| Core Identity |
| Developer | Gallagher Group Ltd | Farmable AS | AgriWebb | Herdwatch Ltd | FarmIQ Systems Limited | Mobble | Pasturemap Inc. | Farmbrite | EOS DATA ANALYTICS, INC. | The Climate Corporation - US |
| Category | Productivity | Productivity | Productivity | Productivity | Business | Business | Business | Business | Business | Productivity |
| Platform | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 3.8 / 5 | 3.9 / 5 | 4.2 / 5 | 3.5 / 5 | 0.0 / 5 | 0.0 / 5 | 2.9 / 5 | 4.0 / 5 | 4.0 / 5 | 3.8 / 5 |
| Ratings Count | 4 | 11 | 13 | 18 | 0 | 0 | 18 | 5 | 3 | 170 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Feb 4, 2021 | Apr 3, 2019 | May 3, 2017 | Sep 6, 2022 | May 26, 2022 | Jul 21, 2020 | Aug 24, 2023 | Oct 22, 2019 | Feb 13, 2020 | Feb 17, 2012 |
| Last Updated | May 12, 2026 | May 10, 2026 | May 7, 2026 | Apr 7, 2026 | Apr 21, 2026 | May 5, 2026 | Apr 28, 2026 | Dec 12, 2025 | Mar 2, 2026 | Apr 15, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | - | mixed | - | - | negative | mixed | mixed | mixed |
| Score | - | 65/100 | - | 50/100 | - | - | 30/100 | 50/100 | 65/100 | 45/100 |
| Praises | - | - Simple and convenient to use
| - | - Specialized livestock focus
| - | - | - Map overview functionality provides clear visibility into rest days for pasture management
| - Customer service responsiveness via email provides fast and helpful support for farm management issues
- Comprehensive animal species database allows farmers to manage diverse livestock in one centralized location
| - Satellite imagery tools provide rare management options for agricultural and aerospace product monitoring
- High resolution daily weather data improves forecasting accuracy for agricultural planning needs
| - Data visualization tools provide actionable insights for field management and hybrid selection decisions
- Cross-platform hardware compatibility allows farmers to monitor diverse machinery brands in one place
|
| Complaints | - | - Limited free-tier spray record capacity
| - | | - | - | - Navigation and editing complexity in the latest version hinders core pasture management workflows
| - Subscription model requirements create barriers for users who prefer non-paid access to farm management tools
- Technical installation failures and account access issues prevent users from utilizing the service as intended
| - Map graphics quality and refresh failures prevent effective field mapping during zoomed sessions
- Limited spatial resolution coverage creates challenges for monitoring specific small scale field areas
| - Inaccurate acre counting and field mapping data erode trust in the platform for operational planning
- Subscription requirements for basic data access create friction for long-term agricultural users
|
| Requests | - | - | - | - Interactive field mapping
| - | - | - Search functionality for gates and fencers is required to improve navigation efficiency
| - Simplified user interface navigation to reduce confusion during daily farm management tasks
| - | - Customizable color palettes for maps are required to support colorblind users in field analysis
|
| Strategic Intel |
| Strengths | - Proprietary hardware-sync creates high switching costs
- Automated compliance reporting functions as regulatory moat
| - Partner portal creates B2B distribution barrier
- Mobile-first interface lowers entry friction
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - 10 years of R&D provides a mature compliance-ready feature set
- EID hardware integration creates a high switching cost
- Multi-species support captures diversified farm operations
| - Hardware-integrated data flow creates high switching costs
- Map-based hazard tracking provides immediate audit-time value
| - Offline-first architecture ensures consistent performance in remote grazing zones
- Mob-focused interface reduces cognitive load for livestock-heavy operations
| - Offline GPS mapping ensures utility in remote field environments
- Grazing charting functions as a paid-tier gate for Pro subscribers
| - Offline scouting ensures utility in low-connectivity rural environments
- All-in-one architecture increases switching costs for biodiverse farms
| - Multispectral satellite imagery functions as a B2B distribution barrier into insurance partnerships
- John Deere integration secures enterprise-level retention for large-scale farms
| - Proprietary hardware-software integration creates high switching costs
- Cross-platform machinery compatibility aggregates diverse fleet data
|
| Weaknesses | - Zero Android rating count indicates poor adoption
- Lack of collaborative team features limits utility
| - 5-job free limit drives churn
- Manual data entry lacks hardware automation
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - 3.5-star rating reflects UX friction
- List-centric interface lacks spatial intuition
- No partner portal for external collaboration
| - Dual-app architecture creates significant user friction
- Lack of native offline-first synchronization
| - No integrated accounting tools compared to Farmbrite
- Lacks a formalised partner portal for external service providers
| - Data-loss reports following the latest update
- Geometric drawing limitations in pasture subdivision
- 0.86★ Android-iOS rating gap
| - Technical installation failures on mobile devices
- Subscription-only access limits top-of-funnel conversion
- Navigation complexity in cattle management modules
| - Map refresh failures during zoomed sessions
- 0.7★ rating gap between iOS and Android platforms
- Limited 9km x 9km spatial resolution coverage
| - Inaccurate acre counting and mapping data
- Subscription-gated access to historical data
- Connectivity instability with field hardware
|
| Pricing | free | freemium | freemium | freemium | subscription | subscription | subscription | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, ~4d avg | 2 versions, 1 majors/6mo, ~1d avg | 2 versions, ~1d avg | 2 versions, ~5d avg | 2 versions, 2 majors/6mo, ~1d avg | 2 versions, ~1d avg | 2 versions, ~1d avg | 2 versions, ~484d avg | 2 versions, ~10d avg | 2 versions, ~22d avg |
