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ICBF HerdPlus vs its rivals

Side-by-side comparison against ICBF HerdPlus's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

ICBF HerdPlus
This App
Farmable: Farm Manager App
Nemesis
Herdwatch Livestock Management
Nemesis
Cattle Ranch Manager
Contender
Gallagher Animal Performance
Contender
SmartCow
Contender
FarmIQ
Contender
Mobble Farm Management
Contender
AgriWebb
Contender
Conservis - Row Crops
Peer
Core Identity
DeveloperICBFFarmable ASHerdwatch LtdWESLEY DEAN ARCHERGallagher Group LtdSwissgeneticsFarmIQ Systems LimitedMobbleAgriWebbTraction Ag
CategoryBusinessProductivityProductivityBusinessProductivityBusinessBusinessBusinessProductivityBusiness
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating0.0 / 53.9 / 53.5 / 55.0 / 53.8 / 50.0 / 50.0 / 50.0 / 54.2 / 54.3 / 5
Ratings Count0111814000136
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 24, 2020Apr 3, 2019Sep 6, 2022Feb 24, 2026Feb 4, 2021Oct 4, 2013May 26, 2022Jul 21, 2020May 3, 2017Jan 5, 2021
Last UpdatedFeb 26, 2026May 10, 2026Apr 7, 2026May 10, 2026May 12, 2026Apr 9, 2025Apr 21, 2026May 5, 2026May 7, 2026May 12, 2026
Sentiment & Reviews
Sentiment-mixedmixed------terrible
Score-65/10050/100------10/100
Praises-
  • Simple and convenient to use
  • Specialized livestock focus
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Complaints-
  • Limited free-tier spray record capacity
  • List-centric navigation
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  • Authentication failure prevents users from accessing the application interface entirely
Requests--
  • Interactive field mapping
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Strategic Intel
Strengths
  • National cattle breeding database integration provides genetic insights unavailable to generalist competitors
  • Alignment with national agricultural policy ensures long-term utility for Irish farmers
  • Partner portal creates B2B distribution barrier
  • Mobile-first interface lowers entry friction
  • 10 years of R&D provides a mature compliance-ready feature set
  • EID hardware integration creates a high switching cost
  • Multi-species support captures diversified farm operations
  • Offline GPS mapping functions as a critical utility in remote field environments
  • Cattle-centric UI provides a lower learning curve than general-purpose farm managers
  • Proprietary hardware-sync creates high switching costs
  • Automated compliance reporting functions as regulatory moat
  • Agate-login integration functions as a regulatory distribution barrier
  • Specialized focus on Swiss-specific breeding data ensures high accuracy
  • Hardware-integrated data flow creates high switching costs
  • Map-based hazard tracking provides immediate audit-time value
  • Offline-first architecture ensures consistent performance in remote grazing zones
  • Mob-focused interface reduces cognitive load for livestock-heavy operations
  • Interactive map-based interface simplifies paddock management for non-technical users
  • Unlimited user access model removes friction for team-wide adoption
  • Map-based interface anchors operational workflows to field locations
Weaknesses
  • Lack of offline mode prevents data entry in rural areas with poor connectivity
  • Legacy mobile interface creates friction compared to modern field-first apps
  • 5-job free limit drives churn
  • Manual data entry lacks hardware automation
  • 3.5-star rating reflects UX friction
  • List-centric interface lacks spatial intuition
  • No partner portal for external collaboration
  • Premium tier absent despite operational costs
  • No team-based collaboration features for multi-person ranching operations
  • 0 reviews indicate low social proof for new users
  • Zero Android rating count indicates poor adoption
  • Lack of collaborative team features limits utility
  • No offline-first mode for remote stall work
  • Manual data entry lacks automated EID-reader ingestion
  • Absence of spatial farm-mapping tools
  • Dual-app architecture creates significant user friction
  • Lack of native offline-first synchronization
  • No integrated accounting tools compared to Farmbrite
  • Lacks a formalised partner portal for external service providers
  • No direct EID reader integration for automated data entry
  • Lack of automated compliance reporting for regional agricultural standards
  • Critical authentication failure blocks all user access
  • 0.0 rating on Android platform
Pricingfreefreemiumfreemiumfreefreefreesubscriptionsubscriptionfreemiumsubscription
MomentumMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenance
Update Cadence2 versions, ~1d avg2 versions, 1 majors/6mo, ~1d avg2 versions, ~5d avg1 versions2 versions, ~4d avg2 versions, ~42d avg2 versions, 2 majors/6mo, ~1d avg2 versions, ~1d avg2 versions, ~1d avg2 versions, 1 majors/6mo, ~119d avg

Compare ICBF HerdPlus head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ICBF HerdPlus, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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