the App Store helps maintain consistent organic discovery despite lower update frequency
A premium-leaning alternative that focuses on high-quality artistic tools rather than simple number-filling mechanics.
Differentiators
- Offers advanced coloring tools like brushes and pencils that mimic real-world artistic media
- Targets a more mature, prosumer audience looking for creative expression rather than casual time-passing
A strong, rapidly growing competitor that emphasizes a 'Zen' value proposition to differentiate from standard coloring games.
Differentiators
- Positions itself as a relaxation and mindfulness tool rather than just a game, appealing to a different user intent
- High update velocity of 10 releases in six months indicates a strong focus on feature iteration and growth
Compare Artbook - Paint by Number against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Artbook - Paint by Number
Strengths to defend, gaps to attack
Core Strengths
- Social sharing of time-lapse videos creates organic referral loops
- Touch-based zoom interface reduces friction on small-screen devices
Critical Frictions
- Ad frequency before and after every picture drives high churn
- Recycled seasonal content contradicts daily-content marketing claims
Growth Levers
- Search functionality would help users locate specific detailed pictures within the library
- B2B partnerships could leverage the family-friendly content rating
Market Threats
- Wildlife Studios' high-frequency content delivery creates a recurring habit loop
What are the next best moves?
Audit ad-frequency thresholds because user complaints cite ads as the #1 churn driver → improve retention
High-frequency ad complaints are the top sentiment theme in the latest review set.
Trade-off: Pause the planned UI refresh for the gallery view — ad-churn has 3x the revenue impact.
Ship search functionality because it is the top-requested feature → increase session depth
Users explicitly request search to find specific subjects within the library.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on recycled content is a feature, not a bug, as it provides a predictable, low-cognitive-load environment that core users prefer over the constant novelty of competitors.
Feature Gaps vs Competitors
- Daily updated illustration library (available in Color by Number: Coloring Games but absent here)
- Advanced artistic brushes and pencils (available in Pigment but absent here)
Key Takeaways
Artbook retains users through a curated, relaxing aesthetic, but aggressive ad frequency and recycled content threaten its long-term viability, so the PM must prioritize ad-load balancing to stabilize the user base.
Where Is It Heading?
Declining
The casual coloring market is consolidating around high-frequency content delivery, and Artbook's current maintenance-mode cadence leaves it exposed. The PM must pivot from a pure ad-monetization focus to a content-refresh strategy to prevent further churn into Q3.
Recent launch failures in the latest update erode the daily active habit, compounding the rating drag already visible on Android.
The discrepancy between marketing promises of daily new content and the reality of recycled images is eroding trust among long-term subscribers.