| Core Identity |
| Developer | SMG Studio | SecretNewCo, Inc. | Midjiwan AB | Gameberry Labs | Blizzard Entertainment, Inc. | FunPlus International AG | Supercell | Snowprint Studios AB |
| Category | Games | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.7 / 5 | 4.5 / 5 | 4.6 / 5 | 4.5 / 5 | 4.2 / 5 | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 186,254 | 38,415 | 15,299 | 98,734 | 119,505 | 381,543 | 2,746,676 | 42,961 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 3, 2015 | Apr 1, 2015 | Feb 9, 2016 | Mar 9, 2017 | Apr 16, 2014 | Aug 30, 2019 | Aug 2, 2012 | Aug 14, 2022 |
| Last Updated | Apr 22, 2026 | May 4, 2026 | Apr 15, 2026 | Apr 30, 2026 | Apr 16, 2026 | Apr 16, 2026 | May 6, 2026 | May 4, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | negative | - | negative | terrible | mixed | mixed | mixed |
| Score | 25/100 | 35/100 | - | 25/100 | 18/100 | 45/100 | 45/100 | 65/100 |
| Praises | - Core strategic gameplay loop provides high replay value for long-term users
| - Core strategy gameplay loop provides long-term entertainment value for dedicated players
| - | - Core gameplay loop provides an engaging and classic experience for casual players
| | - Engaging Gameplay
- Social/Alliance Features
| - Core gameplay loop provides long-term entertainment value for players across multiple years of engagement
| - Tactical turn-based combat mechanics provide deep strategic satisfaction for fans of the tabletop franchise
|
| Complaints | - Frequent connection drops and failed rejoining attempts disrupt active multiplayer matches
| - Post-update stability issues cause frequent game freezes and crashes during active sessions
| - | - Perceived algorithmic bias in dice rolls creates a rigged and unfair competitive environment
| - Technical Instability & Crashes
- Privacy & Doxing Concerns
| - Aggressive Pay-to-Win Mechanics
- Poor Customer Support
| - Technical instability and server errors following the latest update disrupt active multiplayer matches
| - Aggressive monetization and pop-up advertisements disrupt the user experience during menu navigation and progression
|
| Requests | - Offline mode improvements to allow meaningful play without network dependency
| - Base layout copy and paste feature to improve user experience during design
| - | - Reintroduction of the fast-paced quick mode to reduce match duration for casual players
| - | - | - Implementation of a practice mode to allow rematches against previous opponents without resource loss
| - Implementation of an offline mode to allow for uninterrupted play during travel or connectivity issues
|
| Strategic Intel |
| Strengths | - 10-year update cadence sustains content freshness
- Cross-platform account sync protects lifetime value
- Official Hasbro IP provides immediate brand recognition
| - University and Council systems increase switching costs
- 50-on-50 alliance warfare drives group-based retention
| - | - Clubs social network effects increase session frequency
- Season Pass recurring IAP conversion mechanism
| - Warcraft IP integration
- Battlegrounds mode as a retention moat
- Mature cross-platform sync
| - High-profile IP partnerships (Rambo, Resident Evil)
- Massive active user base (2.6M+ ratings)
- Diverse gameplay modes (Survival Royale, Puzzle Party)
| - Social-pressure loops in Clan Wars drive high daily active usage
- Deep base-building mechanics create long-term retention
| - Grid-based tactical depth provides tabletop-adjacent experience
- Guild raid social mechanics drive retention
- Faction-based collection loop maintains engagement
|
| Weaknesses | - Frequent connection drops disrupt multiplayer sessions
- Aggressive ad-frequency drives negative sentiment
- Lack of offline AI improvements limits solo-play utility
| - Post-update stability failures erode daily active habit
- Aggressive monetization creates pay-to-win progression walls
| - | - Perceived algorithmic bias drives negative sentiment
- Facebook login failures disrupt daily play habit
| - Severe technical debt (login loops/crashes)
- 10GB+ storage requirement
- Real-name exposure privacy bug
| - Extreme P2W perception among long-term players
- Poor customer support responsiveness
- Polarizing sexualized character content
| - Technical instability post-update causes frequent crashes
- Ineffective automated support bots fail to resolve account access issues
| - Aggressive sales prompts disrupt menu navigation
- Power creep in PvP creates level disparities
- Technical sync errors cause lost progress
|
| Pricing | freemium | freemium | freemium | freemium | freemium | freemium | freemium | freemium |
| Momentum | Active | Intense | Intense | Active | Active | Intense | Active | Active |
| Update Cadence | 5 versions, 2 majors/6mo, ~10d avg | 5 versions, 5 majors/6mo, ~3d avg | 5 versions | 5 versions, ~7d avg | 5 versions, 4 majors/6mo, ~8d avg | 5 versions, 3 majors/6mo, ~4d avg | 5 versions, 5 majors/6mo, ~12d avg | 5 versions, 3 majors/6mo, ~7d avg |
