Hole it! is a mission-based puzzle game for casual mobile users, featuring black-hole mechanics on iOS and Android.
The App DNA
What makes this app unique?
Players use Hole it! to fill short, satisfying gaps in their day with puzzle challenges that reward strategic selection over simple consumption.
For Casual mobile gamers seeking short, satisfying puzzle sessions with low barrier to entry.
What does it look like?
Key features
Levels require collecting specific items rather than consuming all objects, increasing session complexity and ad-inventory.
In-game power-ups that grant additional time to complete specific level missions, serving as a direct monetization lever.
Dozens of distinct, non-procedural maps designed for specific puzzle challenges, encouraging a daily active habit.
How much does it cost?
The freemium model relies on ad-supported gameplay and IAP-driven boosters to monetize a casual puzzle audience.
Velocity
Maintenance developmentnew contentperformanceUX improvementsShow more...
Hole it! is currently in a maintenance phase, shipping updates at a cadence of roughly 0.5 releases per week, though the actual frequency of feature-rich updates is lower. The latest version introduced new levels and items alongside physics improvements, indicating a focus on incremental content expansion. Development remains stable but limited to minor optimizations and small content additions rather than significant structural changes. The app has seen two distinct versions in the recent window, with the most recent update arriving 13 days ago.
Who built it?
SUPERSONIC STUDIOS
13+ apps tracked · Action
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Giant Wanted
Traffic Jam FeverUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks, but report frequent ad-related freezes force players to restart the application, causing loss of progress and rewards.
How are ratings & reviews evolving?
What users say, by theme
- The core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks
- Frequent ad-related freezes force players to restart the application, causing loss of progress and rewards
50 of 50 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hole it!
How's the Action market?
Hole it! holds a #20 Grossing position in the US Action category, though its #100+ Free chart performance across several regions suggests a reliance on existing user retention over new-user acquisition. The gap between its discovery rank and grossing performance indicates that current monetization is effectively capturing the existing base.
Read the market outlookThe rivals identified
By HOMA GAMES
Both apps target casual puzzle gamers with physics-based hole-swallowing mechanics, competing directly for time-share in the US puzzle category.
- All in Hole includes a Team Crew System to drive retention via social network effects.
- All in Hole supports offline play, removing the connectivity dependency required by Hole it!.
Hole Em All: Collect MasterContender
Hole Rush Classic GameContender
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Suck it Up ™ - Hole Them AllContender
Hole Puzzle: Collect em allContender
Hole Them AllContender
Tiles In Hole: Black HoleContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hole it!
Where is it heading?
The casual action-puzzle market is consolidating, and Hole it! is currently exposed by its technical instability. Unless the team addresses the ad-freeze and progress-loss issues, the current monetization pressure will accelerate churn into the next quarter.
- Ad-related freezes in the latest release force restarts, which compounds the rating drag already visible on the Android platform.
- The 13-day release cadence maintains stability but lacks the feature expansion needed to differentiate against fresh entrants in the action-puzzle category.
The SWOT
- Mission-based mechanics increase ad-inventory potential
- Hand-crafted levels encourage daily active habits
- Cloud-save implementation would reduce primary churn risk
- Ad-load logic audit would stabilize session loops
Next best moves
Audit ad-load logic because ad-related freezes are the top complaint → stabilize session retention
+ 1 more prioritized moveThe counter-intuitive read
The game's #20 grossing rank is a liability, as it signals a high-monetization…
Read the full takeSince the last report: The analysis of Hole it! has shifted from a technical-fix focus to a broader critique of its monetization-to-retention ratio. The app's competitive stance is now framed as vulnerable to disruption due to aggressive monetization and a lack of new-user acquisition.
Bottom line
Hole it! possesses a strong core loop, but technical instability and the lack of cloud-save are actively eroding the player base. Prioritizing stability and account persistence would stabilize the funnel and allow the monetization model to scale without the current churn penalty.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Hole it! safe for kids to play?
Does Hole it! work offline?
What should I play if I like Hole it!?
Does Hole it! have intrusive ads?
Sources
- [1] Play Store, source
Report last updated