Diamond Painting by Number is a casual coloring game for mobile users that simulates physical diamond art through numerical canvas mapping.
Product velocity
Maintenance
Daily rank 🇺🇸
#69
▲4Entertainment · free
Sentiment
4.6
19k reviews
Nemesis
Paint by Number Coloring Game
The App DNA
What makes this app unique?
Users hire this app for a low-stakes, repetitive creative escape that provides immediate stress relief without requiring artistic skill.
For Casual mobile gamers and hobbyists seeking stress-relief through repetitive, low-stakes creative activities.
What does it look like?
Key features
Digital canvas filling based on numerical mapping to simulate physical diamond art
Unlocks exclusive coloring books and specialized brushes, frames, and tools
Original category for user-submitted drawings that are available for the community to color
Core coloring functionality available without an active internet connection
How much does it cost?
Freemium model utilizes ad-supported free play to drive volume, with a subscription gate for content and tool access.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app exhibits a maintenance-level cadence, with only two releases identified over the past six weeks, averaging approximately 0.33 releases per month. The latest release notes are generic, focusing on performance optimization and bug fixes rather than new content or features. There is no evidence of a live-ops strategy or significant feature development. The development trend appears stable but limited to basic maintenance.
Who built it?
EYEWIND
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No.Paint - Coloring GamesUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities and custom image import feature allows users to personalize their creative experience beyond pre-set templates, but report excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities
- Custom image import feature allows users to personalize their creative experience beyond pre-set templates
- Intuitive color-by-number gameplay loop makes the app accessible for younger and casual players
- Excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience
100 of 117 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Diamond Painting by Number
How's the Entertainment market?
The app maintains a high rating of 4.81 on iOS, but the 117 reviews suggest a smaller active community than top-tier coloring apps. The gap between free-tier ad density and premium-gate expectations creates a monetization tension that limits long-term retention.
Read the market outlookThe rivals identified
By Oakever Games
This app represents the most direct thematic overlap with our diamond painting niche, maintaining a high-velocity release cadence and massive user base.
- Maintains a consistent bi-monthly update cycle to keep content fresh for long-term users
- Focuses on a simplified UI that prioritizes rapid completion of coloring tasks over complex mechanics
- Leverages a massive library of categorized templates that dwarfs our current content variety
Color by Number：Coloring GamesContender
Pixel Art － Color by NumberContender
Color Pop AI - Coloring BookContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Diamond Painting by Number
Where is it heading?
The coloring category is shifting toward high-velocity content updates and AI-assisted creation, leaving apps with static libraries exposed to churn. Diamond Painting by Number must increase its update cadence to avoid losing its niche audience to competitors that offer fresher, more frequent content.
- Ad-frequency complaints in the latest version are driving negative sentiment, which increases the likelihood of churn among casual users.
- Technical instability during custom-image imports disrupts the core creative loop, leading to negative reviews and reduced session time.
The SWOT
- User-submitted content pipeline reduces asset production costs
- Offline-first architecture sustains engagement in low-connectivity segments
- Expand B2B partnerships for artist-submitted content
- Integrate haptic feedback to match ASMR-focused niche entrants
Next best moves
Audit ad-frequency logic because high-frequency complaints are the #1 churn driver → improve session retention
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on user-submitted content is a…
Read the full takeFeature gaps
Advanced social sharing (available in Color by Number) +1
Since the last report: The app has entered a maintenance phase characterized by declining sentiment and increased churn risk due to aggressive ad-monetization and a lack of content updates.
Bottom line
The app retains users through relaxing mechanics but risks churn due to excessive ad density, so the PM must prioritize ad-flow optimization to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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