| Core Identity |
| Developer | Canon Inc. | Seiko Epson Corporation | Brother Industries, LTD. | Seiko Epson Corporation | Ricoh Co., Ltd. | EuroSmartz Ltd | Dynamix Software |
| Category | Photo & Video | Photo & Video | Utilities | Photo & Video | Business | Business | Productivity |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.7 / 5 | 4.6 / 5 | 4.7 / 5 | 2.3 / 5 | 4.5 / 5 | 4.9 / 5 |
| Ratings Count | 575,514 | 257,155 | 62,849 | 351,620 | 132 | 305 | 124 |
| Price | Free | Free | Free | Free | Free | $4.99 | Free |
| Release Date | Jul 22, 2013 | Dec 14, 2009 | Mar 30, 2021 | Mar 31, 2020 | Sep 22, 2014 | Apr 14, 2011 | Jun 4, 2010 |
| Last Updated | Feb 26, 2026 | Apr 6, 2026 | Apr 28, 2026 | Apr 27, 2026 | Mar 31, 2026 | Apr 9, 2026 | Mar 24, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | negative | mixed | - | positive | - |
| Score | 65/100 | 55/100 | 35/100 | 65/100 | - | 72/100 | - |
| Praises | - Simplified mobile printing workflow allows users to print documents and photos directly from their devices
| - Effortless wireless printing functionality across multiple devices provides significant utility for small business owners
| - Core printing and scanning functionality provides utility when the connection remains stable for users
| - Simplified mobile printing workflow allows users to manage documents and photos with minimal technical friction
| - | - Broad Printer Compatibility
- Utility and Versatility
| - |
| Complaints | - Persistent connectivity failures force users to repeatedly reconfigure printer settings after the initial setup
| - Recurring connectivity failures between mobile devices and printers disrupt the printing workflow post-update
| - Persistent wireless connectivity failures prevent the app from identifying printers on the local network
| - Unreliable wireless connectivity post-update prevents consistent printer discovery and job submission from mobile devices
| - | - Poor User Interface/Experience
- Technical/Connectivity Issues
| - |
| Requests | - Advanced document scanning features to capture and save multi-page identification cards as single PDFs
| - Detailed physical instruction manuals are requested to assist users with complex printer feature navigation
| - In-app document management tools for scanning and rearranging pages before finalizing print jobs
| - Granular control over default print settings to prevent automatic image correction and paper type overrides
| - | - | - |
| Strategic Intel |
| Strengths | - Consumable monitoring drives recurring ink replenishment sales
- Guided setup lowers barrier for new hardware owners
| - Hardware-mapped remote print functionality drives long-term printer retention
- Manual IP configuration supports enterprise network penetration
| - Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
- Extended warranty rewards incentivize hardware registration and long-term app retention
| - Auto-configuration mechanism tailors interface to specific hardware capabilities
- Action Tiles increase daily interaction frequency
- Guided setup reduces support costs for non-technical users
| - | - Universal compatibility with non-AirPrint printers
- Comprehensive all-in-one feature set (file management + printing)
- Established brand longevity and high rating
| - |
| Weaknesses | - Persistent connectivity failures erode the daily active habit
- Lack of granular print settings triggers power-user churn
| - 0.1★ Android-iOS rating gap indicates platform-specific stability issues
- Lack of custom scaling options frustrates power users
| - Persistent wireless connectivity failures prevent printer discovery on local networks
- Mandatory account registration requirements alienate users seeking simple, frictionless printing access
- Post-update regressions causing print failures drive users toward third-party printing utilities
| - Unreliable wireless connectivity post-update
- Restrictive firmware updates force proprietary ink usage
- Limited document editing and scaling options
| - | - Outdated and clunky user interface
- Steep learning curve for non-technical users
- Connectivity friction with specific newer printer brands (e.g., Canon)
| - |
| Pricing | free | free | freemium | free | free | paid | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Intense | - | Intense |
| Update Cadence | 5 versions, 2 majors/6mo, ~60d avg | 5 versions, ~50d avg | 5 versions, 2 majors/6mo, ~12d avg | 4 versions, ~22d avg | 5 versions | - | 5 versions |
