Jewel Coloring vs its rivals

Side-by-side comparison against Jewel Coloring's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperTa Ta Game Technology LimitedEasybrain LtdWildlife StudiosEasybrain LtdOakever GamesHM Games Pty LtdIEC Global Pty LtdHome Entertainment LimitedONESOFT GLOBAL PTE. LTD.
CategoryGamesGamesEntertainmentGamesGamesGamesPuzzleGamesGames
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOS
Store Metrics
Rating4.9 / 54.7 / 54.7 / 54.6 / 54.8 / 54.7 / 54.7 / 54.7 / 55.0 / 5
Ratings Count14,879739,0521,623,718269,300378,854232,793324,2875,20256
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 18, 2026Oct 16, 2017Dec 13, 2017Dec 15, 2020Mar 26, 2021Jan 13, 2020Jun 26, 2020Nov 14, 2024Apr 23, 2026
Last UpdatedApr 24, 2026Feb 27, 2026Apr 15, 2026Mar 6, 2026May 12, 2026Apr 22, 2026Apr 20, 2026Apr 7, 2026May 16, 2026
Sentiment & Reviews
Sentimentmixedmixedpositivepositivepositivenegativenegative--
Score55/10045/10065/10078/10075/10025/10025/100--
Praises
  • Relaxing and addictive sorting gameplay provides a satisfying mental break for casual users
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
  • Relaxing Gameplay
  • Creative Features
  • Engaging Gameplay
  • Mental Stimulation
  • Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
  • Core puzzle mechanics provide a relaxing and addictive experience for casual play sessions
  • Core puzzle mechanics provide a relaxing and mentally stimulating experience for casual daily play
--
Complaints
  • Frequent application crashes and instability disrupt the gameplay loop following the latest update
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
  • Excessive Advertising
  • Technical Bugs and Stability
  • Excessive Advertising
  • Technical/UX Issues
  • Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
  • Rewarded ad functionality fails to deliver promised perks after the latest update
  • Post-update visual changes introduce distracting glare effects that cause eye strain and visibility issues
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Requests
  • One-time purchase option to remove all advertisements and support the development team
  • One-time payment option to remove ads instead of recurring monthly subscription fees
--
  • Search functionality for specific themes or categories to improve navigation through the image library
  • Account synchronization or cloud save functionality to prevent progress loss on new devices
  • Toggle settings for visual effects to allow players to revert to the original flat design
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Strategic Intel
Strengths
  • Meditative jewel-sorting loop sustains daily session frequency
  • Offline-play capability removes connectivity barriers to entry
  • Pixel-art reward system compounds session length
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
  • Massive market authority (2M+ ratings)
  • Unique Animated Art Reveal rewards
  • Clean, minimalist UI/UX design
  • Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
  • Offline-play capability maintains DAU in low-connectivity segments
  • High-quality art library drives recurring user engagement
  • Minimalist UI reduces cognitive load for casual players
  • 2D design ensures accessibility for color-blind users
  • Offline-first architecture enables play in low-connectivity environments
  • Simple one-finger input maximizes top-of-funnel acquisition
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  • Tactile sorting mechanics provide immediate sensory satisfaction
  • Offline play ensures consistent engagement regardless of connectivity
Weaknesses
  • Frequent crashes post-update disrupt the gameplay loop
  • Lack of progress persistence causes significant user frustration
  • No paid ad-free tier limits monetization
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
  • High ad-load frequency causing user irritation
  • UX friction in piece-placement mechanics
  • Lack of narrative or meta-progression
  • Subscription restoration failures block premium access post-update
  • Aggressive ad frequency disrupts the meditative user experience
  • Lack of cross-device progress sync forces churn on secondary hardware
  • Rewarded ad-trigger failure post-update
  • Ad-free purchase discrepancy
  • Lack of cloud-save functionality
  • High ad-density disrupts core gameplay flow
  • Visual update causes physical eye strain
  • Lack of reliable cloud-save sync
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  • Static art-reveal progression lacks long-term replayability
  • Ad-supported monetization risks disrupting the zen-focused user experience
Pricingfreefreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumActiveMaintenanceMaintenance-SteadyMaintenanceActiveIntenseIntense
Update Cadence5 versions, ~9d avg2 versions, ~7d avg5 versions, ~4d avg-5 versions, 4 majors/6mo, ~12d avg5 versions, ~16d avg5 versions, 1 majors/6mo, ~21d avg5 versions5 versions, 3 majors/6mo, ~6d avg

Compare Jewel Coloring head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Jewel Coloring, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0