| Core Identity |
| Developer | Giphy, Inc. | NAVER Z Corporation | Bitstrips | PicsArt, Inc. | SHANTANU PTE. LTD. | Canva | Archery Inc. |
| Category | Photo & Video | Social Networking | Utilities | Photo & Video | Photo & Video | Photo & Video | Photo & Video |
| Platform | iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS | iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.0 / 5 | 3.2 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 |
| Ratings Count | 682,730 | 148,168 | 107,719 | 206 | 2,423,306 | 3,303,370 | 138,055 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Mar 25, 2015 | Apr 11, 2019 | Oct 29, 2014 | Dec 17, 2015 | Jun 11, 2015 | Oct 15, 2014 | Nov 6, 2018 |
| Last Updated | Apr 30, 2026 | Apr 27, 2026 | Jan 12, 2026 | Jul 12, 2021 | May 5, 2026 | Apr 8, 2026 | Apr 27, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | negative | mixed | mixed | excellent | positive | - |
| Score | 35/100 | 25/100 | 52/100 | 47/100 | 85/100 | 78/100 | - |
| Praises | - Extensive library of animated content provides reliable visual expression for daily social communication
| - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - Personalized Expression
- Sticker Variety
| - Ease of Use
- Creative Customization
| - Simple and intuitive editing tools allow creators to produce content without complex learning curves
| - Ease of Use
- Creative Versatility
| - |
| Complaints | - Intrusive video advertisements appearing within the keyboard tray disrupt the core messaging experience
| - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - App Instability and Crashing
- Intrusive Advertising
| - Export failures and conversion errors disrupt long-form editing sessions on mobile devices
| - Aggressive Monetization
- Technical Glitches
| - |
| Requests | - Implementation of a cache clearing feature to manage excessive local storage consumption
| - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - | - | - Expanded library of default music and font options to support diverse creative projects
| - | - |
| Strategic Intel |
| Strengths | - Massive licensed pop-culture library sustains search relevance
- Keyboard integration creates a high-frequency daily habit
- Sticker embed widget extends reach into third-party web traffic
| - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - Integration with 125+ AI models
- Dedicated WhatsApp sticker pack export workflow
- Massive Android user base (2.3M ratings)
| - Intuitive UI lowers barrier to entry
- Offline editing capability provides distinct advantage
- Generous free-tier asset library
| - Intuitive UI accessible to non-professionals
- Massive integrated library of 100M+ stock elements
- Seamless cross-platform syncing and real-time collaboration
| - |
| Weaknesses | - Intrusive keyboard video ads drive uninstalls
- Technical regressions in sticker creation tools
- Excessive local storage consumption (100GB+ reports)
| - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - iOS version neglected since 2021
- Aggressive ad monetization disrupting UX
- Export bugs causing blurry output or sync failures
| - Export failures on high-resolution projects
- Excessive storage consumption
- Ad placement friction
| - Resentment over paywalling previously free features
- Mobile video export glitches (content clipping)
- Lack of advanced search and organization functionality
| - |
| Pricing | free | freemium | free | freemium | freemium | freemium | freemium |
| Momentum | Active | Active | Maintenance | Maintenance | Active | Active | Intense |
| Update Cadence | 3 versions, ~23d avg | 4 versions, 1 majors/6mo, ~11d avg | 2 versions, ~11d avg | 2 versions, 1 majors/6mo, ~1651d avg | 5 versions, 3 majors/6mo, ~21d avg | 3 versions, 1 majors/6mo, ~13d avg | 5 versions |
