Cookpad Recipes vs its rivals

Side-by-side comparison against Cookpad Recipes's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperCookpad Inc.auFeminin.comElsa GeorgeElsa GeorgeElsa GeorgeEdutainment Ventures- Making Games People PlaySeamless North America, LLCGopuffInternational Dairy Queen, Inc.BuzzFeed
CategoryFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & Drink
PlatformAndroid, iOSAndroid, iOSiOSiOSiOSAndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOS
Store Metrics
Rating4.8 / 54.8 / 54.8 / 54.6 / 54.7 / 54.4 / 54.8 / 54.8 / 54.7 / 54.9 / 5
Ratings Count4,2141,050103920194497,071251,301253,004432,327
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 27, 2009Jul 2, 2009Jul 24, 2023Jul 12, 2024Sep 25, 2023Oct 23, 2017Jul 18, 2010Oct 17, 2013May 29, 2018Jul 27, 2017
Last UpdatedMay 18, 2026Apr 8, 2026Mar 23, 2026Mar 14, 2026Mar 19, 2026Dec 5, 2025Jul 1, 2026Jun 29, 2026Jun 30, 2026May 7, 2026
Sentiment & Reviews
Sentimentpositivenegative----positivepositivepositivepositive
Score82/10030/100----85/10085/10080/10075/100
Praises
  • Extensive recipe variety allows users to discover diverse cooking options for daily meal planning
  • Extensive recipe library provides reliable culinary inspiration for traditional and modern French cooking styles
  • Community-driven recipe reviews offer practical advice and dosage adjustments for successful home cooking
  • Ingredient-based search functionality allows users to find recipes based on current fridge inventory
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  • Reliable local restaurant selection
  • Delivery Speed
  • Convenience of mobile ordering and rewards
  • Step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks
Complaints
  • Inconsistent measurement units create friction for users requiring standard metric conversions for ingredients
  • Aggressive and intrusive advertising patterns disrupt the cooking flow and degrade the user experience
  • Technical instability and performance lag hinder navigation and recipe access on various mobile devices
  • Account management and authentication issues lead to loss of saved recipe collections for long-term users
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  • Service fees and delivery costs
  • Inventory Accuracy
  • Technical friction during the ordering process
  • Login and account synchronization failures prevent users from accessing their saved recipe collections
Requests
  • Video-based recipe demonstrations are requested to supplement existing text and photo instructions
  • Standardized measurement conversion tools are needed to improve the utility of international recipe preparation
  • Detailed recipe previews within push notifications would improve the daily engagement experience for users
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  • Better reward redemption at franchise locations
  • Nutritional information transparency including protein and fiber content for all recipe entries
Strategic Intel
Strengths
  • Community-driven content library creates high user loyalty
  • AI-powered recipe import reduces content creation friction
  • Ad-free experience maintains user trust
  • 75,000-recipe database provides deep culinary utility
  • Community-driven feedback loop creates high-quality recipe validation
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  • Deep local restaurant partnerships in New York
  • Grubhub+ subscription retention loop
  • B2B corporate ordering platform
  • Proprietary micro-fulfillment centers enable 15-minute delivery windows
  • FAM membership drives high-frequency purchasing via waived delivery fees
  • Proprietary loyalty program incentivizes repeat visits
  • Exclusive menu drops drive app-only engagement
  • High-production video format lowers entry barrier for novices
  • Shoppable grocery integration creates direct affiliate revenue
  • Personalized cookbook feature increases user switching costs
Weaknesses
  • Lack of native metric conversion tools
  • Technical login and launch instability
  • Paywalling of core organization features
  • Aggressive full-screen ads degrade cooking flow
  • Persistent interface lag and crashes on mobile
  • Account-sync failures lead to user data loss
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  • Subscription price point above category median
  • Lack of integrated AI shopping assistant
  • No native wearable support
  • Inventory management issues lead to substitution complaints
  • Lack of corporate ordering features limits B2B penetration
  • 0.6★ Android-iOS rating gap indicates platform-specific technical debt
  • Lack of integrated delivery logistics limits convenience
  • Account authentication failures force repeated re-logins
  • Removal of community comments limits recipe-specific feedback
  • Inappropriate ad content persists despite reporting
Pricingfreemiumfreefreefreefreefreefreemiumfreemiumfreefree
MomentumActiveIntense----IntenseIntenseIntenseMaintenance
Update Cadence5 versions, 5 majors/6mo, ~8d avg5 versions----5 versions, ~4d avg5 versions, 4 majors/6mo, ~2d avg5 versions, ~7d avg5 versions, ~72d avg

Compare Cookpad Recipes head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Cookpad Recipes, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0