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BabyCenter Track Pregnancy App vs its rivals

Side-by-side comparison against BabyCenter Track Pregnancy App's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

BabyCenter Track Pregnancy App
This App
Pregnancy + | Tracker App
Nemesis
Pregnancy Tracker・App by Moms
Contender
Baby Daybook - Newborn Tracker
Contender
Baby Tracker - Newborn Log
Contender
Peanut: Find Mom Friends
Peer
Contraction Timer ＆ Tracker
Peer
Contraction Timer & Counter 9m
Peer
Kinedu: Baby Development
New Kid
Huckleberry: Baby & Child
New Kid
Core Identity
DeveloperEveryday Health, Inc.Philips Digital UK LimitedWachanga LTDBALTAPIS UABNighp Software LLCPeanut App LimitedGoing Merry LLCAleksei NeimanKinedu, IncHuckleberry Labs Inc.
CategoryMedicalMedicalMedicalMedicalMedicalLifestyleMedicalMedicalEducationMedical
PlatformAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOSiOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating4.9 / 54.8 / 54.8 / 54.8 / 54.8 / 54.4 / 54.6 / 54.8 / 54.6 / 54.9 / 5
Ratings Count288,56073,60013,5283,202227,03411,10249,55966,0896,80960,149
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateAug 23, 2010Apr 5, 2012Mar 20, 2017Feb 24, 2019Mar 12, 2014Feb 6, 2017Nov 5, 2014Jul 20, 2014Nov 15, 2013Jul 4, 2017
Last UpdatedMay 1, 2026Apr 30, 2026Apr 30, 2026Mar 5, 2026Mar 26, 2026Apr 13, 2026Mar 31, 2026Apr 2, 2026Apr 14, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentexcellentexcellentmixedpositive--terrible--mixed
Score95/10085/10065/10075/100--15/100--58/100
Praises
  • Comprehensive weekly pregnancy tracking and developmental insights keep expectant parents informed throughout their journey
  • Realistic 3D fetal development models provide deep emotional connection for expectant parents
  • Weekly pregnancy development updates provide helpful educational content for expectant parents
  • Cross-device synchronization allows multiple caregivers to track baby activities in real time
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  • Simple contraction tracking interface provides immediate utility for users during early labor stages
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  • Sleep Prediction Accuracy
Complaints
  • Lack of a dedicated nutrition tracker limits the ability to monitor dietary intake during pregnancy
  • Aggressive monetization tactics lock previously free features behind a subscription paywall
  • Aggressive paywall implementation blocks access to core features immediately after data entry
  • Inconsistent data synchronization between linked accounts causes information gaps for caregivers
--
  • Aggressive paywall implementation during active labor creates significant user frustration and perceived predatory behavior
  • Data loss and history deletion following recent updates erodes trust in the application utility
--
  • Technical Glitches and Data Loss
  • Aggressive Monetization
Requests
  • Integrated nutrition and dietary logging tools to better monitor daily intake during pregnancy
  • Restoration of free access to essential pregnancy tracking tools like the contraction counter
  • Transparent free tier access to allow evaluation before committing to a subscription
  • Expanded tracking categories for health metrics like weight and specific feeding types
--
  • Dark mode implementation requested to improve visibility during night time labor sessions
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Strategic Intel
Strengths
  • Medical Advisory Board-approved content establishes clinical trust
  • Loyalty program creates a B2B distribution moat
  • Community birth clubs drive long-term retention
  • High-fidelity 3D visualization creates emotional lock-in
  • Social invitation system drives organic acquisition
  • Cross-platform availability supports 80M+ downloads
  • Medical-grade gestational calculator anchors daily habit
  • PDF report generator provides tangible prenatal value
  • AI-driven sleep predictions create a unique retention loop
  • Multi-caregiver sync reduces household coordination friction
  • Wear OS integration captures high-intent logging moments
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  • Minimalist one-tap interface reduces cognitive load during labor
  • Apple Watch companion increases switching costs for iOS users
--
  • Proprietary SweetSpot® AI algorithm
  • High grossing rank (#2 in US Medical)
  • Expert-vetted pediatric content
Weaknesses
  • Lack of dedicated nutrition tracker
  • Limited postpartum utility vs specialized trackers
  • Static content model vs AI-driven competitors
  • Profile-setup crashes in the latest release
  • Aggressive subscription gating of core utilities
  • Lack of transparency on subscription costs
  • Aggressive paywall post-onboarding triggers high churn
  • 0.25 rating gap between iOS and Android
  • Widget-launch instability forces manual app restarts
  • Cross-device sync delays create information gaps
  • Paywalling historical data triggers negative sentiment
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  • Aggressive mid-labor paywall triggers predatory sentiment
  • Data persistence issues following updates erode user trust
--
  • Critical data loss bugs
  • Broken growth log (lbs/oz input issues)
  • High UX friction for one-handed logging
Pricingfreefreemiumfreemiumfreemiumfreefreemiumsubscriptionfreemiumsubscriptionfreemium
MomentumActiveActiveActiveMaintenanceIntenseIntenseIntenseIntenseIntenseMaintenance
Update Cadence5 versions, ~8d avg5 versions, 1 majors/6mo, ~26d avg5 versions, ~9d avg5 versions, ~16d avg5 versions5 versions5 versions5 versions5 versions2 versions, ~39d avg

Compare BabyCenter Track Pregnancy App head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BabyCenter Track Pregnancy App, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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