MARLVEL

iColoring: Coloring Book Maker vs its rivals

Side-by-side comparison against iColoring: Coloring Book Maker's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

iColoring: Coloring Book Maker
This App
Color by Number：Coloring Games
Nemesis
Adult Coloring Book - Pigment
Contender
Color Pop AI - Coloring Book
Contender
Zen Color - Color By Number
Peer
Pixel Art － Color by Number
Peer
AI Mirror: AI Photo Editor
New Kid
Core Identity
DeveloperAPERO TECHNOLOGIES GROUP PTE.LTDWildlife StudiosPixite Inc.MWMOakever GamesEasybrain LtdPOLYVERSE ENTERTAINMENT INC.
CategoryEntertainmentEntertainmentLifestyleEntertainmentGamesGamesPhoto & Video
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidAndroid, iOSiOS
Store Metrics
Rating3.7 / 54.7 / 54.6 / 54.8 / 54.8 / 54.7 / 54.7 / 5
Ratings Count31,623,718207,826706,174378,854739,05246,564
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJan 21, 2026Dec 13, 2017Dec 17, 2015Aug 3, 2020Mar 26, 2021Oct 16, 2017Dec 6, 2022
Last UpdatedApr 10, 2026Apr 15, 2026Apr 6, 2026May 6, 2026May 12, 2026Feb 27, 2026Apr 2, 2026
Sentiment & Reviews
Sentiment-positive-negativepositivemixedterrible
Score-65/100-35/10075/10045/10015/100
Praises-
  • Relaxing Gameplay
  • Creative Features
-
  • Satisfying coloring mechanics provide a calming experience for users seeking stress relief
  • Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
  • Initial Concept Appeal
Complaints-
  • Excessive Advertising
  • Technical Bugs and Stability
-
  • Aggressive ad frequency interrupts the coloring flow every few minutes for free users
  • Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
  • Deceptive Pricing and Billing
  • Overly Aggressive Censorship
  • Technical Performance and Bugs
Requests---
  • Offline mode requested to allow coloring without constant ad interruptions
  • Search functionality for specific themes or categories to improve navigation through the image library
  • One-time payment option to remove ads instead of recurring monthly subscription fees
-
Strategic Intel
Strengths
  • AI-driven photo-to-coloring conversion provides a distinct creative output
  • Simple, family-friendly interface lowers the barrier to entry
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
-
  • AI-powered custom page generation enables unique user-created content
  • 800+ drawing library provides immediate variety for new users
  • Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
  • Offline-play capability maintains DAU in low-connectivity segments
  • High-quality art library drives recurring user engagement
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
  • Chat Edit natural language processing
  • Rapid adoption of social media video trends
  • High visual consistency in style transformations
Weaknesses
  • 3.67 rating on iOS indicates early-stage quality issues
  • No curated content library forces users to provide all input images
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
-
  • Ad frequency every 60-90 seconds drives high churn
  • Subscription model perceived as restrictive for basic tool access
  • Subscription restoration failures block premium access post-update
  • Aggressive ad frequency disrupts the meditative user experience
  • Lack of cross-device progress sync forces churn on secondary hardware
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
  • Perceived 'scam' billing practices
  • Over-sensitive NSFW content filter
  • Broken purchase restoration logic
Pricingsubscriptionfreemiumfreemiumsubscriptionfreemiumfreemiumfreemium
MomentumIntenseMaintenanceIntenseActiveSteadyMaintenanceActive
Update Cadence5 versions5 versions, ~4d avg5 versions5 versions, 1 majors/6mo, ~7d avg5 versions, 4 majors/6mo, ~12d avg2 versions, ~7d avg2 versions, 1 majors/6mo, ~59d avg

Compare iColoring: Coloring Book Maker head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by iColoring: Coloring Book Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0