| Core Identity |
| Developer | Costco Wholesale Corporation | BJ's Wholesale Club | Walgreen Co. | The Kroger Co. | Inter IKEA Systems B.V. | Lowe's Companies, Inc. | BabyList Inc | CarGurus |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping |
| Platform | iOS, Android | iOS | Android, iOS | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 |
| Ratings Count | 1,221,109 | 940,103 | 6,931,423 | 1,268,420 | 137,879 | 1,670,578 | 129,762 | 628,297 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Jul 6, 2012 | Oct 21, 2017 | Oct 27, 2009 | Nov 30, 2010 | Oct 24, 2020 | Aug 29, 2011 | Oct 9, 2013 | Feb 11, 2014 |
| Last Updated | May 13, 2026 | Apr 3, 2026 | May 4, 2026 | Apr 21, 2026 | Apr 13, 2026 | Apr 15, 2026 | Apr 10, 2026 | May 4, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | mixed | mixed | terrible | positive | mixed | mixed | mixed |
| Score | 25/100 | 65/100 | 45/100 | 15/100 | 85/100 | 45/100 | 45/100 | 55/100 |
| Praises | - Reliable delivery service and product quality keep long-term members engaged with the brand
| - Express checkout and order ahead features significantly reduce time spent during in-store shopping trips
| - Pharmacy staff provide professional and knowledgeable care that builds long-term patient trust and loyalty
| - In-store payment integration via Plus Card QR code simplifies the checkout process for regular shoppers
- Helpful store staff and positive in-store interactions maintain brand loyalty despite digital app failures
| - In-store navigation utility
| - In-Store App Features
- Helpful In-Store Staff
| - Cross-retailer registry integration allows expectant parents to consolidate items from multiple stores into one list
| - Effective search functionality allows users to quickly locate specific vehicle makes and models
|
| Complaints | - Frequent app crashes and slow loading times prevent users from accessing digital membership cards
| - Authentication loops and persistent login errors prevent users from accessing coupons or completing checkout flows
| - Inaccurate prescription status notifications cause unnecessary trips and frustration for patients expecting ready medication
| - Persistent shopping list synchronization failures and item disappearance frustrate users during in-store shopping trips
- Frequent app crashes and authentication errors prevent users from accessing coupons and account information
- Redesigned navigation buries essential features like the loyalty card and shopping list under excessive taps
| | - Account & Login Friction
- Broken Search Functionality
| - Registry items fail to sync or mark as purchased when bought through third-party websites
| - Recent search interface changes make browsing models and filtering results significantly more difficult
|
| Requests | - Scan and go functionality requested to match the checkout experience offered by competing retailers
| - Continuous in-app scanning capability for self-checkout to match the functionality of competing wholesale clubs
| - Household account management features would allow primary caregivers to oversee the health needs of their entire family
| - Direct in-app communication channel for reporting store issues and providing feedback to customer service
- Simplified digital coupon application that automatically triggers discounts at checkout without manual clipping
| - Improved delivery tracking
| - | - Advanced filtering options for registry items including fabric type and side-by-side product comparison tools
| - Advanced filtering options for specific vehicle features like sunroofs or home delivery availability
|
| Strategic Intel |
| Strengths | - High-frequency utility features (gas locator) drive recurring physical foot traffic
- Exclusive member-only inventory (Costco Direct) increases average order value
| - Location-aware In-Club Mode increases physical shopping engagement
- ExpressPay reduces checkout friction for high-volume shoppers
| - 24/7 pharmacy chat builds long-term patient trust
- Same-day photo services drive high-margin retail foot traffic
- myWalgreens rewards increase switching costs
| - Loyalty-fuel feedback loop increases switching costs
- In-store payment integration embeds app into physical checkout
- Pharmacy utility captures high-frequency health visits
| - AR visualization reduces purchase hesitation [Conversion Metric]
- In-store navigation increases basket size [Retention Lever]
| - Superior in-store navigation (aisle/bay data)
- Robust Pro-specific toolset for contractors
- Advanced AR and Visual Intelligence integration
| - Universal registry model captures cross-retailer spending data
- B2B insurance billing for breast pumps creates unique revenue
| - Proprietary deal-rating system reduces buyer decision friction
- AI-driven search functionality enables natural language queries
- Deep financing integration captures high-intent lead data
|
| Weaknesses | - High crash rate during membership card access
- Inaccurate in-store inventory data
- Persistent login failures forcing web-browser reliance
| - Persistent authentication loops block core coupon access
- Manual coupon clipping creates unnecessary friction
- Post-update cart loss erodes user trust
| - Prescription status notifications frequently inaccurate
- Checkout and payment processing errors block revenue
- Persistent technical instability hinders account management
| - High-frequency list synchronization failures
- Authentication instability post-update
- Navigation redesign increases interaction cost for core features
| - No direct-to-consumer delivery speed parity [Logistics Metric]
- Feature availability gaps across international markets [User Sentiment]
| - Broken search 'paste' functionality
- Persistent login and verification loops
- Unpopular rewards expiration policy
| - High-frequency complaints regarding third-party purchase sync failures
- Restrictive gift-fund policies limit user flexibility
| - Recent search UI regression increases navigation taps
- Persistent technical instability on the latest version
- Inaccurate filter logic returns irrelevant results
|
| Pricing | freemium | free | free | freemium | free | free | free | free |
| Momentum | Active | Intense | Active | Active | Intense | Intense | Intense | Maintenance |
| Update Cadence | 5 versions, ~7d avg | 5 versions, ~6d avg | 5 versions, ~12d avg | 5 versions, 3 majors/6mo, ~3d avg | 5 versions | 5 versions, 4 majors/6mo, ~4d avg | 5 versions | 5 versions, ~5d avg |
