Report updated Jun 5, 2026
Artbook - Paint by Number
For children and adults seeking a relaxing, family-friendly creative activity.
Artbook - Paint by Number is an established lifestyle app that is available. With a 4.7/5 rating from 55.8K reviews, it shows polarized user reception. Users particularly appreciate extensive library of coloring categories provides a relaxing experience for long-term users, though users report intrusive advertisement frequency disrupts the flow of the coloring experience for free users as a common concern.
What is Artbook - Paint by Number?
Artbook is a color-by-number digital coloring app for children and adults, available on iOS and Android.
Users hire Artbook for low-stakes creative relaxation, using the touch-based interface to complete illustrations during short daily sessions.
Current Momentum
v11.0
- Ships bug fixes in latest release
- Maintains consistent Lifestyle category presence
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Digital coloring interface using touch-based input for filling numbered segments
Full access to all illustrations and ad-free experience
Export tool for creating and sharing time-lapse videos of completed artwork
How much does it cost?
- $5.99 weekly
- $11.99 monthly
- $49.99 yearly
Subscription model anchored at $5.99 weekly, utilizing a 3-day free trial to convert users into recurring revenue.
Who Built It?
Hyperfun
Providing accessible, relaxing digital puzzle and coloring experiences for casual gamers and seniors. Focused on stress-free, intuitive gameplay.
Portfolio
13
Apps
What other apps does Hyperfun make?
Summer Games: Women's Events
Christmas Coloring Book·
Photo by Number - Art Coloring
Christmas Artbook - Xmas Art
Twist & Match
Christmas Jigsaw Puzzles.
Explore the full Hyperfun report
Portfolio breakdown, audience, momentum, and every app published by Hyperfun.
What do users think recently?
Low confidence · Latest 61 of 99 total reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate extensive library of coloring categories provides a relaxing experience for long-term users, but report intrusive advertisement frequency disrupts the flow of the coloring experience for free users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Artbook - Paint by Number?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
Artbook sits in the Lifestyle category, currently seeing new grossing chart entries in CA (#106) and GB (#157). The gap between its high user rating and recent negative sentiment regarding ad frequency signals a risk to long-term retention.
Rank progression
8 active rankings tracked, 30-day window
The rivals identified
Nemeses(1)
This app is the primary market leader in the digital coloring space, directly competing with Artbook for the same casual, relaxation-focused user base.
Contenders(4)
It competes by emphasizing high-quality, artist-collaborated content to attract users seeking premium-feeling illustrations.
It is a direct competitor that leverages narrative-driven content to increase user stickiness.
This app challenges Artbook by shifting the focus from traditional coloring to a layer-based silhouette creation mechanic.
It competes for the same audience by offering a distinct, moody aesthetic that differentiates it from standard bright coloring apps.
Same space(3)
This is a legacy competitor that offers basic coloring functionality similar to Artbook's core offering.
It overlaps with Artbook by providing a broad range of thematic coloring content within the same category.
It serves the same relaxation-seeking audience but focuses exclusively on the popular mandala art style.
Compare Artbook - Paint by Number against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Artbook - Paint by Number
Strengths to defend, gaps to attack
Core Strengths
- Social sharing of time-lapse videos creates organic referral loops
- Touch-based zoom interface reduces friction on small-screen devices
Critical Frictions
- Ad frequency before and after every picture drives high churn
- Recycled seasonal content contradicts daily-content marketing claims
Growth Levers
- Search functionality would help users locate specific detailed pictures within the library
- B2B partnerships could leverage the family-friendly content rating
Market Threats
- Wildlife Studios' high-frequency content delivery creates a recurring habit loop
What are the next best moves?
Audit ad-frequency thresholds because user complaints cite ads as the #1 churn driver → improve retention
High-frequency ad complaints are the top sentiment theme in the latest review set.
Trade-off: Pause the planned UI refresh for the gallery view — ad-churn has 3x the revenue impact.
Ship search functionality because it is the top-requested feature → increase session depth
Users explicitly request search to find specific subjects within the library.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on recycled content is a feature, not a bug, as it provides a predictable, low-cognitive-load environment that core users prefer over the constant novelty of competitors.
Feature Gaps vs Competitors
- Daily updated illustration library (available in Color by Number: Coloring Games but absent here)
- Advanced artistic brushes and pencils (available in Pigment but absent here)
Key Takeaways
Artbook retains users through a curated, relaxing aesthetic, but aggressive ad frequency and recycled content threaten its long-term viability, so the PM must prioritize ad-load balancing to stabilize the user base.
Where Is It Heading?
Declining
The casual coloring market is consolidating around high-frequency content delivery, and Artbook's current maintenance-mode cadence leaves it exposed. The PM must pivot from a pure ad-monetization focus to a content-refresh strategy to prevent further churn into Q3.
Recent launch failures in the latest update erode the daily active habit, compounding the rating drag already visible on Android.
The discrepancy between marketing promises of daily new content and the reality of recycled images is eroding trust among long-term subscribers.