Square Invoices: Invoice Maker vs its rivals

Side-by-side comparison against Square Invoices: Invoice Maker's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperBlock, Inc.Zenvoice Inc.Intuit Inc.Invoice2go.comFiverr International Ltd.PayPal, Inc.Xero LtdStripe, LLCAHAD DURRANIZoho Corporation
CategoryBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness
PlatformiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOS
Store Metrics
Rating4.8 / 54.9 / 54.6 / 54.9 / 54.9 / 54.2 / 54.6 / 54.7 / 54.8 / 54.8 / 5
Ratings Count91,459122,329183,81054,622563,91729,3871,56667,853284,700
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 26, 2019Sep 18, 2013Jul 17, 2014Aug 7, 2012Dec 11, 2011Nov 29, 2016Jul 29, 2011Jun 10, 2015Mar 5, 2024Jan 2, 2014
Last UpdatedMay 4, 2026Apr 2, 2026Apr 10, 2026Oct 8, 2025May 6, 2026Apr 24, 2025May 4, 2026Apr 29, 2026Feb 19, 2026May 7, 2026
Sentiment & Reviews
Sentimentmixed---mixed--mixed-positive
Score45/100---45/100--42/100-75/100
Praises
  • Small business owners value the comprehensive dashboard for tracking payments and managing client invoices
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  • Access to diverse professional talent across multiple creative and technical service categories
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  • Ease of Use
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  • Accounting and invoicing features provide a cost-effective alternative to established bookkeeping software for small businesses
  • Mobile receipt capture and expense tracking simplify daily record keeping for solo service providers
Complaints
  • Account deactivation without clear communication or warning disrupts critical business cash flow
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  • Prevalence of phishing and scam messages targeting new sellers in the inbox
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  • Fund Holds and Payout Delays
  • Poor Customer Support
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  • Post-update stability issues cause application hangs and white screens during report generation on Android
  • Rigid search and data entry limitations hinder efficient navigation of large customer or item lists
Requests
  • Enhanced PDF export functionality for estimates to meet professional client documentation requirements
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  • Improved tablet interface to utilize screen space beyond the mobile layout
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  • Customization options for invoice templates and transaction settings to better suit specific business requirements
Strategic Intel
Strengths
  • Ecosystem network effects driven by integrated payment processing
  • Zero-fee structure for basic invoicing lowers entry barriers
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  • Service-catalog UX enables friction-free purchasing
  • Global talent pool provides 24/7/365 project delivery
  • AI-matching reduces time-to-hire for buyers
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  • Superior technical infrastructure for global subscriptions
  • First-mover advantage in Agentic Commerce
  • High iOS rating (4.7) indicating strong UI/UX design
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  • Native integration with 40+ Zoho business applications
  • Client portal embeds the app into B2B workflows
  • Transaction approval workflows provide professional-grade audit trails
Weaknesses
  • High processing fees on instant transfers
  • Opaque account deactivation logic
  • Technical instability following the latest update
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  • High volume of phishing/scam messages in inbox
  • Opaque account moderation policies
  • Notification delivery failures on mobile
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  • Opaque fund-hold and verification processes
  • Limited mobile feature parity compared to web dashboard
  • Poorly perceived customer support responsiveness
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  • Android performance regressions post-update
  • Rigid search logic requiring exact full-name matches
  • Data synchronization gaps between desktop and mobile versions
Pricingfreemiumfreemiumfreefreemiumfreemiumfreesubscriptionfreefreemiumfreemium
MomentumActiveIntenseIntenseSteadyActiveMaintenanceIntenseMaintenance-Active
Update Cadence5 versions, ~7d avg5 versions5 versions5 versions5 versions, 2 majors/6mo, ~14d avg5 versions5 versions2 versions, ~27d avg-5 versions, 1 majors/6mo, ~9d avg

Compare Square Invoices: Invoice Maker head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Square Invoices: Invoice Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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