Artbook is a color-by-number digital coloring app for children and adults, available on iOS and Android.
Product velocity
Unknown
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.7
56k reviews
Nemesis
Color by Number：Coloring Games
The App DNA
What makes this app unique?
Users hire Artbook for low-stakes creative relaxation, using the touch-based interface to complete illustrations during short daily sessions.
For Children and adults seeking a relaxing, family-friendly creative activity.
What does it look like?
Key features
Digital coloring interface using touch-based input for filling numbered segments
Full access to all illustrations and ad-free experience
Export tool for creating and sharing time-lapse videos of completed artwork
How much does it cost?
Subscription model anchored at $5.99 weekly, utilizing a 3-day free trial to convert users into recurring revenue.
Velocity
Steady developmentShow more...
Who built it?
Hyperfun
13+ apps tracked · Lifestyle
Summer Games: Women's Events
Christmas Coloring Book·
Photo by Number - Art Coloring
Christmas Artbook - Xmas Art
Twist & Match
Christmas Jigsaw Puzzles.
Puzzles for Seniors
Christmas Games.
Christmas Twist
Live Colors - Color by Number
Christmas Paintings - Art Book
Bible Jigsaw Puzzles.User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate extensive library of coloring categories provides a relaxing experience for long-term users, but report intrusive advertisement frequency disrupts the flow of the coloring experience for free users.
How are ratings & reviews evolving?
What users say, by theme
- Extensive library of coloring categories provides a relaxing experience for long-term users
- Intrusive advertisement frequency disrupts the flow of the coloring experience for free users
61 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Artbook - Paint by Number
How's the Lifestyle market?
Artbook sits in the Lifestyle category, currently seeing new grossing chart entries in CA (#106) and GB (#157). The gap between its high user rating and recent negative sentiment regarding ad frequency signals a risk to long-term retention.
Read the market outlookThe rivals identified
By Wildlife Studios
With over 1.6 million ratings and a high release cadence, this app dominates the color-by-number category through massive scale and consistent content updates.
- Maintains a massive library of daily updated illustrations that keeps users returning for fresh content
- Aggressive release schedule of 16 updates in six months ensures high platform visibility and stability
- Leverages a broad entertainment-focused category placement to capture a wider casual audience than lifestyle apps
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Artbook - Paint by Number
Where is it heading?
The casual coloring market is consolidating around high-frequency content delivery, and Artbook's current maintenance-mode cadence leaves it exposed. The PM must pivot from a pure ad-monetization focus to a content-refresh strategy to prevent further churn into Q3.
- Recent launch failures in the latest update erode the daily active habit, compounding the rating drag already visible on Android.
- The discrepancy between marketing promises of daily new content and the reality of recycled images is eroding trust among long-term subscribers.
The SWOT
- Social sharing of time-lapse videos creates organic referral loops
- Touch-based zoom interface reduces friction on small-screen devices
- Search functionality would help users locate specific detailed pictures within the library
- B2B partnerships could leverage the family-friendly content rating
Next best moves
Audit ad-frequency thresholds because user complaints cite ads as the #1 churn driver → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on recycled content is a feature, not a bug…
Read the full takeFeature gaps
Daily updated illustration library (available in Color by Number: Coloring Games but absent here) +1
Since the last report: The app pivoted to a subscription-based monetization model while experiencing increased user dissatisfaction regarding ad frequency and recycled content.
Bottom line
Artbook retains users through a curated, relaxing aesthetic, but aggressive ad frequency and recycled content threaten its long-term viability, so the PM must prioritize ad-load balancing to stabilize the user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated