Report updated Apr 19, 2026
Deliveroo: Food & Shopping
For urban and suburban consumers seeking convenience for food, grocery, and retail needs, ranging from busy professionals and families to students.
Deliveroo: Food & Shopping is a challenged food & drink app that is free with in-app purchases. With a 4.6/5 rating from 1.6M reviews, it faces significant user friction. Users particularly appreciate delivery speed, though technical instability remains a common concern.
What is Deliveroo: Food & Shopping?
Current Momentum
v3.319 · 3d ago
ActiveDeliveroo v3.319.1 introduces performance optimizations, Deliveroo Plus subscription enhancements, and updates to the Grocery feature.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Real-time tracking of the rider from the kitchen to the customer's doorstep with notifications.
Subscription service offering £0 delivery fees, exclusive offers, and member-only rewards.
A network of delivery-only kitchen sites that help restaurants expand into new areas with lower overhead.
A network of rapid delivery-only sites for on-demand grocery and convenience items.
Unified platform for restaurant meals, supermarket groceries, and retail essentials like beauty and DIY.
Intelligent machine learning technology that optimizes logistics by predicting preparation times and travel routes.
How much does it cost?
- Free to download and use with standard delivery and service fees
- Deliveroo Plus subscription for £0 delivery fees and exclusive member benefits
Uses a transactional model for core services supplemented by a subscription layer (Plus) to drive customer loyalty and recurring revenue.
Who Built It?
Deliveroo
Connecting urban consumers with local restaurants and grocers through a technology-driven logistics network.
Portfolio
3
Apps
What other apps does Deliveroo make?
Explore the full Deliveroo report
Portfolio breakdown, audience, momentum, and every app published by Deliveroo.
What do users think recently?
High confidence · Latest 100 of 1.6M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate delivery speed and ease of use, but report technical instability and poor customer service & refunds.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Deliveroo: Food & Shopping?
Where is it available?
Localized markets (20)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Rank progression
97 active rankings tracked — 30-day window
The rivals identified
The outtake for Deliveroo: Food & Shopping
Strengths to defend, gaps to attack
Core Strengths
- Proprietary Frank ML algorithm for logistics optimization
- Editions delivery-only kitchens providing exclusive restaurant supply
- Broad multi-category retail partnerships (Boots, B&Q, Screwfix)
- Strong 'Freshness Promise' for grocery items
Critical Frictions
- Critical technical instability (startup crashes) in recent versions
- Rigid refund and customer support policies
- Logistics logic (multi-drop) causing food quality issues
- High perceived service fees and item upcharges
Growth Levers
- Expansion of Deliveroo Plus into a broader lifestyle loyalty program
- Deepening 'Local Gems' curation to counter competitor commoditization
- Leveraging rapid grocery (Hop) to capture 'ultrafast' market share
Market Threats
- Uber One ecosystem lock-in (rides + food)
- Ultrafast specialists like Getir with inventory-ownership models
- Aggressive pricing from Bolt Food and Just Eat in suburban markets
What are the next best moves?
Prioritize hotfix for startup crashes and 'something went wrong' errors.
Technical instability is the #1 complaint theme and is causing users to uninstall and switch to competitors.
Re-evaluate multi-drop delivery logic to protect food temperature.
Users report food arriving cold due to riders holding orders for 20+ minutes while picking up second deliveries.
Revise refund eligibility for 'inedible' or 'unacceptable' deliveries.
Poor customer service and refund refusals are cited as a primary reason for long-term user churn.
Feature Gaps vs Competitors
- Cross-vertical loyalty (Uber One links rides and food, which Deliveroo lacks)
- Custom courier tasks (Glovo's 'Anything' button allows non-merchant requests)
- Ultrafast inventory ownership (Getir's dark stores allow sub-15 min windows Deliveroo's marketplace struggles to hit)
Key Takeaways
Deliveroo maintains a strong technological edge through its Frank algorithm and Editions kitchens, but this is currently being undermined by critical app instability and a rigid customer service posture. To defend against Uber's ecosystem dominance, Deliveroo must first stabilize its core app performance and then refine its logistics to ensure the 'premium' price matches the food quality upon arrival.
Where Is It Heading?
Declining
Widespread 'Upset' mood regarding app crashes on startup following recent updates.
Declining sentiment trend due to rigid refund policies and logistics-related food quality issues.
Active investment in multi-category retail (Boots, B&Q) to expand beyond food delivery.