Drop the Drop : Liquid ASMR vs its rivals

Side-by-side comparison against Drop the Drop : Liquid ASMR's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperSupercent, Inc.JindoBluVoodooMoon ActiveCoco PlayCoco PlayRollic GamesRollic Games
CategoryGamesPuzzleGamesGamesGamesGamesGamesGames
PlatformiOS, AndroidAndroidAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.7 / 54.7 / 54.5 / 54.6 / 54.6 / 54.6 / 54.6 / 54.6 / 5
Ratings Count2,371960,671440,949255,178412,863329,331195,759452,321
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 14, 2022Nov 8, 2016Dec 20, 2019Jul 7, 2021Nov 14, 2019Jan 31, 2020Dec 30, 2020Feb 6, 2022
Last UpdatedMar 13, 2026Apr 27, 2026Mar 11, 2026Apr 13, 2026Mar 13, 2026Nov 10, 2025May 1, 2026May 1, 2026
Sentiment & Reviews
Sentimentnegativeexcellentnegativenegativemixedmixednegativenegative
Score25/10085/10035/10025/10045/10045/10035/10025/100
Praises
  • Satisfying tactile feedback during the core drop and merge gameplay loop
  • Stress relief and relaxation provided by the core sensory gameplay loop
  • High replayability across diverse toy interactions and mini-game activities
  • Offline accessibility allows for uninterrupted play without requiring an active internet connection
  • Satisfying woodturning simulation mechanics provide a relaxing experience for players seeking creative digital outlets
  • Accessible gameplay design allows users to engage with the simulation without prior technical knowledge
  • Relaxing Gameplay
  • Satisfying ASMR audio and visual feedback loops provide effective stress relief for casual players
  • Satisfying tactile feedback during the slicing process provides a relaxing experience for users
  • Core gameplay loop provides an addictive and fun experience for casual players
  • Satisfying organization mechanics provide a calming experience during short play sessions
Complaints
  • Aggressive ad frequency interrupts the core gameplay loop every few seconds
  • Frequent application crashes and freezing during the merge interaction sequence
  • Misleading marketing regarding the presence of advertisements in the game
  • Excessive advertisement frequency disrupts the flow of the core gameplay experience
  • Unwanted background audio playback persists even when the game sound is muted
  • Repetitive content cycles lead to boredom for long-term active users
  • Excessive ad frequency during active gameplay sessions disrupts the core simulation flow and user immersion
  • In-app purchase for ad removal fails to function as expected post-transaction for many users
  • Removal of Core Features
  • Excessive Advertising
  • Excessive ad frequency interrupts the core gameplay loop and degrades the user experience significantly
  • Excessive ad frequency disrupts the flow of the game between every single level
  • Aggressive ad frequency interrupts gameplay flow and degrades the user experience
  • Aggressive ad frequency interrupts gameplay and contradicts marketing claims of an ad-free experience
Requests
  • Implementation of a paid ad-free version to improve the user experience
  • Expansion of content through additional levels and background customization options
  • Removal of intrusive advertisements to improve the overall user experience
  • Offline play capability requested to allow for uninterrupted sessions without constant data connection requirements
-
  • Paid removal of advertisements to allow for uninterrupted and relaxing gameplay sessions
  • Implementation of a competitive leaderboard to track daily cutting performance and progress
  • Implementation of a paid ad-free version to improve the user experience
  • Expansion of content variety through additional items and new organizational environments
Strategic Intel
Strengths
  • Tactile physics engine provides high-satisfaction sensory feedback
  • One-tap interaction model lowers barrier to entry for casual users
  • Bi-weekly content update cadence sustains organic install velocity
  • Offline-first architecture removes connectivity barriers for casual users
  • Tactile simulation mechanics provide high sensory satisfaction
  • Accessible progression loop enables rapid new-user onboarding
  • Massive user base of 35M+ people
  • Deep meta-game features (Zen Room, Plant Care)
  • Strong Live-Ops with Zen Masters League
  • Physics-based ASMR feedback loop sustains high-intent session engagement
  • Recognizable soap textures reduce cognitive load for new users
  • Haptic feedback integration creates a tactile sensory moat
  • Diverse object library sustains core loop engagement
  • Satisfying growth-based visual feedback loop
  • Accessible one-tap casual runner mechanics
  • High-frequency cosmetic customization options
  • Satisfying ASMR-tactile feedback loop drives engagement
  • Specialized fridge-stocking niche creates brand recognition
Weaknesses
  • 1.15★ Android-iOS rating gap signals stability failure
  • Aggressive ad frequency drives high churn
  • No paid ad-free tier despite user demand
  • Ad-trigger logic creates friction in the home-screen navigation
  • Persistent audio-playback bug erodes the relaxation experience
  • Ad-removal purchase failure creates high refund volume
  • Excessive ad frequency disrupts core gameplay flow
  • Physics inaccuracies alienate simulation enthusiasts
  • Removal of popular room-decorating feature
  • Aggressive ad frequency (post-level ads)
  • Intrusive UI pop-ups and clutter
  • Excessive ad frequency post-level completion drives churn
  • Progression-blocking bugs (missing assets) erode user trust
  • 0.12 rating gap between iOS and Android platforms
  • Excessive ad frequency drives uninstall churn
  • Persistent graphical glitches erode user experience
  • Aggressive ad frequency driving uninstalls
  • Lack of paid ad-free purchase option
  • Technical instability causing mid-level crashes
  • Mandatory internet requirement for core gameplay
  • 0.4★ Android-iOS rating gap
  • Aggressive ad frequency contradicts marketing
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceMaintenanceMaintenanceActiveMaintenanceMaintenanceActiveActive
Update Cadence5 versions, ~251d avg2 versions, 1 majors/6mo, ~39d avg5 versions, ~11d avg5 versions, 5 majors/6mo, ~14d avg5 versions, ~23d avg5 versions, ~34d avg4 versions, ~12d avg5 versions, ~7d avg

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Drop the Drop : Liquid ASMR, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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